Autotalks Deploys Sonics Technology Advancing Automotive

Autotalks Deploys Sonics Technology Advancing Automotive Industry
With Vehicle-to-Vehicle Communication 
Ease of Design and Improved Efficiency Enable Autotalks to Develop
World's First VLSI for Vehicle-to-Vehicle Communication 
MILPITAS, CA -- (Marketwire) -- 12/05/12 --  Sonics, Inc., the
leading supplier of system IP for cloud-scale SoCs, today announced
that Autotalks has chosen its Sonics Network for AMBA Protocol (SNAP)
to power the design of integrated vehicle safety communications
processors enabling the world's first very-large-scale integration
(VLSI) for vehicle-to-vehicle communication, dubbed CRATON.  
Based in Israel, Autotalks is developing breakthrough solutions for
vehicle-to-vehicle communication, including CRATON communication
processor and PLUTON advanced RFIC transceiver. Together, CRATON and
PLUTON will deliver a comprehensive, automotive-grade VLSI solution
powering OEMs' deployment of vehicle communication beginning with
2015 model year. Autotalks chose Sonics to deliver the needed
processing performance required for supporting a complete integrated
SW solution, including security, networking, safety applications and
vehicle integration handling.  
"Sonics' SNAP empowers Autotalks designers to aggressively drive
innovation in the automotive technology market, while still upholding
our commitment to high-quality vehicle-to-vehicle communication,"
said Onn Haran, CTO, Autotalks. "The intuitive user interface greatly
increased productivity, enabling us to bring CRATON to market on
schedule, as the first VLSI for vehicle-to-vehicle communication.
Thanks to SNAP's improved AMBA performance and low latency
architecture, we were able to achieve CRATON's superior performance
for the demanding vehicle to vehicle software solution requirements." 
As the number of IP cores continues to increase in embedded SoCs,
current multilayer bus structures must evolve beyond the complex and
arduous design approach. Fully compliant with the AMBA specification,
SNAP allows Autotalks to simplify processes, through a reusable
platform with universal connectivity on the interconnect matrix,
allowing designers to mix new and legacy IP cores. The end result for
Autotalks is a better solution to market, delivered at a faster rate. 
"Sonics is thrilled that Autotalks has chosen SNAP to power their
vehicle-to-vehicle communication products," said Mark McMillan, vice
president of sales, Sonics. "We strive to provide our customers with
essential system IP that drives innovation across multiple
industries. We are excited to be included in Autotalks' CRATON
product which will enhance the wider automotive experience for
consumers for years to come."  
On October 16, Sonics announced that its licensee shipments surpassed
two billion units worldwide, fueled by the growing demand for
high-bandwidth content on cloud-connected devices. Following this
achievement, the company also announced its next-generation SonicsGN
on-chip network with performance improvements and advanced new
features that will help designers build new SoCs that power a new
generation of cloud-connected devices, accelerating Sonics' time to
shipping another two billion units worldwide. 
About Sonics 
 Sonics, Inc. is the leader of system IP for
cloud-scale SoCs. As a pioneer of network-on-chip (NoC) technology,
Sonics offers SoC designers one of the world's largest portfolios of
system IP for mobile, digital entertainment, wireless and home
networking. With a broad array of silicon-proven IP, Sonics helps
designers eliminate memory bottlenecks associated with complex,
high-speed SoC design, streamline and unify data flows and solve
persistent network challenges in embedded systems with multiple
cores. Sonics has more than 137 patent properties to date and has
enabled its customers to ship more than two billion chips worldwide
through the end of 2012. Founded in 1996, Sonics is headquartered in
Milpitas, Calif., with offices worldwide. For more information,
please visit www.sonicsinc.com, www.sonicsinc.com/news-events/blog/,
and follow us on Twitter at twitter.com/sonicsinc. 
About Autotalks Ltd
 Autotalks is the world's leading developer of
integrated vehicle-to-vehicle communication processors. The company's
products provide OEMs and Tier1s with a complete and comprehensive
vehicle-to-vehicle communication solution, at high communication and
information reliability, while maintaining size, power and cost
efficiency. Autotalks Ltd is a privately held company and funded by
Gemini Israel Funds, Magma Venture Partners and Mitsui & Co. Global
Investment Ltd. For more information, visit www.auto-talks.com 
Sonics, Inc. and the company's logo are registered trademarks of
Sonics, Inc. All other trademarks are the property of their
respective owners. 
Media Contacts: 
Marcia Miller
Bite for Sonics
marcia.miller@biteglobal.com
+1 (510) 919-6314 
Onn Haran
Autotalks
onn.haran@auto-talks.com
+972-9-8865-300 
 
 
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