Watkins Celebrates 30th Anniversary of President Steve Hammock

        Watkins Celebrates 30th Anniversary of President Steve Hammock

Executive fuels industry leader's success without compromise

PR Newswire

VISTA, Calif., Dec. 4, 2012

VISTA, Calif., Dec. 4, 2012 /PRNewswire/ -- Watkins Manufacturing Corporation
celebrates the 30 year anniversary of its President, Steven M. Hammock.
Hammock is recognized as an influential executive who has led Watkins to
sustained success and who has always put people before profits.

(Logo: http://photos.prnewswire.com/prnh/20111220/LA25426LOGO)

Employees, dealers and over a million Watkins' customers have all benefited
from Steve's leadership and what he calls "the Watkins Way"--a philosophy that
Hammock summarizes as, "Be honest. Bring it every day. Get better." The
anniversary was commemorated at a Watkins event held at the recent
International Pool Spa and Patio Exposition in New Orleans.

Steve Hammock has served as President since the retirement of the company's
remaining founder Jeff Watkins in 1997. He began his career with the company
in 1982 as Promotions Manager and held several other positions before being
named General Manager in 1987. Watkins founder (then president) Jon Watkins
said of his new general manager, "Steve has been a tremendous resource for
Watkins Manufacturing . . . his knowledge and expertise should lead us to even
greater success."

Those words proved to be prophetic. In the following years Watkins continued
its rise under Hammock's leadership, as it does to this day. Since the late
eighties Watkins has been recognized as the industry leader with the highest
volume of hot tub sales world-wide.

"We've always been different than the rest of the industry," said Hammock of
Watkins' "put the customer first," business practices. "We've never been
afraid to invest in 'invisible' features that improve long-term performance,
quality and safety of our products, even if those features might cost more or
be hard to demonstrate in the showroom," said Hammock.

In 2011 Watkins celebrated building one million hot tubs, a milestone that is
unmatched in the industry. "We promise a lot -- To our dealers and to our
owners . . . but we deliver on those promises," said Hammock.

During Hammock's tenure Watkins has developed many innovations that are now
hot tub industry standards including: Fully insulated, energy-efficient spas,
multiple jet pumps, moving jets (Watkins' patented Moto-Massage® Jet),
underwater lighting, titanium heaters (Watkins' patented No-Fault® heater) and
locking covers. Watkins has also developed distinctive proprietary technology
including 100% no-bypass filtration as well as the ACE® salt water sanitizing
system.

In 1999 Hammock led Watkins' purchase of Caldera Spas® as a complement to its
flagship line, Hot Spring® Spas. In 2012 Watkins acquired American
Hydrotherapy Systems® (AHS) and its brands Freeflow Spas®, Fantasy Spas® and
Aquaterra® Spas (sold exclusively through Costco).

In an industry as young as the hot tub industry Hammock believes his company
has only just begun its work to engage people in hot tubbing. "Hot tubs do
not belong in the home improvement space; they are personal care items and
people are just beginning to discover that," said Hammock. "We have a great
product that helps people in so many ways but we are still at the beginning."

Watkins Manufacturing Corporation
Founded in 1977 Watkins Manufacturing Corporation, with its brands Hot Spring®
Spas, Caldera Spas® and Advanced Hydrotherapy Systems® (AHS), is the global
leader in the hot tub industry and are sold through a network of more than 800
independent dealers across North America and 65 countries globally. Watkins is
a division of Masco Corporation, a Fortune 500 company whose products include
such trusted brands as Delta® faucets, KraftMaid® cabinets and Behr® paints.

SOURCE Watkins Manufacturing

Contact: Lynne Marian, Marketing Communications Manager, +1-760-305-4180 |
Office, +1-760-310-8276 | Mobile, lynne.marian@watkinsmfg.com
 
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