LG Slid into Red Bull Crashed Ice

LG paired its fiercest smartphone with Red Bull Crashed Ice in Niagara Falls 
TORONTO, Dec. 4, 2012 /CNW/ - While ice-hockey aces hurtled down the track at 
the Niagara Falls stop of the Red Bull Crashed Ice World Series, attendees 
also enjoyed screaming speeds off the track with the newest LG smartphone, the 
LG Optimus G. 
LG jumped on board as a sponsor for the Niagara Falls stop of the tour from 
November 30 to December 1, 2012. The company brought the best viewing screens, 
an opportunity for fans to check-out the Optimus G, and integrated the device 
into the event as the ticket scanner for all gated areas. 
"Participating in Red Bull Crashed Ice was a natural fit for LG," said Mallika 
Kazim, director, brand marketing, LG Canada. "With its quad-core processor and 
LTE functionality, the Optimus G is dynamic and exciting, just like Crashed 
The LG Station was a mobile demonstration area housed in an LG-branded pop-out 
trailer. It was located at the base of the track and offered attendees the 
ability to experience all the Optimus G has to offer through an interactive 
display. Approximately 40 000 event attendees had a chance to get hands-on 
with the Optimus G. 
About LG Optimus G 
Along with speed and power, the Optimus G offers elegant design and a host of 
innovative features including: 

    --  QuickMemo - jot and save notes from any screen (e.g. phone
        numbers or directions)
    --  QSlide - use the video player and other applications
        simultaneously by adjusting the screen transparency
    --  Live Zooming - five times zoom on downloaded videos - see those
        little details more clearly
    --  Time Catch Shot - snap shots before and after the shutter is
        pressed to always catch the shot
    --  Dual Screen Dual Play - mirror media content from your phone to
        a TV screen and lets you use other apps at the same time

The LG Optimus G launched in November and is available through a wide range of 
carriers and retailers across Canada.

Red Bull Crashed Ice combines hockey, boarder-cross and downhill skiing in a 
high-velocity race to the bottom of a downhill ice track featuring massive 
jumps, gaping drops and hairpin turns.

The tour stopped in Niagara Falls for the first-time with the finale slated 
for Quebec City on March 16, 2013.

About LG Electronics Canada
The LG brand was established in Canada in 1995. The company is a global leader 
in electronics, information and communications products, with more than 117 
operations around the world, and annual worldwide revenues of more than US $49 
billion. LG Canada is comprised of five business units - Mobile 
Communications, Home Appliance, Home Entertainment, Business Solutions and 
Commercial Air Conditioning. The company has offices in Toronto and Vancouver. 
LG Canada is focused on delivering award-winning products known for blending 
style and technology. These innovative products include cell phones, flat 
screen TVs, laptop computers and home appliances. For more information please 
visit www.LG.com.

About LG Electronics, Inc. 
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology 
innovator in consumer electronics, mobile communications and home appliances. 
With 117 operations around the world, LG achieved global sales of USD 49 
billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units - 
Home Entertainment, Mobile Communications, Home Appliance, and Air 
Conditioning & Energy Solution - and is one of the world's leading producers 
of flat panel TVs, mobile devices, air conditioners, washing machines and 
refrigerators. For more news and information on LG Electronics, please visit 

Media Contact: Steve Gold LG-One 416-486-5901 Steve.Gold@lg-one.com

Video with caption: "Video: LG paired its fiercest smartphone with Red Bull 
Crashed Ice in Niagara Falls". Video available at:  

SOURCE: LG Electronics Canada

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CO: CNW Enriched News Releases
ST: Ontario

-0- Dec/04/2012 17:02 GMT

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