Publicis Groupe and IBM Outline Aggressive Plan to Pursue Global Commerce
Commerce Client Work Grows by 100% in 2012
PARIS, December 5, 2012
PARIS, December 5, 2012 /PRNewswire/ --
Publicis Groupe [EURONEXT Paris: FR0000130577] and IBM today outlined an
aggressive global go-to-market plan to pursue the multi-billion global market
opportunity for business-to-business and business-to-consumer eCommerce.
Working together, the companies are uniquely positioned to drive the future of
eCommerce by redefining the role of the transaction in the brand experience.
The partnership combines Publicis Groupe's deep experience in consumer
insights, technology and building a broad eCommerce ecosystem around
transactions with IBM's technology, expertise and business process innovation
to serve the needs of today's Chief Marketing Officers (CMOs) and Chief
Information Officers (CIOs) who want to align their organizations and purchase
decisions around integrated content and commerce.
Publicis Groupe's Rosetta unit plans a global expansion to capture a larger
share of the growing demand for Commerce-related technology and services.
Commerce-related revenues Rosetta has derived from the 10+ year IBM/Rosetta
relationship have grown 100% in 2012 alone and are expected to triple over the
next three years.
The go-to-market partnership enables Publicis Groupe to immediately capitalize
on an urgent need in the marketplace for a new type of agency partner - a
highly specialized commerce agency - that is able to connect CMOs and CIOs of
today's global brands, facilitated by technology to build and optimize the
commerce and content ecosystem. The partnership serves a rapidly expanding,
global client list that includes: Aldo (footware retail/Canada), Cencosud
(grocery retail/Chile), Dorel (consumer Products/US), Follett (educational
services/US), Genco (distribution/US), hhgregg (electronics retail/US),
Holt-Renfrew (luxury retail/Canada), Luxottica (eyeware retail/Italy),
Newell-Rubbermaid (consumer products/US), Sigma Pharma (healthcare/Australia)
and T-Mobile (telecommunications/US).
Over the next three years, Publicis Groupe plans to establish four global
Commerce hubs, beginning with an expansion of its current U.S. hub on the West
Coast, and then launch new centers in Western Europe, China and Latin America.
Each hub will consist of a team of professionals skilled in the IBM Smarter
Commerce offering portfolio. The Publicis Rosetta team will work in concert
with a local IBM team and local agency professionals to deliver software and
services with IBM Smarter Commerce related offerings for clients.
Publicis Groupe breaks down the nearly $600MM global market opportunity by
2015 as: approximately $390MM in North America; $130MM in Western Europe
(France, UK and Germany); $30MM in China; and $30MM Latin America (primarily
Chile and Brazil).
As part of the expanded focus on the global market, Publicis Groupe will
continue to deliver commerce solutions for leading brands at a consistent and
global scale while integrating the following critical components: a full
life-cycle strategy powered by customer-centric market intelligence;
world-class multi-channel customer experience and creative; and
enterprise-level tech strategy, execution and servicing; and continuous
IBM's Smarter Commerce initiative, launched in March 2011 is an approach
designed to accelerate key business processes covering the marketing, sales,
commerce, supply chain and customer service functions of business clients to
help meet the needs of the increasingly demanding digital customer. The
partnership will offer IBM software that supports Web analytics, digital
marketing and eCommerce, including product lines such as IBM Coremetrics,
Unica, DemandTec, Tealeaf, ILOG, Cognos and SPSS, among others.
Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and Executive
Chairman of Publicis Worldwide said, "A key reason for Publicis Groupe's
acquisition of Rosetta was to continue to build technology driven
differentiation in the market. Our expanded partnership is a clear statement
of our ongoing confidence in Rosetta's differentiated value proposition
centered on personalization and commerce."
Rosetta President, Tom Adamski continued, "In the past, marketing was a
distinct activity that led consumers through the various stages of
the'funnel,'culminating in the transaction. That's no longer the case. The
transaction is now at the very center of the brand experience and the
beginning of a potentially deep and long-lasting relationship between the
brand and the consumer that technology has made possible for marketers to
achieve at scale.Expanding our partnership with IBM, we can help clients
realize the full potential."
Publicis Groupe projects the expansion will generate commerce-related revenues
for Rosetta alone approaching $100MM by 2013, and expects to grow rapidly to
total commerce-related revenue of over $300MM by 2015.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 56,000 professionals.
http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
Viva la Difference !
Rosetta is a consulting-centered interactive agency engineered to transform
marketing for the connected world. Our mission is to be a catalyst for growth,
driving material business impact by translating deep consumer insights into
personally relevant brand experiences across touch points and over time.Our
unique capabilities and the way we activate them have enabled our market
leadership position, operating as an independent brand in the Publicis Groupe
of global agencies.
http://www.rosetta.com | Twitter: @RosettaMktg | Facebook:
More information on Smarter Commerce can be found
To join the conversation, follow hashtag #smartercommerce on Twitter
Peggy Nahmany, Corporate Communication, +33(0)1-44-43-72-83
Martine Hue, Investor Relations, +33(0)1-44-43-65-00
Stéphanie Atellian, Investor Relations, +33(0)1-44-43-74-44
Kate Clegg, Marketing, +1-216-536-1800
SOURCE Publicis Groupe
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