Call of Duty®: Black Ops II Grosses $1 Billion In 15 Days

          Call of Duty®: Black Ops II Grosses $1 Billion In 15 Days

Title Eclipses Feature Film Record for Second Consecutive Year

PR Newswire

SANTA MONICA, Calif., Dec. 5, 2012

SANTA MONICA, Calif., Dec. 5, 2012 /PRNewswire/ -- Activision Publishing,
Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
announced today that Call of Duty®: Black Ops II has crossed the $1 billion
mark in worldwide retail sales, according to Chart-Track retail customer
sell-through information and internal company estimates. Illustrating the
strong appeal of interactive entertainment to audiences worldwide, the game
achieved this milestone in just 15 days after its launch on November 13,
2012. Last year's Call of Duty®: Modern Warfare®3 reached $1 billion in
retail sales in 16 days. The box office record set for feature films in 2009
by "Avatar" was $1 billion in 17 days¹.

"The release of Call of Duty® has been one of the most significant
entertainment events of each of the last six years," said Bobby Kotick, CEO of
Activision Blizzard.  "Since Call of Duty was launched, cumulative franchise
revenues from players around the world are greater thancurrent worldwide box
office receipts to date for the top-10 grossing films of 2012 combined.
Life-to-date sales for the Call of Duty franchise have exceeded worldwide
theatrical box office receipts for 'Harry Potter' and 'Star Wars,' the two
most successful movie franchises of all time."

Since the game's launch, more than 150 million hours have been logged online
playing Call of Duty: Black Ops II on Xbox® LIVE® and PlayStation Network.

"Entertainment franchises that captivate audiences for as long as Call of Duty
has, on the scale that Call of Duty has, are very rare things. And it takes a
lot of brilliant people working across many different disciplines to make it
happen. It is incredibly humbling and gratifying to be a part of," said Eric
Hirshberg, CEO of Activision Publishing. "In order for Call of Duty to remain
the entertainment juggernaut that it is, and keep our fans coming back for
more, we need to continue to bring fresh ideas and new innovations to the
table every time, while always staying true to what people fell in love with
in the first place. That's what we did with Call of Duty: Black Ops II, and
that's what we intend to keep on doing. This is an incredible milestone for an
incredible franchise, and I want to thank every passionate, talented,
committed person on our team who made it happen."

Call of Duty: Black Ops II is available at retail locations worldwide on the
Xbox 360 video game and entertainment system from Microsoft, PlayStation®3
computer entertainment system, Wii U™ game system from Nintendo and Windows
PC. The game is rated "M" (Mature – Blood and Gore, Intense Violence, Strong
Language, Suggestive Themes, Use of Drugs – content suitable for persons ages
18 and older) by the ESRB.

More information on Call of Duty: Black Ops II can be found at
http://www.callofduty.com/blackops2 or on www.facebook.com/codblackops. Fans
can also follow @Treyarch on Twitter.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, South Korea, mainland China and the
region of Taiwan. More information about Activision and its products can be
found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected success of Call of Duty: Black Ops II and expected release of a
version of the title for the Wii U, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors that could
cause Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on Form
10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release, and neither
Activision Publishing nor Activision Blizzard assumes any obligation to update
any such forward-looking statements. Forward-looking statements believed to
be true when made may ultimately prove to be incorrect. These statements are
not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other factors,
some of which are beyond its control and may cause actual results to differ
materially from current expectations.

ACTIVISION, CALL OF DUTY, MODERN WARFARE, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other trademarks and trade
names are the properties of their respective owners.

¹According to screenrant.com

SOURCE Activision Publishing, Inc.

Website: http://www.activision.com
Website: http://www.activisionblizzard.com
Website: http://www.callofduty.com
Contact: Maryanne Lataif, SVP, Corporate Communications, +1-310-255-2704,
mlataif@activision.com
 
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