Kia Motors to be a "Founding Partner" of College Football Hall of Fame Set to Break Ground In Atlanta

Kia Motors to be a "Founding Partner" of College Football Hall of Fame Set to
                           Break Ground In Atlanta

Sponsorship Includes Integration of Kia Vehicles within the Immersive and
Interactive Hall Scheduled to Open in fall 2014

- College Football Hall of Fame's downtown Atlanta location is less than 80
miles from Kia's U.S. manufacturing facility in West Point, Georgia

- Sponsorship adds to Kia's growing involvement and support of college
football - Kia also is the "Official Automotive Partner" of the Southeastern
Conference (SEC) and a sponsor of the 2012 Chick-fil-A Bowl and 2013 Outback
Bowl

PR Newswire

IRVINE, Calif., Dec. 05, 2012

IRVINE, Calif., Dec. 05, 2012 /PRNewswire/ --Kia Motors America (KMA) and
Atlanta Hall Management (AHM) today announced a long-term marketing
partnership establishing Kia as a Founding Partner of the all-new College
Football Hall of Fame in Atlanta, slated to open in fall 2014. The new
College Football Hall of Fame will be a 94,000 square foot facility adjacent
to the Georgia World Congress Center and Centennial Olympic Park in downtown
Atlanta. Kia is one of the fastest-growing car companies in the U.S. over the
last five years[1], and the new partnership expands on Kia's commitment to the
State of Georgia, which is home to Kia Motors Manufacturing Georgia (KMMG),
where two of Kia's most popular and best-selling vehicles are built.*

(Photo: http://photos.prnewswire.com/prnh/20121205/LA18162)

As a Founding Partner, Kia will be designated as "Official Automotive Partner"
of the College Football Hall of Fame with prominent exposure in high
visibility initiatives designed to enhance the visitor experience, in addition
to numerous displays and branding opportunities. The $66.5MM project will
feature in excess of 30,000 square feet of exhibit space, as well as a
45-yard-long indoor football field that also will serve as unique, flexible
programming and event space.

"With the new College Football Hall of Fame about to break ground in downtown
Atlanta, Kia was presented with an extraordinary opportunity to reach
passionate college football fans and expand our strategic sports marketing
initiatives, while raising awareness, perception and consideration for the Kia
Brand, literally from the ground up," said Michael Sprague, executive vice
president of marketing & communications, KMA. "Kia is proud to call the State
of Georgia home to our U.S. manufacturing plant. We are excited about the
addition of a new attraction to the Atlanta-area and the opportunity to
showcase the fantastic Sorento and Optima vehicles built nearby in West Point,
Georgia."

"We are honored to have Kia as the Official Automotive Partner of the College
Football Hall of Fame in Atlanta," said John Stephenson, Interim Executive
Director of Atlanta Hall Management. "Kia's commitment to the state of
Georgia and their ardent support of college athletics make them a perfect fit
for the Hall."

Kia's Unprecedented Growth

Kia Motors is one of the world's fastest moving global automotive brands; from
2009-2011 Kia launched more new vehicles in the U.S. than any other automaker,
and under the guidance of chief design officer Peter Schreyer earned a
reputation as an industry leader in automotive styling. Kia Motors America's
full line of fun-to-drive cars and CUVs has earned critical acclaim and
dramatically increased consumer awareness, perception and consideration for
the brand. In 2011, KMA recorded its 17th consecutive year of market share
growth, thanks in part to the largest increase of any major brand in perceived
quality[2] and the industry's highest brand loyalty ranking[3]. Kia's
U.S.-based manufacturing facility in West Point, Georgia – KMMG – is
responsible for the creation of more than 10,000 plant and supplier jobs and
builds two of the company's best-selling vehicles in the U.S. – the Sorento
CUV and Optima midsize sedan.* Kia's value and technology-laden lineup also
includes the Sportage compact CUV, Soul urban passenger vehicle, Optima
Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup
two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S[4]. Kia is poised to continue its momentum
and will continue to build the brand through design innovation, quality,
value, advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

About Atlanta Hall Management

Atlanta Hall Management (AHM) is a not-for-profit, 501(c)3/509(a)2 charitable
organization established to build and operate the College Football Hall Fame
in Atlanta. AHM has been tasked with the responsibility of delivering a
highly-immersive, interactive and engaging experience to Hall of Fame
visitors. Slated to open in the fall of 2014, the new College Football Hall of
Fame will be a 94,256 square foot facility adjacent to the Georgia World
Congress Center and Centennial Olympic Park in downtown Atlanta.

About The National Football Foundation & College Football Hall of Fame

Founded in 1947 with early leadership from General Douglas MacArthur,
legendary Army coach Earl "Red" Blaik and immortal journalist Grantland Rice,
the National Football Foundation & College Hall of Fame is a non-profit
educational organization that runs programs designed to use the power of
amateur football in developing scholarship, citizenship and athletic
achievement in young people. With 121 chapters and 12,000 members nationwide,
NFF programs include the College Football Hall of Fame, the NFF
Scholar-Athlete Awards, presented by Fidelity Investments, Play It Smart, the
NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni
Association, and scholarships of more than $1.3 million for college and high
school scholar-athletes. The NFF presents the MacArthur Bowl, the William V.
Campbell Trophy, endowed by HealthSouth, and releases the Bowl Championship
Series (BCS) Standings. NFF corporate partners include the Allstate Sugar
Bowl, the BCS, Fidelity Investments, Herff Jones, Liberty Mutual, NCAA
Football, and Under Armour. For more information, please visit
www.footballfoundation.org.

* The Sorento is built in the United States from U.S. and globally sourced
parts.

[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

[2] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study.

[3] Source: Experian Automotive Q2 2011 market analysis.

[4] Based on 5-year cumulative growth between 12-month retail sales for
periods ending October 2007 and October 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Website: http://www.footballfoundation.org
Website: http://www.kia.com
Contact: Scott McKee of Kia Motors America, Inc., +1-949-468-4813,
smckee@kiausa.com; or Amy Corsinita of Zeno Group for Kia Motors America,
+1-949-468-4818, amy.corsinita@zenogroup.com
 
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