Bah Humbug! Mail Carriers and Neighbors Most Forgotten Holiday Gift Recipients
Forget Me Not: A Quarter of Online Americans are Last-Minute Shoppers,
Remembering to Buy Gifts Just Days Before Holidays and Events
PORTLAND, Maine, Dec. 5, 2012
PORTLAND, Maine, Dec. 5, 2012 /PRNewswire/ -- With only a few holiday shopping
weeks left, Americans need to check their lists twice (or more) to avoid
overlooking those closest to home when it comes to gift giving, according to a
survey by CashStar, the world's leading digital gifting and incentives
company. Nearly 56 million* adult online Americans are likely to forget to buy
a gift for their mail carriers and nearly 44 million* are likely to forget to
buy a gift for their neighbors, according to the survey, which was conducted
online nationwide by Harris Interactive on behalf of CashStar from November
6-8, 2012 among 2,104 U.S. online adults aged 18 and older, and examined when
online American adults remember to buy gifts and who they end up forgetting.
Other people most often forgotten include the people entrusted with childcare,
such as teachers and babysitters.
(Logo: http://photos.prnewswire.com/prnh/20120814/NE55929LOGO )
Despite the rushes reported around Black Friday and Cyber Monday, the survey
also revealed that a quarter of online Americans only remember to buy a gift
in the days leading up to an event, with nearly 10 million* remembering on the
day of the occasion.
"These results reflect how hectic our schedules are, especially during the
holidays. Despite our best intentions, we forget important people.
Fortunately, technology is again helping to make our lives easier, now in the
form of eGift Cards, which can be delivered in an instant from any computer,
tablet or smartphone," said David Stone, co-founder and CEO of CashStar.
"Hundreds of retailers now enable consumers to send personalized eGift Cards
up to the very last minute — even from the doorstep of a holiday party, where
the gift can be sent and delivered to the host before they open the door. This
year, there really is no excuse to accidentally miss someone and leave them on
the Island of Forgotten Gift Recipients."
The CashStar 2012 Last-Minute Shopping Survey also found some other
oConventional Wisdom is Right – Men were twice as likely to forget a gift
until the day of an event compared to women.
oWorst Kids Ever? – Eight million* online adult Americans admitted to
forgetting a holiday gift for their parents.
oBob Cratchit is the Real Scrooge? – When it comes to gifting, 36 million*
online Americans confessed to forgetting their bosses, while only 26
million* bosses forgot their employees.
oLook After Our Kid, but Don't Look for a Gift – Nearly 20 million* online
Americans said that they forgot the babysitter and nearly 26 million*
forgot their child's teacher.
oSouthern Hospitality – People in the South remembered to shop a month in
advance, but forgot the babysitter more than other regions of the U.S.
*Calculation based on U.S. Census Bureau's 2010 Census, which estimates there
are 234,564,071 million adults ages 18+ residing in the United States, 85
percent or 199,410,000 of which are online.
This survey was conducted online within the United States by Harris
Interactive on behalf of CashStar from November 6-8, 2012 among 2,104 adults
ages 18 and older. This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please contact
Pauline Louie of Schwartz MSL at firstname.lastname@example.org.
About Harris Interactive
Harris Interactive is one of the world's leading market research firms,
leveraging research, technology, and business acumen to transform relevant
insight into actionable foresight. Known widely for the Harris Poll® and for
pioneering innovative research methodologies, Harris offers proprietary
solutions in the areas of market and customer insight, corporate brand and
reputation strategy, and marketing, advertising, public relations and
communications research. Harris possesses expertise in a wide range of
industries including health care, technology, public affairs, energy,
telecommunications, financial services, insurance, media, retail, restaurant,
and consumer package goods. Additionally, Harris has a portfolio of
multi-client offerings that complement our custom solutions while maximizing
our client's research investment. Serving clients in more than 196 countries
and territories through our North American and European offices, Harris
specializes in delivering research solutions that help us - and our clients -
stay ahead of what's next. For more information, please visit
About CashStar, Inc.
CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients include Best Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar
is constantly innovating the way businesses strategically leverage gifting in
the digital world, please visit www.cashstar.comor e-mail email@example.com.
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