“World Class Communication” Wins Best Books Distinction Award

  “World Class Communication” Wins Best Books Distinction Award

Business Wire

NEW YORK -- December 04, 2012

World Class Communication: How great CEOS win with the public, shareholders,
employees and the media has received a prestigious ExecRank Distinction Award
as one of the Best Business Books of 2012. ExecRank, based in San Rafael,
Calif., includes 25 volumes on its web site (www.execrank.com) as the best of
the more than 11,000 business books published in 2012. The web site notes
that, “Books displaying originality and offering practical value for
executives were heavily favored in our selections.”

Virgil Scudder, author of "Mass Communication: How great CEOs win with the
public, shareholders, emp ...

Virgil Scudder, author of "Mass Communication: How great CEOs win with the
public, shareholders, employees and the media" (Photo: Business Wire)

World Class Communication was authored by Virgil Scudder in collaboration with
his son and business associate, Ken Scudder. It reveals the tools and
techniques Scudder has used over a three decade career in helping CEOs of
major companies become effective communicators. Also included are personal
stories and observations from leaders of such well-known corporations as Kraft
Foods, CVS/Caremark, Time Warner Cable, Avon and Volvo. The Scudder Method, a
system of verbal communication detailed in the book, has been cited by these
and other CEOs as playing a key role in their successes.

James M. Kilts, former chairman and CEO of The Gillette Company, says in a
cover endorsement, “The Scudder Method works for giving confidence, power and
persuasiveness to any communicator.”

“Nearly every day, we see front page examples of executive successes or
failures based on communication skills,” added Virgil Scudder. “This book is a
reaffirmation of the importance of executive communication and everyone’s need
for a guidebook on how to become a great communicator.”

About ExecRank

ExecRank was founded by Jonathan Aspatore, one of the most authoritative and
iconic figures in business publishing. As former CEO of one of the five
largest business book publishing houses, Jonathan has published the works of
over 5,000 of the world’s top business and legal executives, including C-Level
executives (CEO, CFO, CTO, CMO, COO) from 74% of the Fortune 500 and senior
level partners from 100% of the AmLaw 200 largest law firms.

ExecRank cites its executive ratings as the most widely used, quoted and
referenced rankings in the United States. They are featured in hundreds of
publications, web sites, books and more, as well as lauded as “the definitive
rankings” by hundreds of top C-Level executives. In the United States alone,
the rankings reach more than 6 million readers.

About the Authors

Virgil Scudder, often called “the dean of media trainers,” has coached and
counseled clients in more than two dozen countries on five continents. A
prolific writer and speaker, he has headed his own firm, Virgil Scudder &
Associates, since its founding in 1990, after leading the media training units
of two of the world’s largest public relations firms, Carl Byoir & Associates
and Hill & Knowlton. Prior to that, Scudder was an award-winning news
broadcaster at major New York radio and television stations and networks. He
can be reached at virgil@virgilscudder.com, www.virgilscudder.com.

Ken Scudder, a co-founder of Virgil Scudder & Associates, has been providing
communication training, writing, and consulting services in New York City for
the past 20 years. He can be reached at www.kenscudder.com.

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Contact:

Virgil Scudder & Associates
Evelyn Martinez, 201-748-6358
emartinez@wiley.com
or
Ellen Schulman, 954-895-3152
ellen@ellenschulman.com