Speakeasy and MutualMind reach for social media sales on behalf of brands and retailers Two Dallas social marketing innovators step up to new ways of promoting consumer business PR Newswire DALLAS, Dec. 4, 2012 DALLAS, Dec. 4, 2012 /PRNewswire/ --MutualMind, Inc. an award-winning Dallas-based social-shopper analytics company announced an OEM partnership with Dallas-based Speakeasy; the joint venture, social content marketing company launched in September 2012 by The Dallas Morning News and Dallas advertising agency Slingshot. Speakeasy will conceive, develop, manage and execute turnkey social campaigns and promotions for local and national brands and retailers. Under the new agreement with Speakeasy, MutualMind will support the company's new offerings by providing social media marketing intelligence and analytics, management and SocialCRM functions. "We spent considerable time looking at how best to implement and measure the effectiveness of our client-sponsored, social promotion initiatives," explained Speakeasy President Mike Orren. After consulting and working for several months with the MutualMind team here in Dallas, it was clear that they had the most adaptable social management platform that would enable our highly skilled staff to go beyond just typical social media monitoring on behalf of our customers, who often need to segment at a very local level." Social marketing services provided by Speakeasy include content creation, social media management and associated SEO activities, newsletter development and delivery, video creation and distribution and reputation management. The MutualMind system will support this activity via a highly scalable social media analytics platform that provides Speakeasy team members with the ability to monitor and analyze social conversations for sentiment and other factors. In addition, the platform goes beyond complex sentiment analysis by integrating a complete social analyst workflow management capability that enables customer engagement, content publishing, social conversation tracking and task management from one, simple to use display. Babar Bhatti, MutualMind Co-founder & CEO added, "We're especially proud of being the selected social management platform for the new Speakeasy launch announced earlier this month. We're now looking forward to working with the team as they engage the social shopper market with exciting new promotion, sales and customer service initiatives." About Speakeasy Speakeasy is an agency that uses content marketing and social mediain order to help bring in new customers and bring back old ones when you need them most. We provide turnkey service that includes strategy development, planning, execution, reporting and creative promotions. We think more like a media company than most social media firms or ad agencies would, and treat each client like a publisher – an entity making money by drawing in an audience with valuable information. We are a joint venture between The Dallas Morning News(TDMN) and Slingshot, LLC. TDMN sells our services as part of DMN Media's suite of solutions. We have access to TDMN's more than 125-year archive of content and can use that content to market our clients, whether that's pulling classic gardening columns for a local nursery or delivering neighborhood news for a real estate development seeking to be a hub of community information. Slingshot provides our back-office organization; helps us reconcile publisher-think with agency economics; and sells national clients into Speakeasy. Speakeasy is run by real people. Come meet us. For more information, visit www.yourspeakeasy.com. About MututalMind, Inc. MutualMind is a social media management and intelligence platform that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a number of business applications including: measuring market receptivity to products or services, tracking consumer sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management, to name a few. MutualMind, Inc., an IBM Business Partner and Alcatel Lucent ng Connect Program Member, is privately held and based at the ng Gravity Innovation Center located in Plano (North Dallas), Texas. For more information, visit www.mutualmind.com. CONTACTS : Eric Gore President-MutualMind, Inc. email@example.com (214)668-1702 Mike Orren President-Speakeasy firstname.lastname@example.org (214)865-6170 SOURCE MutualMind, Inc. Website: http://www.mutualmind.com
Speakeasy and MutualMind reach for social media sales on behalf of brands and retailers
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