Avaya Delivers Open, Mobile Collaboration on Virtualized Architecture
Avaya Aura Virtualized Environment Debuts, Providing an Accelerated
Path to Unified Communications
BASKING RIDGE, NJ -- (Marketwire) -- 12/05/12 --
-- Avaya Aura Applications now VMware Ready(TM); Brings High
Reliability, Simplicity and Flexibility to Virtualized Collaboration
-- Avaya customer RealPage uses new Avaya solution to Virtualize UC Core,
Speed Customer Service Deployments by up to 20%
Avaya today unveiled its new communications architecture for
virtualized unified communications (UC) applications, Avaya Aura(R)
Virtualized Environment (Avaya Aura VE), to help businesses
accelerate mobile collaboration applications across their
organization. With Avaya Aura VE, businesses maintain the high
reliability, simplicity and functionality of Avaya Aura -- the
company's next-generation collaboration platform -- while gaining
flexible new options for deploying Avaya's UC and customer service
solutions in virtual architectures.
Avaya Aura VE applications are designated as VMware Ready(TM), which
is VMware's highest level of endorsement for virtualization
technologies. More companies are choosing virtualization to reduce
exity, equipment and costs of their IT operations. The
critical next step is the virtualization of unified communications,
with 70 percent of companies planning to virtualize their UC
applications, according to Nemertes Research(1).
Avaya Aura Virtualized Environment -- combined with Avaya's expertise
in open, mobile collaboration -- helps ensure that the reliability,
quality and availability companies rely on in Avaya hardware-based
environments get delivered into the virtualized world. Key Avaya Aura
VE features include:
-- Redundancy and resiliency: All of the critical systems availability
features of Avaya Aura's server-based platform -- including software
duplication, redundant session controls for SIP access and a
survivable core -- are maintained in Avaya Aura VE, driving business
continuity and reducing risk in virtualized environments. In addition,
the solution integrates with VMware vCenter(TM) Server tools for
diagnostics, provisioning and traffic management to further ensure and
simplify continuity of UC.
-- A simplified, open path: With Avaya Aura VE, businesses continue to
benefit from the same open standards approach driven by Avaya Aura. In
addition, virtualization allows businesses to easily expand UC
functions and users without adding new equipment, and do so quickly by
cutting deployment times from hours to minutes. Companies with VMware
cloud infrastructure in their data centers can now easily integrate
Avaya Aura applications onto their existing server environment.
-- Agile customer service operations: Avaya Aura extends virtualization
to its call center application, Call Center Elite. With less equipment
required, companies can add contact center agents more swiftly and
cost-effectively based on seasonal, sales and purchasing trends. This
brings the unique ability to improve the oversight and delivery of
customer service using virtualization.
With today's announcement, businesses also have several flexible
options for enhanced mobility and collaboration. Businesses can
choose full virtualization with Avaya Aura VE or continue with the
dedicated hardware approach already offered by Avaya Aura. They can
also combine virtualized and dedicated servers for application
deployment. As another option, Avaya Collaboration Pods for Avaya
Aura VE will be offered as pre-packaged, all-in-one UC solutions for
virtualized storage, computing and networking.(2)
Avaya Aura Virtualized Environment: Key Components
The Avaya Aura(R)
platform is comprised of the following components, now available in
-- Avaya Aura Communication Manager is the open, highly-reliable and
next-generation communications foundation for Avaya's UC solutions.
-- Avaya Aura SessionManager provides a SIP based core communications
architecture for on-demand access to collaboration services and
-- Avaya Aura Application Enablement Services provides developer
interfaces for both off-the-shelf and custom integrations with
communications and business applications.
-- Avaya Aura Presence Services delivers scalable, high performance
presence aggregation services.
-- Avaya Agile Communications Environment enables application integration
with business communications processes.
-- Avaya Aura Call Center Elite is part of the company's contact center
suite, and the premier call-routing software for contact centers.
For more information on these Avaya Aura products visit here; For Avaya
Aura Call Center Elite, visit here.
"Avaya Aura Virtualized
Environment helps us deliver collaboration and customer experience
capabilities in a faster, more efficient way. We virtualized our core
, while retaining the continuity and resiliency
required to keep a busy 1,400 employee company like ours operating in
"To ensure top-notch customer service, virtualized Aura lets us ramp
up contact centers quickly -- up to 20 percent faster. This is great
for seasonal spikes, when we need to add resources on the spot. We
were able to set up a temporary 70-agent contact center using no
equipment, streamlining operations considerably. Avaya Aura VE is a
major advancement for us and for Avaya customers, bringing Avaya's
speed, ease and reliability to the virtualized environment."
McCorkle, director, IT UC/Voice Services, RealPage, Inc., a leading
provider of software-as-a-service (SaaS) products and services for
the rental housing industry
"As interest in virtualized solutions continues to expand, and
organizations realize the benefits of the software-defined
datacenter, we see the shift of real-time collaboration applications
using VMware solutions as a step forward. Having completed joint
testing and validation of the Avaya Aura UC applications -- and now
releasing them as VMware Ready(TM) applications -- we are delivering
a strong combination to customers. Avaya and VMware will continue to
work to meet customer needs for performance and reliability as more
real-time collaboration applications are virtualized."
Patel, vice president, Global Strategic Alliances, VMware
"Driven by a desire to reduce costs, improve flexibility, and enhance
resiliency, more than 70 percent of companies are planning to
virtualize their UC applications, leveraging the same infrastructure
that supports other business-critical applications. But before IT
architects adopt UC virtualization, they must ensure that available
solutions can meet the performance, management, and high availability
requirements associated with UC platforms."
--Irwin Lazar, vice
president and service director, UC and Collaboration, Nemertes
"Avaya recognizes that any path to collaboration requires a platform
that prioritizes high reliability, functionality and flexibility.
This is why we've seamlessly brought these benefits from Avaya Aura
into virtualized environments. With Avaya's UC applications now
VMware Ready(TM) for virtualization, our customers can travel a
faster, more efficient route to next-generation collaboration."
--Gary E. Barnett, senior vice president & general manager,
Collaboration Platforms, Avaya
Additional Facts & Information:
-- According to IDC, 75 percent of organizations said virtualization is
considered for the default build of new server hardware.(3)
-- The top concern preventing companies from increasing virtualization is
reliability, according to V-Index, a virtualization industry quarterly
-- Avaya Aura VE will be included in Avaya's current Triple 7 Promotion,
which helps customers of the Avaya CS1000 platform move to an Avaya
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Tags: Avaya, Avaya Aura, virtualization, VMware, collaboration,
mobility, unified communications, mobile collaboration, contact
Avaya is a global provider of business collaboration
and communications solutions, providing unified communications,
contact centers, networking and related services to companies of all
sizes around the world. For more information please visit
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(1) Nemertes Research 2012-13 Communications and Computing Benchmark.
(2) Avaya Collaboration Pods begin trials later this year.
(3) IDC Market Analysis Perspective: Worldwide Enterprise
Virtualization Software, 2011, doc #232074, December 2011.
(4) V-Index: Virtualization Penetration Rate in the Enterprise
report, Q3 and Q2 2011, by Vanson Bourne market research.
Avaya Media Contact:
P: 908 953-6432
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