Magic Joins Samsung Enterprise Alliance Program as Silver Partner

      Magic Joins Samsung Enterprise Alliance Program as Silver Partner

Partnership With World's Leading Smartphone Vendor, With 32% Market Share,
Aims to Gain Penetration in Mobile Enterprise Market

PR Newswire

OR YEHUDA, Israel, December 5, 2012

OR YEHUDA, Israel, December 5, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software
platforms for enterprise mobility, cloud applications, and business
integration, announced today that it has joined the Samsung Enterprise
Alliance Program as a Silver Partner. The Samsung Enterprise Alliance Program
is an enterprise mobility ecosystem targeted to leading independent software
vendors and system integrators providing differentiated and unique solutions
that enhance Samsung's offerings to its enterprise customers.

"Enterprise mobility isn't just about devices or applications; it's about how
they work together to create an intuitive, secure and productive user
experience that makes a real difference to the business. Magic's powerful and
versatile mobile enterprise application platform and data integration
solutions help address this challenge and present a good value-added solution
for our enterprise customers," said Vice President Jae Shin, B2B Alliance
Group Leader of Mobile Communications Division at Samsung Electronics.

"We are proud to be a part of the Samsung Enterprise Alliance Program," said
Guy Bernstein, CEO ofMagic Software Enterprises. "Mobility is truly the
future of enterprise applications. By joining forces with Samsung, a
world-leading smartphone and tablet vendor, each of Magic's 15 worldwide
branches can benefit from Samsung's global and local sales, marketing, and
technical expertise, positioning us well to penetrate the large and
fast-growing enterprise mobility market."

Magic's enterprise-grade mobile technology enables Samsung enterprise
customers to mobilize all their enterprise systems and processes - quickly,
easily and cost-effectively - across a variety of mobile platforms as native,
Web/HTML5 or hybrid applications. Magic's smart, code-free metadata approach
lets developers concentrate on creating the right applications, processes and
workflows to advance their business without getting bogged down in complex,
costly, and resource-intensive, OS-specific coding and testing. Magic mobile
applications can be upgraded on-the-fly and made available to users
immediately, via public or internal app stores, avoiding long device-specific
publishing processes.

For apps that need to connect different back-end enterprise systems-typically
the most costly and time-consuming aspect of mobile enterprise application
development, Magic provides optimized, certified connectors to leading
enterprise systems, such as SAP, Oracle,, Microsoft, IBM,
Google, and others - facilitating rapid and cost-effective back-end

Magic solutions are based on a highly scalable architecture, supporting a
single user up to hundreds of thousands of users. The company's smart
technology and architecture enable the rapid and easy adoption of new
technologies, future-proofing and extending the longevity of all Magic-based

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners
around the globe with smarter technology that provides a multichannel user
experience of enterprise logic and data.

For more information, visit

Except for any historical information contained herein, matters discussed in
this press release might include forward-looking statements that involve a
number of risks and uncertainties. Regarding any financial statements, actual
results might vary significantly based upon a number of factors including, but
not limited to, risks in product and technology development, market acceptance
of new products and continuing product conditions, both locally and abroad,
release and sales of new products by strategic resellers and customers, and
other risk factors detailed in Magic's most recent annual report and other
filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this
press release is accurate; however, there are no representations or warranties
regarding this information, including warranties of merchantability or fitness
for a particular purpose. Magic assumes no responsibility for errors or
omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other
product and company names mentioned herein are for identification purposes
only and are the property of, and might be trademarks of, their respective

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises

SOURCE Magic Software Enterprises Ltd
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