The Coca-Cola Company and Select Milk Producers, Inc. Partner to Create Fair Oaks Farms Brands, LLC

  The Coca-Cola Company and Select Milk Producers, Inc. Partner to Create Fair
  Oaks Farms Brands, LLC

   Core Power® Protein Milk Shake and Opportunities For Future Dairy-Based
                          Beverages Drive Investment

Business Wire

ATLANTA -- December 04, 2012

Over the past several months, Core Power® has been the delicious new choice
for those seeking a high protein milk shake to support their active lifestyle.
Today, The Coca-Cola Company and Select Milk Producers, Inc. (Select) are
announcing the acquisition of equity stakes in the newly-created Fair Oaks
Farms Brands, LLC to drive growth and expansion of Core Power® and to create
an innovative portfolio of brands and products that feature the value-added
nutrition of dairy.

“At The Coca-Cola Company we strive to provide people with a wide range of
beverage choices that meet every occasion and lifestyle need. This new
investment led by our Venturing & Emerging Brands group is another great
example of our ambition to be the best brand, sales and customer service
system in North America,” said Steve Cahillane, President and CEO, Coca-Cola

The investment validates the potential both parties see in offering higher
quality value-added health and wellness beverages. “Our leadership in
technology, innovation and sustainability within the dairy industry, combined
with The Coca-Cola Company’s brand development and distribution capabilities
will enable a new portfolio of nutritional beverages with strong growth
potential,” said Mike McCloskey, Co-Founder and CEO of Select, an independent
group of 87 American family farmers.

According to Steve Jones, CEO of the new Fair Oaks Farms Brands, LLC, “Our
initial launch of Core Power® is off to a great start and this new partnership
agreement with VEB will help us realize our vision of becoming a leading
health and wellness company and the most trusted brand leader in dairy

Core Power® is currently distributed by Coca-Cola Refreshments and available
in 26g and 20g protein versions and comes in 11.5 ounce recyclable plastic
bottles. It is aseptically packaged so it can be distributed in a shelf stable
environment until chilled before consumption. Its great taste profiles are
enhanced through the addition of natural sweeteners and high quality flavors.
All five drinks are lactose- and gluten-free. Simple and great-tasting, Core
Power® flavors add energizing refreshment to any occasion.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey  at, follow us on Twitter at

About Venturing and Emerging Brands

Venturing and Emerging Brands (VEB) is a dedicated operating unit of Coca-Cola
North America charged with identifying high-potential growth brands in the
North American beverage space for investment or ownership by The Coca-Cola
Company and exploring potential synergistic relationships with these
investments. With direct access to the global resources and industry expertise
of The Coca-Cola Company and its system, VEB is uniquely positioned to develop
emerging beverage brands of The Coca-Cola Company to their full potential.
VEB’s portfolio of brands currently or has previously included FUZE, NOS,
Honest Tea, Zico Coconut Water, Cascal, and illy issimo. For more information,

About Select Milk Producers, Inc.

Select Milk Producers, Inc. was formed in 1994 by a group of large dairy
producers with high quality milk and efficient dairy farm operations. The
Select common goal is to provide the highest quality product in the market
place and do so with the highest level of service. At the same time our
objective is to operate our cooperative of 87 family owned dairies in a very
efficient manner to achieve the optimum pay price for our membership. Select
membership is based in three primary geographic areas: Texas, New Mexico, and
the Midwest. All together Select produces and markets over 6 billion pounds of
milk annually.

About Fair Oaks Farms Brands, LLC.

Fair Oaks Farms Brands, LLC is a health and wellness company that produces and
markets premium quality, value added nutrition products that start with the
best milk from independent American family farmers committed to sustainable
and traceable agriculture. The company’s flagship farm, located in Fair Oaks,
Indiana, is open to the public and is recognized as an innovator and leader in
sustainable agriculture. Fair Oaks Farms Brands, LLC owns and operates Core
Power, the high protein milk shake that is the first in the line up of our
value added nutrition products, and is currently being distributed in select
regions of the US, with a national distribution rollout underway. For a
directory of retailers, visit


The Coca-Cola Company
Kerry Tressler, 404-676-3676
Fair Oaks Farms
Anders Porter, 312-624-9444
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