Novo Nordisk to Create the World's First All-diabetes Professional Cycling Team

Novo Nordisk to Create the World's First All-diabetes Professional Cycling Team 
BAGSVÆRD, Denmark, Dec. 4, 2012 /CNW/ - Novo Nordisk today announced a unique 
partnership to form Team Novo Nordisk, a global sports team with more than 100 
cyclists, triathletes and runners who all have diabetes, spearheaded by the 
world's first all-diabetes pro-cycling team. 
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Team Novo Nordisk will use life experiences and competitiveness to motivate 
people affected by diabetes. Throughout 2013, these athletes will compete in 
more than 500 sporting competitions around the world. The men's pro-cycling 
team will compete in races such as the USA Pro Cycling Challenge, the Tour of 
Britain and the Paris-Tours, with the ultimate goal of joining the Tour de 
"As part of our long-standing Changing Diabetes(®) programme, this 
partnership provides a tremendous opportunity to raise awareness, and educate, 
empower and inspire people with diabetes," says Jakob Riis, senior vice 
president, Global Marketing and Global Medical Affairs, Novo Nordisk. "This is 
yet another way Novo Nordisk is striving to create more opportunities to live 
well with diabetes." 
Phil Southerland founded what was known as 'Team Type 1' in 2005 and included 
riders and athletes with and without diabetes until this year. The new Team 
Novo Nordisk will only comprise of athletes who have diabetes and will 
continue to grow the team mission "to instil hope and inspiration for people 
around the world affected by diabetes." 
"As Team Novo Nordisk we want to show the world what is possible with great 
diabetes control. Between us, Team Novo Nordisk has over 1,000 diagnosed years 
of diabetes with no complications and we stand for what life with diabetes can 
be like," Southerland says. "Exercise is that billion dollar drug that nobody 
ever gets prescribed, and in my experience is the best of them all. With 
appropriate diet, exercise, treatment and technology, anyone with diabetes can 
achieve their dreams." 
About Diabetes 
Today, 371 million people are living with diabetes.([1]) Changing Diabetes(®) 
is Novo Nordisk's global commitment to improve conditions for the millions of 
people who live with diabetes around the world today, and those who are at 
risk of developing diabetes tomorrow. It is a global advocacy and partner 
platform which advocates for the prevention and early detection of diabetes, 
as well as improved treatment, care and health outcomes. 
Headquartered in Denmark, Novo Nordisk is a global healthcare company with 89 
years of innovation and leadership in diabetes care. The company also has 
leading positions within haemophilia care, growth hormone therapy and hormone 
replacement therapy. For more information, 
1. International Diabetes Federation. IDF Diabetes Atlas, 5(th) 

     Edition, 2012 Update. Brussels, Belgium: International Diabetes
     Federation. Available from:
     Last accessed: November 2012

Photo: Video:

Media: Katrine Sperling, +45-4442-6718, ; Ken Inchausti 
(US), +1-609-514-8316, ; Investors:Kasper Roseeuw 
Poulsen, +45-4442-4303 , ; Frank Daniel Mersebach 
+45-4442-0604, ; Lars Borup Jacobsen, 
+45-3075-3479, ; Jannick Lindegaard (US), 

SOURCE: Novo Nordisk A/S

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CO: Novo Nordisk A/S

-0- Dec/04/2012 10:04 GMT

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