The Zacks Analyst Blog Highlights: Electronic Arts, GameStop,, Microsoft and Sony

  The Zacks Analyst Blog Highlights: Electronic Arts, GameStop,,
                              Microsoft and Sony

PR Newswire

CHICAGO, Dec. 5, 2012

CHICAGO, Dec. 5, 2012 /PRNewswire/ announces the list of stocks
featured in the Analyst Blog. Every day the Zacks Equity Research analysts
discuss the latest news and events impacting stocks and the financial markets.
Stocks recently featured in the blog include Electronic Arts Inc. (Nasdaq:EA),
GameStop Corp. (NYSE:GME), Inc. (Nasdaq:AMZN), Microsoft
(Nasdaq:MSFT) and Sony (NYSE:SNE).


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Here are highlights from Tuesday's Analyst Blog:

Pre-Order Bonus from Electronic Arts

Gamers who pre-order Electronic Arts Inc.'s (Nasdaq:EA) Dead Space 3 from
GameStop Corp. (NYSE:GME) and Inc. (Nasdaq:AMZN) will receive
special bonus weapons. Moreover, gamers will also be entitled to a special
Dead Space 3 Limited Edition package on pre-ordering the game. The bonus
weapons are an EarthGov-issued sub machinegun (EG-900 SMG) and a Tesla

Dead Space 3 is being developed by Visceral Games and published by EA. The
first installment, Dead Space, was released in 2008. Dead Space 2, the sequel
to the science fiction game first came to market in 2011. Other than these,
two prequel games were also released. All these games have garnered good
ratings from metacritic.

Moreover, the Dead Space franchise has sold in excess of 6.7 million copies.
The upcoming release of Dead Space 3 on February 5, 2013 (in North America) is
expected to be incrementally beneficial to EA's top line. In Europe, the game
is scheduled to be released on February 8, 2013.

Dead Space 3 will be available on Microsoft's (Nasdaq:MSFT) Xbox 360, Sony's
(NYSE:SNE) PS3 and PC.

The marketing strategy to entice gamers with bonus weapons and other game
packages prior to the game's release should definitely work in favor of EA.
The company will get a better idea about the title's popularity and its future
performance. Moreover, EA will be generating revenue from the game even before
it is released.

We believe that EA's high-quality titles and a robust product pipeline along
with the increasing online exposure and traction in the social and mobile
gaming market will boost its top-line growth over the long term.

However, we remain cautious on EA due to sluggish consumer spending, dismal
video game sales and increasing competition. Considering these factors, we
have a Neutral recommendation on EA over the long term.

Currently, EA has a Zacks Rank #3 (Hold).

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