Playrific Closes $1.7 Million in Funding for Personalized Children’s Media Service

  Playrific Closes $1.7 Million in Funding for Personalized Children’s Media

          Boston-Based Company Also Announces Two New Board Members

Business Wire

BOSTON -- December 04, 2012

Playrific, a leading digital media aggregation service for children, announced
today that it has closed an oversubscribed $1.7 million round of equity
financing. The funding was lead by Golden Seeds, a network of angel investors
dedicated to investing in early stage companies founded and led by women, with
participation of investors from a variety of other angel groups including
Launchpad Venture Group, Walnut Ventures, Northeast Angels and Maine Angels.

With this round of funding, the company has now raised a total of $2.8 million
to fund its mission to enable children to safely explore and learn
independently from digital content. The new round will enable Playrific to
accelerate its rapid growth and expand its sales, marketing and product
development efforts. In addition, the company will accelerate its partnership
program, building relationships with tablet manufacturers who want to offer an
“out of the box” family experience and brands trying to engage with families

Playrific also announced today that Pat Feely and Angelique LeDoux have been
appointed to the company’s board of directors. Feely, a 35-year veteran of the
toy and video game industry, is the current chairman of the Toy Industry
Foundation and was previously Chairman of the Toy Industry Association from
2000 to 2002. He served as President and Chief Executive Officer of Radica
Games Ltd. until his retirement in October 2006, after the company was
acquired by Mattel, Inc. LeDoux currently serves as President of Jade’s Toy
Box, a New York City-based educational toy company. She is a Managing Director
at Golden Seeds, and the Founder of the P.A.L. Workshop Series for Parents of
Accelerated Learners. LeDoux also served as an editor at Time Magazine for
Kids from 1999-2007.

“The timing couldn’t be better for us to accelerate our growth and bring our
vision for the best kids experience on any screen to life,” said Beth Marcus,
Playrific CEO. “Having Pat and Angelique join the board extends our reach
immeasurably. With their backgrounds, and our technology and vision, we
believe we can create an innovative and valuable company that benefits not
only shareholders, but also families around the world.”

Playrific is the only service to allow children to safely explore a broad
range of parent-and-educator-approved digital content: videos, online games,
books, songs, drawing and coloring apps and more -- all on their own.
Playrific’s team of educators, experts and algorithms find and curate content
from across the web to match each child's interests. Each account is regularly
refreshed based on a child's browsing history (likes and dislikes) as well as
the viewing habits and trends of children with similar tastes and interests.

About Playrific:

Playrific is the only commercially available product that makes it simple to
provide pre- and elementary-school aged children with digital content that
reflects their likes and interests. Whether it's photos of baby animals, games
that incorporate dinosaurs, or commercial-free episodes featuring favorite
characters, Playrific locates, curates and offers personalized content that
would otherwise take parents hours to assemble for their child. The free
Playrific web app can be accessed from any web-enabled device – the company
also offers an iOS app via the App Store, and expects to release its Android
app commercially soon.

Learn more:


Chris Kovach, 617-308-7972
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