President's Choice ® black label collection of fine foods features new
delights just in time for the holiday season
BRAMPTON, ON, Dec. 5, 2012 /CNW/ - TSX: L - Just in time for the holiday
season, the PC® black label collection of exceptional fine foods now has new
delectable delights, available at select Loblaw Companies banners stores
across Ontario, like Loblaws®, Zehrs® and Real Canadian Superstore®.
The collection features a range of outstanding foods all made with a rich
artisanal provenance and amazing flavours. From confectionary items, spreads,
dressings, marinades, pastas, sauces, oils and vinegars, aromatic spice
blends, to baked goods, baking ingredients and more, the foods within the PC®
black label collection were inspired by the most exquisite tastes from Canada
and around the world.
"Enjoying foods from the PC® black label collection is like having a
stress-free culinary adventure - one that will inspire and excite taste buds
and all without paying specialty store prices," says Ian Gordon, senior
vice-president, Loblaw Brands, Loblaw Companies Limited.
Be sure to visit pc.ca/blacklabel for great recipe ideas, or talk to us on
Facebook or Twitter (@preschoice, #PCblacklabel)
While we know PC® black label Bacon Marmalade and our collection of regional
jams are fan favourites, here are a few we think you should add to your foodie
-- PC(® )black label Sangria Cocktail Mixer: Add a splash to
chilled sparkling wine served in a champagne flute garnished
with fresh berries in each glass - the perfect holiday party
-- PC(® )black label Pomegranate Lemonade Sparkling Soda is an
exotic blend of tart lemon in a naturally flavoured and
perfectly sweetened beverage. This lightly bubbly refresher is
made with water from the French Vosges Sandstone and is
imported from France.
Spread (or drizzle) a little holiday cheer!
-- PC(® )black label Black Cherry and Vanilla Fruit Spread: A
combination of sweet, juicy black cherries and fragrant
Madagascar vanilla, delicious on toast, scones, or as a pastry
-- PC(® )black label Vidal Ice Syrup™ Condiment: Thick,
intensely flavourful syrup made from the Niagara Peninsula's
late-harvest vidal grapes - drizzle over ice cream or add to a
roast beef jus.
Sweet decadence to impress any guest
-- PC(® )black label Salted Caramel Ice Cream uses simple
ingredients like 100 per cent Canadian cream, sugar and egg
yolk for an impossibly velvety ice cream base enhanced with
natural, salted buttery caramel flavours.
-- PC(® )black label Chocolate Strawberry Assortment is a
luxurious-tasting indulgence perfect for any sweet-tooth.
Sweet, dried strawberries are covered in dark chocolate, milk
chocolate and strawberry-flavoured chocolate.
From around the world, authentic Italian Fare
-- PC(® )black label Asparagus Cappellacci: Created by a pasta
producer established more than a century ago in Italy,
cappellacci shells and generous fillings of asparagus blended
with ricotta and other traditional cheeses make for a decadent,
-- PC(® )black label Vodka Pasta Sauce is made with hand-harvested
sweet Italian tomatoes, olive oil and both Italian Pecorino
Romano and Parmigiano Reggiano cheese. The distinct splash of
vodka truly adds unique flavour and character.
Aged to perfection for holiday entertaining
-- PC(® )black label Aged 36 Months Parmigiano Reggiano Hard
Ripened Cheese surpasses all other Parmigiano Reggiano cheeses
with a firm texture and sharp flavour, a stunning addition to
any holiday dish.
-- PC(® )black label Sovrano Hard Ripened Cheese Made with Cow's
and Buffalo's Milk is imported from Italy, and boasts
exceptionally rich, authentic flavour and creamy texture.
Grocery stores in Ontario that feature the President's Choice(®) black label
collection include: Loblaws(®), Loblaw greatfood(®), Zehrs(®), Zehrs
greatfood(™), Fortinos(®), Real Canadian Superstore(®), valu-mart(®),
Your Independent Grocer(®), nofrills(®), Cash & Carry and Real Canadian
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(® )and
Joe Fresh (®)brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(® )points loyalty
Product samples and high-resolution images are available.
or to arrange an interview please contact:
Loblaw Companies Limited firstname.lastname@example.org Laura Tulley,
Hill+Knowlton Strategies email@example.com
SOURCE: Loblaw Companies Limited
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