President's Choice ® black label collection of fine foods features new
delights just in time for the holiday season
BRAMPTON, ON, Dec. 5, 2012 /CNW/ - TSX: L - Just in time for the holiday
season, the PC® black label collection of exceptional fine foods now has new
delectable delights, available at select Loblaw Companies banners stores
across Western Canada, like Real Canadian Superstore® and Your Independent
The collection features a range of outstanding foods all made with a rich
artisanal provenance and amazing flavours. From confectionary items, spreads,
dressings, marinades, pastas, sauces, oils and vinegars, aromatic spice
blends, to baked goods, baking ingredients and more, the foods within the PC®
black label collection were inspired by the most exquisite tastes from Canada
and around the world.
"Enjoying foods from the PC® black label collection is like having a
stress-free culinary adventure - one that will inspire and excite taste buds
and all without paying specialty store prices," says Ian Gordon, senior
vice-president, Loblaw Brands, Loblaw Companies Limited.
Be sure to visit pc.ca/blacklabel for great recipe ideas, or talk to us on
Facebook or Twitter (@preschoice, #PCblacklabel)
While we know PC® black label Bacon Marmalade and our collection of regional
jams are fan favourites, here are a few we think you should add to your foodie
Inspired ingredients, sultry combinations and artisanal methods - wow your
guests this holiday season
-- PC(® )black label Cherry Shiraz Wine Jelly: With its balanced
acidity, our ruby red wine jelly is equally at home in both
savoury and sweet recipes. It's made with ripe, red cherries
and shiraz, a red wine known for its peppery, full bodied
flavour with blackberry and plum notes.
-- PC(® )black label Pomegranate Lemonade Sparkling Soda is an
exotic blend, imported from France, of tart lemon in a
naturally flavoured and perfectly sweetened beverage. This
lightly bubbly refresher is made with water from the French
Vosges Sandstone and is imported from France.
-- PC(® )black label Salted Caramel Ice Cream uses simple
ingredients like 100 per cent Canadian cream, sugar and egg
yolk for an impossibly velvety ice cream base enhanced with
natural, salted buttery caramel flavours.
-- PC(® )black label Chocolate Strawberry Assortment is a
luxurious-tasting indulgence perfect for any sweet-tooth.
Sweet, dried strawberries are covered in dark chocolate, milk
chocolate and strawberry-flavoured chocolate
-- PC(® )black label Fiorelli Pasta is 100 per cent authentic
Italian Fiorelli pasta made with durum wheat and natural spring
water from the Italian Alps. The dough is pressed through
bronze dies into a wavy, curly shape that resembles flower
buds. It's then air-dried for a rustic, rough texture that's
ideal for soaking up every drop of sauce.
-- PC(® )black label Vodka Pasta Sauce is made with hand-harvested
sweet Italian tomatoes, olive oil and both Italian Pecorino
Romano and Parmigiano Reggiano cheese. The distinct splash of
vodka truly adds unique flavour and character to this
traditional and renowned sauce.
Grocery stores in Western Canada that feature President's Choice(®) products
and your holiday essentials include: Real Canadian Superstore®, Your
Independent Grocer™, nofrills®, Extra Foods®, Real Canadian Wholesale
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(® )and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(® )points loyalty
Product samples and high-resolution images are available.
For further information or to arrange an interview please contact:
Loblaw Companies Limited firstname.lastname@example.org
Axelle D'Anglemont, Hill+Knowlton Strategies
SOURCE: Loblaw Companies Limited
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