QVC Makes Strategic Investment to Fuel Social Commerce

            QVC Makes Strategic Investment to Fuel Social Commerce

PR Newswire

WEST CHESTER, Pa., Dec. 5, 2012

WEST CHESTER, Pa., Dec. 5, 2012 /PRNewswire/ --Today, QVC, Inc., a global
leader in video and e-commerce retail, announced that its wholly owned
subsidiary, California Voices, LLC, has signed a definitive agreement to
acquire substantially all of the assets of Oodle, Inc., the social commerce
leader that runs the Oodle Marketplace application on Facebook. The
acquisition is expected to close by December 31, 2012.

"The QVC shopping experience is fundamentally social in nature," said Claire
Watts, QVC U.S. CEO. "With this acquisition, we can fuel our evolving social
commerce experience. Oodle brings a great team that shares our values and
passion for creating a rich customer experience."

"No one understands social shopping better than QVC," said Craig Donato, CEO
and co-founder of Oodle. "Bringing our teams together will help elevate and
evolve QVC'sonline shopping community."

Oodle is a social marketplace where users buy, sell, and give with friends,
friends of friends, neighbors, co-workers, and other people in their local
community. Oodle's Marketplace, which has over 11 million unique monthly
users, is available on Oodle, Facebook, and iPhone, iPad, iTouch, and Android


QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation
(NASDAQ:LINTA, LINTB), is the world's leading video and ecommerce retailer.
QVC is committed to providing its customers with thousands of the most
innovative and contemporary beauty, fashion, jewelry and home products. Its
programming is distributed to approximately 250 million homes worldwide
through operations in the U.S., Japan, Germany, United Kingdom, Italy and a
joint venture in China. West Chester, Pa.-based QVC has shipped more than a
billion packages in its 26-year history and the company's website,, is
ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon
Logo are registered service marks of ER Marks, Inc.

Facebook^® is a registered trademark of Facebook Inc.


Contact: QVC Contacts: Diane Zappas, +1-484-701-1433,, or
Paul Capelli, +1-484-701-8836,
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