New Documentary from International Fragrance Association of North America Provides Never-Before-Seen Look at Fragrance Industry

  New Documentary from International Fragrance Association of North America
            Provides Never-Before-Seen Look at Fragrance Industry

Film grants rare access to industry's biggest companies and perfumers to
demonstrate how fragrances are created and the science behind them

PR Newswire

WASHINGTON, Dec. 4, 2012

WASHINGTON, Dec. 4, 2012 /PRNewswire/ --The International Fragrance
Association of North America (IFRANA) today released "The Story of
Fragrances," an insightful documentary that gives an inside look at the
fragrance industry and the science behind the world's most well-known and
successful perfumes. The film features some of the industry's most famous
perfumers, including Carlos Benaim, creator of Polo by Ralph Lauren. Benaim
and other artists come together to discuss their expertise, inspirations and
knowledge of the fragrance industry.

"The Story of Fragrances" gives viewers a unique glimpse into the processes
artists and scientists use to create the world's most popular fragrances.
Experts from the industry discuss how artistry and passion combine with
science and technology to produce the world's best-selling fragrances.

"This documentary will open people's eyes to the science and artistry behind
the fragrances we all use and love," said Jennifer Abril, president of IFRANA.
"This film clears up any misperceptions about the industry by showing that
safety, precaution, and precision are essential when crafting fragrances. 'The
Story of Fragrances' demonstrates that consumer safety is the number one goal
of the industry."

The documentary features a number of renowned scientists and artists,
including Christophe Laudamiel, co-perfumer on Polo Blue by Ralph Lauren and
winner of the FIFI "Fragrance Star of the Year" Award in 2003. The film also
contains compelling and insightful interviews with Jennifer Abril, perfume
evaluator Nancy Cordaro, and master perfumers Steven Claisse and Mark Banwer.

"The Story of Fragrances" can be viewed, in its entirety, on the IFRANA's
YouTube channel:
http://www.youtube.com/watch?feature=player_embedded&v=atT51oBrbwg

About the International Fragrance Association of North America (IFRANA): IFRA
North America represents the fragrance materials industry in the United States
and Canada. IFRANA member companies create and manufacture perfumes and
fragrances for personal care, home care, and home design products. Companies
that supply fragrance ingredients, such as essential oils and other raw
maters, are also IFRA North America members.

Contact: Elena Solovyov
E: esolovyov@ifrana.org
P: 571-346-7580
Website: http://www.ifrana.org/
Facebook: http://www.facebook.com/IFRANorthAmerica?ref=hl
Twitter: https://twitter.com/Make_Scents

SOURCE International Fragrance Association of North America

Website: http://www.ifrana.org
 
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