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U.S. Online Holiday Spending Surpasses $21 Billion for First 32 Days of the November-December Shopping Season, up 14 Percent vs.



 U.S. Online Holiday Spending Surpasses $21 Billion for First 32 Days of the
        November-December Shopping Season, up 14 Percent vs. Last Year

Spending Growth Driven by 9-Percent Increase in Online Buyers and 5-Percent
Gain in Spending per Buyer

PR Newswire

RESTON, Va., Dec. 5, 2012

RESTON, Va., Dec. 5, 2012 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader in
measuring the digital world, today reported holiday season retail e-commerce
spending for the first 32 days of the November–December 2012 holiday season.
For the holiday season-to-date $21.4 billion has been spent online, marking a
14-percent increase versus the corresponding days last year. The most recent
week saw three individual days eclipse $1 billion in spending, led by Cyber
Monday, which became the heaviest online spending day on record at $1.46
billion. However, growth rates softened considerably in the wake of Cyber
Monday and through the weekend.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

2012 Holiday Season To Date vs. Corresponding Days* in 2011

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
                                   Millions ($)
                                   2011     2012    Percent
                                                    Change
November 1-December 2              $18,668  $21,350 14%
Thanksgiving Day (Nov. 22)         $479     $633    32%
Black Friday (Nov. 23)             $816     $1,042  28%
Thanksgiving Weekend (Nov. 24-25)  $1,031   $1,187  15%
Cyber Monday (Nov. 26)             $1,251   $1,465  17%
Cyber Week (Nov. 26-Nov. 30)       $4,928   $5,462  11%

*Corresponding days based on corresponding shopping days (November 3 thru
December 4, 2011)

"While Cyber Monday was a high point for holiday e-commerce spending and Cyber
Week saw several strong spending days, there was a clear softening in the
growth rate during the back half of the week," said comScore chairman Gian
Fulgoni. "It is likely that, to some extent, holiday spending was pulled
forward to the Thanksgiving-Black Friday period given the heightened
promotional activity around that time. And some of the softening is a natural
post-Cyber Monday lull that we often experience, an effect that may be
somewhat more pronounced this year given the additional shopping days between
Thanksgiving and Christmas. However, as the urgency to finish one's holiday
shopping increases we expect to see growth rates pick up again in the next
couple of weeks before Christmas."

Holiday Season Gains Driven by Growth in Number of Buyers and Spending per
Buyer
An analysis of holiday spending demonstrates how various components are
contributing to the current 14-percent growth rate. Thus far in the season,
spending growth is being driven both by an increase in the number of buyers
(up 9 percent to 128.7 million) and the average spending per buyer (up 5
percent to $165.90). The increase in spending per buyer is coming primarily
from an increase in the number of transactions (up 4 percent to 2.19 per
buyer) as opposed to the amount spent per transaction (up only 1 percent to
$75.90).

2012 Holiday Season To Date Spending Breakdown vs. Corresponding Days* in 2011

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
                                   2011           2012          % Change
Total Spending ($ Millions)        $18,668        $21,350       14%
Buyers (000)                       118,609        128,691       9%
Buyer Penetration                  48%            50%           4%
Spending per Buyer                 $157.39        $165.90       5%
Transactions (000)                 249,541        281,279       13%
Spending per Transaction           $74.81         $75.90        1%
Transactions per Buyer             2.10           2.19          4%

*Corresponding days based on corresponding shopping days (November 3 thru
December 4, 2011)

"That we are seeing growth come from an increase in both the number of buyers
and the average spending per buyers suggests broad-based strength in the
e-commerce sector," added Mr. Fulgoni. "It reflects not only the health of the
e-commerce channel as more people buy online, but also the health of the
consumer who has been willing to spend more online this year than last. It's
particularly noteworthy that half of the online population has made an
e-commerce  purchase thus far in the holiday season."

Weekly Online Holiday Retail Sales
Please follow this link to view chart:
http://www.comscore.com/Insights/Press_Releases/2012/12/U.S._Online_Holiday_Spending_Surpasses_21_Billion_for_First_32_Days

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510, press@comscore.com
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