UK Graduates With Inappropriate Online Photos 70 Per Cent Less Likely to get
AMSTERDAM, December 5, 2012
AMSTERDAM, December 5, 2012 /PRNewswire/ --
*Young job seekers naïve about impact of their online profiles
UK graduates who display drunken photos on their social media profiles reduce
their chances of gaining an interview by 70 per cent, AVG Technologies '
latest Digital Diaries study reveals. The study of UK HR Professionals, also
found that 90 per cent search for unprotected social media profiles in order
to assess a candidate's suitability.
Digital Baggage , the sixth instalment of AVG's Digital Diaries study,
features responses from 230 HR Professionals in the UK and US and 4,400 18-25
year olds in 11 countries to AVG's questions on managing social network
Alarmingly the research also found that the majority of 18-25 year olds had
never reviewed their online profile, which could potentially impact on their
career prospects. Recruiters can verify that young adults are not managing
their profiles effectively, with nearly half concluding that this age group
are unaware of the need to act responsibly online.
However, in contrast, over two thirds of HR Professionals had actually been
positively influenced by the online presence of a job applicant. Nearly
three-quarters of HR Professionals state that they rely on LinkedIn to conduct
their online searches. Within a competitive job market, there are major
advantages for savvy-candidates to differentiate themselves by proactively
managing, and contributing to their online profile.
Tony Anscombe, Senior Security Evangelist for AVG Technologies commented:
"AVG's latest research shows that the Internet, and social networks in
particular, has changed the way that HR professionals approach the recruitment
process. Nowadays, online content posted about, or by a candidate, has become
the modern day equivalent of a first interview.Our research emphasises that
our digital brand is potentially just as important as our CV. AVG encourages
consumers to take control of their online privacy and more than ever, young
adults need to proactively manage their online brand to avoid missing out on
Other key findings include:
*Range of social media platforms used to vet candidates: UK recruiters are
accessing potential candidates using a range of social media platforms,
Facebook (85 per cent); Twitter (47 per cent); You Tube (23 per cent);
Instagram (16 per cent); Flicker (15 per cent)
*72 per cent of recruiters rely on LinkedIn to conduct their searches
*Profiles on LinkedIn deemed unreliable by recruiters: Only one in three
recruiters fully trust the information candidates post about themselves.
*Over half of recruiters have turned down a job applicant because of their
*65 per cent also view the content they find online about a candidate as
*US HR Professionals stricter than UK: HR Professionals in the US are much
more likely to discount applicants due to online discoveries than UK
counterparts, with 84 per cent turning down those with drunken pictures -
compared to 70 per cent in the UK, and 91 per cent turning down those with
nude photos - compared to 75 per cent in the UK.
For more information, visit: http://www.avgdigitaldiaries.com
About AVG Digital Diaries
The first stage of AVG's Digital Diaries campaign, Digital Birth , focused on
children from birth to age two. The study, released in October 2010, found
that on average, infants acquire a digital identity by the age of six months
old. Nearly a quarter (23 per cent) of children have had their pre-birth scans
uploaded to the Internet by their parent - establishing a digital footprint
even before birth. The second stage, Digital Skills , was released in January
2011 and showed that for two to five year olds, 'tech' skills are increasingly
replacing 'life' skills. In fact, many toddlers could use a mouse and play a
computer game, but could not ride a bike, swim or tie their shoelaces.
Digital Playground , released in June 2011, found nearly half of six to nine
year olds talk to friends online and use social networks. This was followed
with Digital Maturity in November 2011, which revealed how 11 year olds had
developed adult skills in technology. Digital Coming of Age , the fifth
instalment of AVG's Digital Diaries study released in April 2012, which
interviewed parents of 14-17 year olds, found that nearly half of parents keep
tabs on teens via Facebook, latest AVG Technologies' research reveals.
Research for all stages of the Digital Diaries series was conducted by
Research Now on behalf of AVG Technologies.
AVG's mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG's powerful yet easy-to-use
software and online services put users in control of their Internet
experience. By choosing AVG's software and services, users become part of a
trusted global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 143 million active
users as of September 30, 2012 and offers a product portfolio that targets the
consumer and small business markets and includes Internet security, PC
performance optimization, online backup, mobile security, identity protection
and family safety software.
Keep in touch with AVG
*For breaking news, follow AVG on Twitter at
*For small business security trends analysis, follow the AVG small business
blog at http://small-business.blog.avg.com/
*Join our Facebook community at http://www.facebook.com/AVGfree
*Join our LinkedIn community http://www.linkedin.com/groups?gid=2719797
Contact: Contacts: Alastair McCormick, MSL for AVG,
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