Publicis Groupe Acquires AR New York, an Outstanding Luxury Advertising Agency

Publicis Groupe Acquires AR New York, an Outstanding Luxury Advertising Agency

PR Newswire

PARIS, December 4, 2012

PARIS, December 4, 2012 /PRNewswire/ --

Publicis Groupe[Euronext Paris: FR0000130577]announced today the acquisition
of 100% of AR New York, among the leading full-service advertising agencies in
the United States dedicated to the luxury goods, fashion and beauty
industries. AR New York will become part of Publicis Worldwide, the Groupe's
historic advertising network. The move highlights Publicis Worldwide's
commitment to identifying promising market opportunities and investing in
high-growth segments.

AR New York is the agency-of-record for many of the world's leading fashion,
luxury and beauty brands. It has helped to build a number of iconic global
brands, including Asprey, Banana Republic, Brioni, Brooks Brothers, Conrad
Hotels & Resorts, DFS, Dolce & Gabbana, Jimmy Choo, Moët & Chandon, Neiman
Marcus, Salvatore Ferragamo, Smartwater, St. Regis Hotels & Resorts,
Valentino, Versace, Vogue Magazine and Waldorf Astoria. The agency was founded
in 1996 by Raul Martinez and Alex Gonzalez. Current CEO Dianne desRoches
joined as a third partner in 2000, bringing a strategic background and
strengthening the agency's ability to balance both the business and creative
demands of brands. Their team comprises some 50 communications professionals
based in Manhattan. 

AR New York will retain its name within the Publicis Worldwide global network,
and will continue to service its core luxury and fashion markets. Founding
partner Raul Martinez (Chief Creative Officer) and Dianne desRoches (CEO) will
remain at the head of the agency, and will report to Jean-Yves Naouri, Chief
Operating Officer of Publicis Groupe and Executive Chairman of Publicis
Worldwide.

With this acquisition, Publicis Worldwide completes the creation of a new
network of agencies dedicated to serving the luxury goods, fashion and beauty
industries worldwide. Alongside AR New York, there is Publicis Shanghai,
Publicis 133 and Publicis Et Nous, both strongly positioned luxury poles based
in Paris.

"The luxury market is an advertising segment ripe with investment
opportunity," said Jean-Yves Naouri. "It is forecast to grow by up to 7% in
2012, defying global turmoil and breaking into new markets. We are especially
pleased to welcome the AR New York teams to Publicis Worldwide. They are
passionate about the powerful influence of contemporary arts, design and
culture on consumers' engagement with brands, and this vitality and focus is
the drive behind the award-winning work they create for their clients."

"Publicis Groupe is the perfect partner for us, and we couldn't imagine a
better next step," addedRaul Martinez and Dianne desRoches."We share a
common vision, including the strong emphasis we place on creativity and
strategy. We believe that by leveraging Publicis'global reach and resources,
we will be able to better meet the needs of global clients. AR New York will
now have the expanded resources of Publicis Groupe to continue to deepen our
international growth-particularly inAsia and India, where many of our
clients are actively driving new initiatives."

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the
third largest communications group in the world, offering the full range of
services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi),
traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi &
Saatchi), public affairs, corporate communications and events (MSLGROUP),
media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and
specialized communications with PHCG (Publicis Healthcare Communications
Group). Present in 104 countries, the Groupe employs 56,000 professionals.

http://www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
http://www.facebook.com/publicisgroupe

Viva la Difference !

Contacts

Publicis Groupe

Peggy Nahmany
Communication corporate
+33(0)1-44-43-72-83

Martine Hue
Investor Relations
+33(0)1-44-43-65-00

Stéphanie Atellian
Investor Relations
+33(0)1-44-43-74-44

Facebook
Twitter
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AR New York
Dianne desRoches
CEO
+1-212-739-5500 X108

SOURCE Publicis Groupe
 
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