PubMatic’s iOS6 iPad App for Clients is Approved by the Apple App Store

  PubMatic’s iOS6 iPad App for Clients is Approved by the Apple App Store

             Reflects Company Innovation and Commitment to Mobile

Business Wire

NEW YORK -- December 05, 2012

PubMatic (www.pubmatic.com), the digital media platform company for
publishers, today announced that the iOS6 version of their iPad app is now
approved by the Apple App Store and available for download. The PubMatic app,
which is called MyReports, gives clients easy access and increased visibility
into advertising revenue performance/trends across the guaranteed sales and
discretionary sales channels of a publisher. The release of this app is
another industry first brought to market by PubMatic.

“As a company we are committed to making it easier for publishers to
understand the nuances of their digital ad sales,” says Rajeev Goel, CEO of
PubMatic. “Our extensive reporting infrastructure has now been ported into
this iPad app that will help C-suite publishing executives who need to easily
visualize their performance. We’re pleased that it’s fully approved by Apple
and ready for download.”

“The iPad app will help publishing executives keep on top of their on-the-go
reporting needs in a real time programmatic advertising world,” says Goel. “We
are paying close attention to the growth of RTB as evidenced by recent IDC
report supporting that programmatic advertising will continue to take off. In
2012, IDC expects RTB-based direct sales to contribute 15% of total display ad
sales in the United States, 12% in the United Kingdom, 8% in Germany and 8% in
France. At the same time we are experiencing over 700% growth in paid mobile
impression from the first through the third quarter of 2012,” says Goel.

“MyReports is the latest example of the sort of innovation PubMatic brings to
the marketplace,” continues Goel. “We continue to anticipate and deliver a
complete ad platform solution to our publishers, and with MyReports, we wanted
to focus on the mobile needs of the C-Suite who wants real time visibility
into inventory strategy.”

The key functionality of the app includes an executive revenue dashboard that
can be used across all products: Yield/RTB, PMP, Unified Insights & Unified
Optimization. In addition, the app offers the ability to get revenue snapshots
and trends, look at advertiser activity across sales channels, engage with
audience profiles and assess media volume by both impressions and page views.
Any of the images and graphs generated can then be exported for use in other
documentation.

PubMatic’s iPad App comes during a period of dramatic growth in terms of
product development and international expansion for the business. Offices were
opened in Germany, France and Australia over the summer and the company
recently announced the launch of its newest data center in Singapore.
Additionally, in November, PubMatic was Ranked 3rd Fastest Growing Company in
US Internet Sector, 20th Fastest Overall in North America, on Deloitte’s 2012
Technology Fast 500™.

About PubMatic

Since 2006, PubMatic has been at the forefront of developing innovative
technology to help publishers automate the process of evaluating and selling
their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium
publishers a real-time media selling platform for managing revenue and brand
strategy. PubMatic’s platform combines real-time bidding (RTB), the most
comprehensive brand protection tools, unified optimization and audience
insights as well as hands-on support to serve the world’s leading publishers.
PubMatic is privately held, backed by funding from August Capital, Draper
Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices
around the world in the U.S., Europe and Asia.

Contact:

PubMatic
Caitlin Kelly, 646-257-2883
caitlin.kelly@pubmatic.com
www.PubMatic.com
or
Dawn Bridges Communications
Dawn Bridges, 646-512-3372
DawnBridges@ME.com
 
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