Dunkin' Donuts' Holiday Gifts to Facebook Fans: The Spotlight Over Times
Square on New Year's Eve, a Chance to Win $2,500 Towards Rent or Mortgage
Payment, and More
Dunkin' Donuts hits the holiday season home stretch with new "Top of the
WorlDD" and "K-Cup® packs K-ountDDown" Facebook programs
CANTON, Mass., Dec. 5, 2012
CANTON, Mass., Dec. 5, 2012 /PRNewswire/ --Dunkin' Donuts, America's all-day,
everyday stop for coffee and baked goods, is kicking off December with some
exciting early holiday presents for its Facebook fans. Dunkin' Donuts has
launched two new Facebook promotions, the Top of the WorlDD Photo and Video
Contest and the Dunkin' K-Cup^® packs K-ountDDown, helping fans celebrate the
home stretch of the season with chances to win a ho-ho-host of holiday prizes,
including the opportunity to have their photo or video appear high over Times
Square on New Year's Eve, JetBlue airline tickets, and $2,500 towards their
rent or mortgage payment in 2013.
(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )
Beginning today, Dunkin' Donuts' "Top of the WorlDD" Photo and Video Contest
gives its Facebook fans the chance to start 2013 "at the top" by having their
image broadcast high over the Crossroads of the World in Times Square on its
most famous night, New Year's Eve. Fans can submit their celebratory photos
and/or videos wishing their loved ones a happy New Year to a special tab on
the brand's Facebook page. One photo and one video submission will each win
the grand prize of a pair of JetBlue tickets. Ten first prize photo and 10
first prize video submission winners (20 total) will each receive a $50
Dunkin' Donuts Card. Dunkin' Donuts will select at least one video and one
photo to be shown on the Dunkin' Donuts digital billboard atop Times Square on
New Year's Eve and into New Year's Day, along with a special series of
messages from Dunkin' Donuts created for the billboard to help keep revelers
running as they welcome 2013.
As fans count down the days through the holiday season, the "Dunkin' K-Cup^®
packsK-ountDDown" offers fans a chance to enter to win a daily prize pack,
while enjoying tips related to home brewing and holiday entertaining. The
daily prize pack includes several items to keep them running on Dunkin' at
home, or while on-the-go, including a Keurig^® K-Cup^® brewer, a six month
supply of Dunkin' Donuts K-Cup^® packs and a $20 Dunkin' Donuts Card. And, to
help cover one of the biggest home-related bills facing people after the
holidays, at the end of the promotion, five grand prize winners will receive
$2,500 they can put towards their home or rent payment in 2013.
For more information about both the "Top of the WorlDD" Photo and Video
Contest, https://www.facebook.com/DunkinDonuts/app_468464913195288, and the
"Dunkin' K-Cup^® packs K-ountDDown,"
https://www.facebook.com/DunkinDonuts/app_333735163392145, visit Dunkin'
Donuts' official Facebook page at www.facebook.com/dunkindonuts.
According to John Costello, Dunkin' Brands Chief Global Marketing and
Innovation Officer, "This has been an exciting year for Dunkin' Donuts, and as
2012 winds down, it was important to us to find a fun and meaningful way to
show appreciation for our Facebook community and the millions of loyal fans
who make us part of their daily lives. With our new 'Top of the WorlDD' Photo
and Video Contest and the 'Dunkin' K-Cup^® packs K-ountDDown,' we look forward
to rewarding our supporters throughout December with fantastic prizes, with
the grand finale that puts our passionate fans in the spotlight atop Times
Square on New Year's Eve."
Dunkin' Donuts is the place to help keep busy, on-the-go people running all
throughout December. Dunkin' Donuts' holiday lineup features three flavored
hot or iced coffee and lattes, including new White Chocolate as well as
classic Peppermint Mocha and Gingerbread. Dunkin' Donuts' Peppermint Mocha
packaged coffee is available for a limited time only in an 8-oz. size at
participating restaurants. Mint Hot Chocolate, available year-round at
participating Dunkin' Donuts restaurants, puts a spin on the classic Hot
Chocolate, combining the warmth of rich hot chocolate with a cool,
Perfect for holiday parties, Dunkin' K-Cup^® packs are available at
participating U.S. restaurants in five popular flavors, including Original
Blend, Dunkin' Decaf^®, French Vanilla, Hazelnut and Dunkin' Dark^® Roast. For
a limited time during the holiday season, guests can also enjoy Peppermint
Mocha K-Cup^® packs and Hot Cocoa K-Cup^® packs. The suggested retail price
for a 14-count box is $11.99.
For a great gift that doesn't need wrapping, virtual Dunkin' Donuts Cards can
now be sent via email, text or Facebook through the mGift feature on the
Dunkin' Donuts mobile app, available for both iPhone and Android smartphones.
With the mGift feature, users can send a variety of holiday-themed virtual
Dunkin' Donuts cards, which can be redeemed directly from a mobile phone at
any of the more than 6,000 participating U.S. Dunkin' Donuts locations.All
Dunkin' Donuts mGifts can also be added directly to the Dunkin' App, reloaded
right from the phone, and used as a fast, convenient way to pay. Traditional
Dunkin' Donuts Cards are also available at any participating Dunkin' Donuts
location in amounts from $2 to $100, as well as online at DunkinDonuts.com,
and at many grocery, pharmacy and big box retailers.Dunkin' Donuts Cards
always have no fees and no expiration date.
For more information about Dunkin' Donuts, please visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts
Press spacebar to pause and continue. Press esc to stop.