President's Choice ® black label collection of fine foods features new delights just in time for the holiday season

President's Choice ® black label collection of fine foods features new 
delights just in time for the holiday season 
BRAMPTON, ON, Dec. 5, 2012 /CNW/ - TSX: L - Just in time for the holiday 
season, the PC® black label collection of exceptional fine foods now has new 
delectable delights, available at select Loblaw Companies banners stores 
across Western Canada, like Real Canadian Superstore® and Your Independent 
The collection features a range of outstanding foods all made with a rich 
artisanal provenance and amazing flavours. From confectionary items, spreads, 
dressings, marinades, pastas, sauces, oils and vinegars, aromatic spice 
blends, to baked goods, baking ingredients and more, the foods within the PC® 
black label collection were inspired by the most exquisite tastes from Canada 
and around the world. 
"Enjoying foods from the PC® black label collection is like having a 
stress-free culinary adventure - one that will inspire and excite taste buds 
and all without paying specialty store prices," says Ian Gordon, senior 
vice-president, Loblaw Brands, Loblaw Companies Limited. 
Be sure to visit for great recipe ideas, or talk to us on 
Facebook or Twitter (@preschoice, #PCblacklabel) 
While we know PC® black label Bacon Marmalade and our collection of regional 
jams are fan favourites, here are a few we think you should add to your foodie 
Inspired ingredients, sultry combinations and artisanal methods - wow your 
guests this holiday season 

    --  PC(® )black label Cherry Shiraz Wine Jelly: With its balanced
        acidity, our ruby red wine jelly is equally at home in both
        savoury and sweet recipes. It's made with ripe, red cherries
        and shiraz, a red wine known for its peppery, full bodied
        flavour with blackberry and plum notes.
    --  PC(® )black label Pomegranate Lemonade Sparkling Soda is an
        exotic blend, imported from France, of tart lemon in a
        naturally flavoured and perfectly sweetened beverage. This
        lightly bubbly refresher is made with water from the French
        Vosges Sandstone and is imported from France.
    --  PC(® )black label Salted Caramel Ice Cream uses simple
        ingredients like 100 per cent Canadian cream, sugar and egg
        yolk for an impossibly velvety ice cream base enhanced with
        natural, salted buttery caramel flavours.
    --  PC(® )black label Chocolate Strawberry Assortment is a
        luxurious-tasting indulgence perfect for any sweet-tooth.
        Sweet, dried strawberries are covered in dark chocolate, milk
        chocolate and strawberry-flavoured chocolate
    --  PC(® )black label Fiorelli Pasta is 100 per cent authentic
        Italian Fiorelli pasta made with durum wheat and natural spring
        water from the Italian Alps. The dough is pressed through
        bronze dies into a wavy, curly shape that resembles flower
        buds. It's then air-dried for a rustic, rough texture that's
        ideal for soaking up every drop of sauce.
    --  PC(® )black label Vodka Pasta Sauce is made with hand-harvested
        sweet Italian tomatoes, olive oil and both Italian Pecorino
        Romano and Parmigiano Reggiano cheese. The distinct splash of
        vodka truly adds unique flavour and character to this
        traditional and renowned sauce.

Grocery stores in Western Canada that feature President's Choice(®) products 
and your holiday essentials include: Real Canadian Superstore®, Your 
Independent Grocer™, nofrills®, Extra Foods®, Real Canadian Wholesale 

About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(® )and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(® )points loyalty 

Product samples and high-resolution images are available.

For further information or to arrange an interview please contact:

Loblaw Companies Limited 905-459-2500/

Axelle D'Anglemont, Hill+Knowlton Strategies 

SOURCE: Loblaw Companies Limited

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CO: Loblaw Companies Limited
ST: Ontario

-0- Dec/05/2012 13:59 GMT

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