Recruit, Dentsu and Blogwatcher Align with Qualcomm Labs' Context Awareness Gimbal Solution to Power Hyper-Local Experiences for

 Recruit, Dentsu and Blogwatcher Align with Qualcomm Labs' Context Awareness
        Gimbal Solution to Power Hyper-Local Experiences for Customers

— Japan's Leading Companies Gain Access to Gimbal Solution for Japan Region —

PR Newswire

TOKYO and SAN DIEGO, Dec. 5, 2012

TOKYO and SAN DIEGO, Dec. 5, 2012 /PRNewswire-FirstCall/ -- Qualcomm
Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm
Labs, Inc., and Recruit Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo;
President & CEO: Masumi Minegishi), Dentsu Inc. (Headquarters: Minato-ku,
Tokyo; President & CEO: Tadashi Ishii), and their joint venture, Blogwatcher
(Headquarters: Minato-ku, Tokyo; President: Ken Asano), are collaborating to
license the Gimbal™ context awareness solution, with exclusivity for certain
geofence and interest profile capabilities for distributions solely in Japan.

This announcement with Recruit, Dentsu and Blogwatcher marks the first
large-scale use of Qualcomm Labs' advanced context awareness technology. The
Gimbal solution provides always-on, low-power tools for geofencing and
interest triggers. Apps incorporating the Gimbal solution are able to offer
end-users increasingly relevant, personal, timely and useful experiences, data
and content based upon the end-user's location, activities and interests.

The Japan region is a leader in location based marketing and O2O (Online to
Offline) marketing, as such, Dentsu is slated to leverage the Gimbal solution
as part of the integrated marketing solutions that it provides to its clients.
Recruit and Blogwatcher will offer the Gimbal technology to their app
developing client base. Recruit, Dentsu and Blogwatcher are actively
developing services targeted toward the advertisement segment.

Blogwatcher, a leader in managing and interpreting social media behavior, will
power its commercial service wityou^® mobile application with Qualcomm Labs'
Gimbal technology; software that provides relevant information based on
location and learned interests over time. By utilizing the Gimbal software,
wityou acts as an agent application or an application that automatically
selects and delivers information relevant and useful to the user's current

Trials conducted by Blogwatcher in Japan found that end-users were three times
more likely to click-through and respond to wityou notifications and offers as
compared with non-contextualized and non-personalized offers. Click-through
rates increased by more than 60% when commercial offers were delivered to
end-users using geofences sized 100m or less around the establishments making
the offer. Blogwatcher plans to start the trial service in China in January

"Regardless of device, culture or language, smartphone users are looking for
compelling, tailored mobile experiences that can benefit them on a day-to-day
basis," said Peggy Johnson, executive vice president of Qualcomm Technologies,
Inc. and president of Global Market Development at Qualcomm. "This successful
first rollout in Japan – a country well recognized for its cutting-edge use of
technology – demonstrates that the Gimbal solution can meaningfully impact the
way app developers, businesses and brands reach end users."

The Gimbal solution is available to all Android and iOS developers at

About RECRUIT Group
We provide magazine, Internet service and event about Recruiting Service,
Bridal & Wedding, Education, Automobile information, Housing & Real Estate
Information, Travel & Hotel booking, Restaurant, Beauty Salon, School &
Learning information. We continue to create a hint for "Meet your

For more information please visit

About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world's largest
single-brand agency for almost 40 years. Through its unique "Integrated
Communication Design" approach, Dentsu offers multinational clients the most
comprehensive range of advertising and marketing services in the industry.
While continuing to pursue innovation in the digital arena, Dentsu is active
in the production and marketing of sports, movies, anime and other
entertainment content on a global scale. The Dentsu Group has more than 6,000
clients and over 20,000 employees worldwide. Consolidated billings (net sales)
for fiscal year 2011 were recorded at 1,893.0 billion yen. Dentsu is publicly
quoted on the Tokyo Stock Exchange (Code 4324).

For more information please visit

About Blogwatcher Inc.
We have a lifelog analysis technology, which is based on text analysis
technology and Blog analysis technology and we are providing a lifelog
analysis solution. We provided the marketing solutions using advanced
profiling technology and analysis technology to many major Japanese Client.
For more information please visit

About Qualcomm Incorporated
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and
next-generation wireless technologies. Qualcomm Incorporated includes
Qualcomm's licensing business, QTL, and the vast majority of its patent
portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm
Incorporated, operates, along with its subsidiaries, substantially all of
Qualcomm's engineering, research and development functions, and substantially
all of its products and services businesses, including its semiconductor
business, QCT. For more than 25 years, Qualcomm ideas and inventions have
driven the evolution of digital communications, linking people everywhere more
closely to information, entertainment and each other. For more information,
visit Qualcomm's  website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Gimbal is a
trademark of Qualcomm Labs, Inc. All other trademarks are the property of
their respective owners.

Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone: 1-858-858-845-5959

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813

Catherine Baker, Qualcomm Labs, Inc.
Phone: 1-858-658-1301

Dentsu Inc. Contact:
Shusaku Kannan, Corporate Communications Division
Phone: 81-3-6216-8042

Recruit Holdings Co., Ltd. Contact:
Ryo Miyake, Public Relations Department
Phone: 81-3-6835-9635

Blogwatcher Inc. Contact:
Yoshihiko Hano, Business Development Division
Phone: 81-3-6705-9210

SOURCE Qualcomm Incorporated; RECRUIT Group; Dentsu Inc.; Blogwatcher Inc.

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