Claire's Stores, Inc. Announces First Store Openings In China, Expanding Its Global Reach To 39 Countries

 Claire's Stores, Inc. Announces First Store Openings In China, Expanding Its
                         Global Reach To 39 Countries

PR Newswire

CHICAGO, Dec. 5, 2012

CHICAGO, Dec.5, 2012 /PRNewswire/ --Claire's Stores Inc. (the "Company"),
one of the world's leading specialty retailers of fashionable jewelry and
accessories at affordable prices for young women, teens, tweens, and kids,
announced the recent opening of the first Claire's stores in China. The first
China store opened today, December 5th, and is located in DaNing Life Hub in
Shanghai. The second China store will open on December 7, 2012 in Grand
Gateway Mall in Shanghai. The Company has entered China on an owned and
operated basis and has established a new division based in Shanghai. The
Company believes China represents a significant market opportunity for the
Claire's brand.

Chief Executive Officer Jim Fielding stated, "We are extremely excited to
announce the opening of our first two China stores, and the establishment of
our new China division in Shanghai. This opening extends our global reach to
39 countries.

"The China market opportunity is very large within our industry and we have
put together an exceptional local management team led by our China Managing
Director, Catherine Kang, to fully develop this very important, unique market.

"We have spent more than two years preparing for this market entry, and
believe we are bringing the best of our Claire's brand to China. These first
stores are possible because of the tremendous effort and support of our global
divisions, as well as the strong partnership we have received from our local
partners in China. We are looking forward to building a long-term, successful
business in China with their support."

Company Overview

Claire's Stores, Inc. is one of the world's leading specialty retailers of
fashionable jewelry and accessories at affordable prices for young women,
teens, tweens and girls ages 3 to 27. The Company operates through its two
store concepts: Claire's® and Icing®. As of October 27, 2012, Claire's
Stores, Inc. operated 3,088 stores in North America and Europe. The Company
also franchised or licensed 381 stores in Japan, the Middle East, Turkey,
Greece, Guatemala, Malta, Ukraine, Mexico, India, Dominican Republic, El
Salvador, Venezuela, and Panama. More information regarding Claire's Stores
is available on the Company's corporate website at

Forward-looking Statements

This press release contains "forward-looking statements" which represent the
Company's expectations or beliefs with respect to future events. Statements
that are not historical are considered forward-looking statements. These
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those anticipated. Those
factors include, without limitation: changes in consumer preferences and
consumer spending; competition; our level of indebtedness; general economic
conditions; general political and social conditions such as war, political
unrest and terrorism; natural disasters or severe weather events; currency
fluctuations and exchange rate adjustments; uncertainties generally associated
with the specialty retailing business, such as decreases in mall traffic due
to high gasoline prices or other general economic conditions; disruptions in
our supply of inventory; inability to increase same store sales; inability to
renew, replace or enter into new store leases on favorable terms; increase in
our cost of merchandise; significant increases in our merchandise markdowns;
inability to grow our store base in Europe, China, or expand our international
franchising operations; inability to design and implement new information
systems or disruptions in adapting our information systems to allow for
expansion into new geographic markets or grow our e-commerce sales; delays in
anticipated store openings or renovations; uncertainty that definitive
financial results may differ from preliminary financial results due to, among
other things, final U.S. GAAP adjustments; results from any future asset
impairment analysis; changes in applicable laws, rules and regulations,
including changes in federal, state or local regulations governing the sale of
our merchandise, particularly regulations relating to the content in our
merchandise, general employment laws, including laws relating to overtime pay
and employee benefits, health care laws, tax laws and import laws; product
recalls; data or security breaches of confidential information; loss of key
members of management; increases in the cost of labor; labor disputes;
unwillingness of vendors and service providers to supply goods or services
pursuant to historical customary credit arrangements; increases in the cost of
borrowings; unavailability of additional debt or equity capital; and the
impact of our substantial indebtedness on our operating income and our ability
to grow. These and other applicable risks, cautionary statements and factors
that could cause actual results to differ from the Company's forward-looking
statements are included in the Company's filings with the SEC, specifically as
described in the Company's Annual Report on Form 10-K for the fiscal year
ended January 28, 2012 filed with the SEC on April 4, 2012. The Company
undertakes no obligation to update or revise any forward-looking statements to
reflect subsequent events or circumstances.

Additional Information

Note: Other Claire's Stores, Inc. press releases, a corporate profile and the
most recent Form 10-K and Form 10-Q reports are available on Claire's business
website at:

Contact Information
J. Per Brodin, Executive Vice President and Chief Financial Officer
Phone: (847) 765-1100, or E-mail,

SOURCE Claire's Stores, Inc.

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