Gaiam Launches Beginning Yoga With Chrissy Carter - An Introductory DVD For The Yoga Novice

 Gaiam Launches Beginning Yoga With Chrissy Carter - An Introductory DVD For
                               The Yoga Novice

PR Newswire

NEW YORK, Dec. 4, 2012

NEW YORK, Dec. 4, 2012 /PRNewswire/ -- Gaiam, Inc., the leading distributor of
lifestyle media, announced today the release of Beginning Yoga with Chrissy
Carter. This new DVD introduces yoga in an accessible format that provides a
basic foundation for true beginners.

In Beginning Yoga, Carter demystifies and simplifies yoga, providing detailed
explanations of the poses and breaking down and reinforcing movements through
continuous repetition. In addition to introducing the poses, Carter instructs
viewers on how to connect their breath with the movements, one of the most
important aspects of yoga.

"Many people are intimidated to go to their first class because they are
unfamiliar with yoga," says Carter. "I created this DVD with Gaiam because I
felt there was a real need to provide a beginner's yoga tutorial that offered
a clear, basic understanding of the fundamentals that would allow them to get
started and experience the many benefits of yoga for themselves."

While designed for beginners, the DVD can benefit practitioners of any level.
With a strong focus on alignment principles, those of a more intermediate or
advanced level can practice with Beginning Yoga in order to help refine their
alignment, strengthen and prepare for harder poses, and reinforce areas that
may have been originally overlooked.

In addition to the easy to follow routine, Beginning Yoga also teaches viewers
traditional Sanskrit terms often used in yoga classes, along with their
English translations. Carter explains these words as they are superimposed on
the screen, providing a visual and audible introduction and helping them to
build confidence in their pronunciation of these terms in advance of their
first class.

"We are so excited to work with Chrissy and offer a true 'beginner's guide' to
yoga for all of those who are new to the practice," says Bill Sondheim,
president of Gaiam. "There are levels to being a beginner, and in this
practice, we provided instruction for those who have never done yoga. We are
confident that Chrissy's relatable approach to yoga will be inviting to those
unfamiliar with the practice and will be an educational and enjoyable first
step in making yoga a valuable part of their lives."

Beginning Yoga with Chrissy Carter features three 20-minute routines that can
be done individually or combined for a complete 60 minute program. The
practices include:

  oConnect (20 minutes) – Transition from a hectic day to a calm inner focus.
    This practice begins with the concept of linking breath to movement as
    Carter introduces fundamental yoga poses and mini sequences.
  oEnergize (20 minutes) – Builds on skills acquired in the first program
    and introduces sun salutations and other sequences. The goal of this
    program is to energize, detoxify, and increase flexibility, and as the
    flow increases, so will the calorie burn.
  oStrengthen (20 minutes) – Build the strength necessary to achieve more
    challenging poses as Carter takes viewers through shoulder openers, preps
    for inversions and focused core work, increasing strength and confidence
    to be prepared for the day.

Beginning Yoga with Chrissy Carter has an approximate runtime of 60 minutes
and a suggested retail price of $14.98. The DVD will be available beginning
December 4, 2012 in stores nationwide and online at

About Chrissy Carter
Chrissy Carter has been teaching yoga for 10 years. She is currently a senior
teacher, teacher trainer and anatomy teacher at YogaWorks in New York. Chrissy
is passionate about teaching intelligent yoga with clarity and compassion and
believes in creating a space where students can practice self-awareness
without judgment. She is known for her ability to demystify postures and yoga
philosophy, encouraging her students to live their yoga both on and off the
mat.Chrissy has appeared in Yoga Journal, The New York Times, and Whole
Living Magazine, and is a featured talent on GaiamTV.

Gaiam, Inc. (Nasdaq: GAIA) is a leading producer and marketer of lifestyle
media and fitness accessories. With a wide distribution network that consists
of over 60,000 retail doors, close to 15,000 store within stores, 5,600 media
category management locations, a digital distribution platform and more than
10 million direct customers, Gaiam is dedicated to providing solutions for
healthy and eco-conscious living. The company dominates the health and
wellness category and releases non-theatrical programming focused on family
entertainment and conscious media. For more information about Gaiam, please
visit or call 1.800.869.3603.

Media Contact:
Lauren Aboulessan
Krupp Kommunications
(212) 886-6710

SOURCE Gaiam Inc.

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