Mitsubishi Electric Establishes Sales Company in Indonesia

  Mitsubishi Electric Establishes Sales Company in Indonesia

            Targeting business expansion in this promising market

Business Wire

TOKYO -- December 05, 2012

Mitsubishi Electric Corporation (TOKYO: 6503) announced today that it has
established a sales company in Indonesia, named PT. Mitsubishi Electric
Indonesia (Mitsubishi Electric Indonesia), to handle sales of air-conditioning
systems, home appliances and factory automation (FA) beginning in March 2013.
Combining sales from these three businesses with existing manufacturing and
sales for automotive equipment and elevators & escalators, the Mitsubishi
Electric Group aims to raise consolidated annual sales in Indonesia to some 23
billion yen, or 300 million US dollars, by the fiscal year ending in March
2016.

The new company will help to strengthen links with current distributors and
sales agents for expanded business in Indonesia, a priority market for
Mitsubishi Electric.

                   
Name                PT. Mitsubishi Electric Indonesia
Location             Headquarters:Jakarta
President Director   Takeshi Terada
Paid-in capital      60 billion Indonesian Rupiah (approximately 500 million
                     yen)
                     Mitsubishi Electric Asia Pte. Ltd. (based in Singapore):
Ownership            70%

                     Mitsubishi Electric Corporation: 30%
Registration         November 5, 2012
Start-up (plan)      March 1, 2013
                     1. Sales of residential and commercial air-conditioning
                     systems

                     2. Sales of home appliances, including refrigerators
Business
                     3. Sales of FA products, plus technical support and
                     system proposals

                     4. Business support for marketing and tax, legal and
                     labor matters
Employees           Approximately 60 (fiscal year starting April 1, 2013)
                     

Business

1. Air-conditioning systems sales
Demand for residential air conditioners is expected to grow due to rising
personal incomes. Targeting middle- to high-income earners, Mitsubishi
Electric Indonesia will focus on value-added models offering high energy
efficiency. Commercial demand is also growing due to a boom in construction of
office buildings and hotels. The company will offer highly efficient "City
Multi" air-conditioners and other products that meet diverse needs.

2. Home appliance sales
Mitsubishi Electric Indonesia will focus on expanding appliance sales
networks, in addition to providing shop-front support for sales agents and
strengthening sales channels with enhanced training programs. Two- and
three-door refrigerator models will be marketed to middle- and high-income
households.

3. FA equipment sales, technical support and system proposals
Personnel will be added for stronger sales, marketing and technical services.
Sales growth will focus primarily on manufacturers and parts suppliers in the
automotive sector, where local production is increasing. New tie-ups with
system integrators will strengthen business for energy-efficient
infrastructure, such as rail transport and water purification, as well as
factories and offices.

4. Business support for other businesses
Investment in electricity and transportation infrastructure, such as the
Jakarta subway, is expected to increase. To accelerate business in these
fields, Mitsubishi Electric Indonesia will provide related group businesses
with market information and business support for tax, labor and legal matters.


Other Mitsubishi Electric Group Companies in Indonesia

PT. Mitsubishi Electric Automotive Indonesia
  Headquarters:  Bekasi
    Ownership:      Mitsubishi Electric Corporation: 100%
    Business:       Manufacturing and sales of automotive equipment
                    (electrical components)

PT. Mitsubishi Jaya Elevator and Escalator
    Headquarters:   Jakarta
    Ownership:      Mitsubishi Electric Corporation: 41%
                    Mitsubishi Electric Building Techno-Service Co., Ltd.: 24%
                    Mitsubishi Corporation: 15%, Jaya: 20%
    Business:       Manufacturing, sales, installation and maintenance of
                    elevators & escalators
                    

Indonesia boasts the world's 18^th largest GDP and the largest ASEAN economy.
The country has the world's fourth largest population at 240 million, more
than 40% of which is under 19 years of age. Domestic demand is expected to
spur high rates of growth due to large-scale infrastructure projects and
commercial building construction, attracting general contractors and
manufacturers to enter the automotive and other sectors.

About Mitsubishi Electric

With over 90 years of experience in providing reliable, high-quality products,
Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in
the manufacture, marketing and sales of electrical and electronic equipment
used in information processing and communications, space development and
satellite communications, consumer electronics, industrial technology, energy,
transportation and building equipment. Embracing the spirit of its corporate
statement, Changes for the Better, and its environmental statement, Eco
Changes, Mitsubishi Electric endeavors to be a global, leading green company,
enriching society with technology. The company recorded consolidated group
sales of 3,639.4 billion yen (US$ 44.4 billion*) in the fiscal year ended
March 31, 2012. For more information visit http://www.MitsubishiElectric.com
*At an exchange rate of 82 yen to the US dollar, the rate given by the Tokyo
Foreign Exchange Market on March 31, 2012

Contact:

Mitsubishi Electric Corporation
Customer Inquiries
Asia and Oceania Group
Global Strategy & Marketing Division
Tel: +81-3-3218-3182
or
Media Inquiries
Katsunobu Muroi, +81-3-3218-2346
Public Relations Division
prd.gnews@nk.MitsubishiElectric.co.jp
http://www.MitsubishiElectric.com/news/
 
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