IDC Raises Tablet Forecast for 2012 and Beyond As iOS Picks Up Steam, Android Gains Traction, and Windows Finally Enters the

  IDC Raises Tablet Forecast for 2012 and Beyond As iOS Picks Up Steam,
  Android Gains Traction, and Windows Finally Enters the Market

Business Wire

FRAMINGHAM, Mass. -- December 05, 2012

A strong competitive landscape—including surging Android tablet shipments and
robust demand for Apple's new iPad mini—has led International Data Corporation
(IDC) to increase its 2012 forecast for the worldwide tablet market to 122.3
million, up from its previous forecast of 117.1 million units. In the latest
forecast update of the Worldwide Quarterly Tablet Tracker, IDC also raised its
2013 forecast number to 172.4 million units, up from 165.9 million units. And
by 2016 worldwide shipments should reach 282.7 million units, up from a
previous forecast of 261.4 million units.

"Tablets continue to captivate consumers, and as the market shifts toward
smaller, more mobile screen sizes and lower prices points, we expect demand to
accelerate in the fourth quarter and beyond," said Tom Mainelli, research
director, Tablets at IDC. "Android tablets are gaining traction in the market
thanks to solid products from Google, Amazon, Samsung, and others. And Apple's
November iPad mini launch, along with its surprise refresh of the full-sized
iPad, positions the company well for a strong holiday season."

In addition to increasing the unit totals for 2013, IDC also updated its
operating system splits for the year to reflect Android's growing strength in
the tablet market. IDC now expects Android's worldwide tablet share to
increase from 39.8% in 2011 to 42.7% for the full year of 2012. During that
same time Apple's share will slip from 56.3% in 2011 to 53.8% in 2012. Long
term, IDC predicts Windows-based tablets (including Windows 8 and Windows RT)
will grab share from both iOS and Android, growing from 1% of the market in
2011 to 2.9% in 2012, on its way to 10.2% in 2016.

"The breadth and depth of Android has taken full effect on the tablet market
as it has for the smartphone space," said Ryan Reith, program manager for
IDC's Mobile Device Trackers. "Android tablet shipments will certainly act as
the catalyst for growth in the low-cost segment in emerging markets given the
platform's low barrier to entry on manufacturing. At the same time, top-tier
companies like Samsung, Lenovo, and ASUS are all launching Android tablets
with comparable to premium products, but offered at much lower price points."

Once again, IDC's increase in tablet shipments comes at the expense of
eReaders. IDC once again lowered its forecast for eReaders for 2012 and
beyond. While the front-lit eReader offerings from Amazon and Barnes & Noble
have captured the interest of a subset of consumers who prefer a dedicated
eReader, most buyers are gravitating toward multi-use tablet products and
finding a 'good enough' reading experience on these traditional back-lit
tablets. IDC now expects 2012 eReader shipments to top out at 19.9 million
units, down from the 27.7 million units that shipped in 2011.

Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016

Tablet OS      2012 Market        2016 Market        CAGR 2012 -
                  Share                 Share                 2016 (%)
iOS            53.8%              49.7%              20.9%
Android        42.7%              39.7%              21.0%
Windows        2.9%               10.3%              69.2%
Other          0.6%               0.3%               7.7%
Grand Total    100.0%             100.0%             23.3%

Source: IDC Worldwide Quarterly Tablet Tracker, December 5, 2012

Table Notes:

  *Windows shipments include Windows RT, Windows 8, and Windows 7 tablets.
  *Shipments include shipments to distribution channels or end users. OEM
    sales are counted under the vendor/brand under which they are sold.

In addition to the table above, a graphic illustrating the relative market
shares of the top 3 tablet operating systems in 2011, 2012, and 2016 is
available at The chart is intended for public use in online news
articles and social media. Instructions on how to embed this graphic can be
found by viewing this press release on

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share,
and forecasts for hundreds of technology markets from more than 100 countries
around the globe. Using proprietary tools and research processes, IDC's
Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker
results are delivered to clients in user-friendly excel deliverables and
on-line query tools. The IDC Tracker Charts app allows users to view data
charts from the most recent IDC Tracker products on their iPhone and iPad.

About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 48
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events company. You can learn more about IDC
by visiting

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Tom Mainelli, 650-350-6455
Twitter: @TomMainelli
Ryan Reith, 650-350-6242
Twitter: @ryanreith
Michael Shirer, 508-935-4200
Twitter: @IDC
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