Speakeasy and MutualMind reach for social media sales on behalf of brands and retailers

Speakeasy and MutualMind reach for social media sales on behalf of brands and

Two Dallas social marketing innovators step up to new ways of promoting
consumer business

PR Newswire

DALLAS, Dec. 4, 2012

DALLAS, Dec. 4, 2012 /PRNewswire/ --MutualMind, Inc. an award-winning
Dallas-based social-shopper analytics company announced an OEM partnership
with Dallas-based Speakeasy; the joint venture, social content marketing
company launched in September 2012 by The Dallas Morning News and Dallas
advertising agency Slingshot.

Speakeasy will conceive, develop, manage and execute turnkey social campaigns
and promotions for local and national brands and retailers. Under the new
agreement with Speakeasy, MutualMind will support the company's new offerings
by providing social media marketing intelligence and analytics, management and
SocialCRM functions.

"We spent considerable time looking at how best to implement and measure the
effectiveness of our client-sponsored, social promotion initiatives,"
explained Speakeasy President Mike Orren. After consulting and working for
several months with the MutualMind team here in Dallas, it was clear that they
had the most adaptable social management platform that would enable our highly
skilled staff to go beyond just typical social media monitoring on behalf of
our customers, who often need to segment at a very local level."

Social marketing services provided by Speakeasy include content creation,
social media management and associated SEO activities, newsletter development
and delivery, video creation and distribution and reputation management. The
MutualMind system will support this activity via a highly scalable social
media analytics platform that provides Speakeasy team members with the ability
to monitor and analyze social conversations for sentiment and other factors.
In addition, the platform goes beyond complex sentiment analysis by
integrating a complete social analyst workflow management capability that
enables customer engagement, content publishing, social conversation tracking
and task management from one, simple to use display.

Babar Bhatti, MutualMind Co-founder & CEO added, "We're especially proud of
being the selected social management platform for the new Speakeasy launch
announced earlier this month. We're now looking forward to working with the
team as they engage the social shopper market with exciting new promotion,
sales and customer service initiatives."

About Speakeasy
Speakeasy is an agency that uses content marketing and social mediain order
to help bring in new customers and bring back old ones when you need them
most. We provide turnkey service that includes strategy development, planning,
execution, reporting and creative promotions. We think more like a media
company than most social media firms or ad agencies would, and treat each
client like a publisher – an entity making money by drawing in an audience
with valuable information.
We are a joint venture between The Dallas Morning News(TDMN) and Slingshot,

TDMN sells our services as part of DMN Media's suite of solutions. We have
access to TDMN's more than 125-year archive of content and can use that
content to market our clients, whether that's pulling classic gardening
columns for a local nursery or delivering neighborhood news for a real estate
development seeking to be a hub of community information. Slingshot provides
our back-office organization; helps us reconcile publisher-think with agency
economics; and sells national clients into Speakeasy. Speakeasy is run by
real people. Come meet us. For more information, visit

About MututalMind, Inc.
MutualMind is a social media management and intelligence platform that enables
businesses to monitor as well as promote brands and optimize customer
relationships on social networks while providing actionable analytics and
insights to increase social media ROI. The functionality of this platform can
be used for a number of business applications including: measuring market
receptivity to products or services, tracking consumer sentiment,
reputation/crisis management, generating sales leads, benchmarking versus
competitors, and customer relationship management, to name a few. MutualMind,
Inc., an IBM Business Partner and Alcatel Lucent ng Connect Program Member, is
privately held and based at the ng Gravity Innovation Center located in Plano
(North Dallas), Texas. For more information, visit www.mutualmind.com.

Eric Gore
President-MutualMind, Inc.

Mike Orren

SOURCE MutualMind, Inc.

Website: http://www.mutualmind.com
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