Authentix and Goaltech Awarded Brand Protection Contract Renewal with
Contract Helps Ensure Delivery of Highest Quality Fuels in Brazil
DALLAS -- December 04, 2012
Authentix, the global leaders in fuel authentication, and Goaltech, Authentix’
local Brazilian partner, renewed their brand protection contract for gasoline
with Petrobras Distribuidora, the leading energy company in Brazil, following
a full tender process. The brand protection program protects Petrobras
Distribuidora gasoline in Brazil from adulteration and dilution.
Petrobras Distribuidora chose Authentix’ industry leading fuel authentication
technology to ensure their fuel integrity beginning in 2006. Authentix markers
are added to Petrobras Distribuidora’s gasoline and fuel testing for the
markers is then conducted by the Petrobras Distribuidora quality program
entitled, “De Olho no Combustivel” (“Keeping an Eye on Fuel”) to ensure that
quality fuel is being sold. Authentix and Goaltech provide in-country support,
training and auditing as part of the authentication program.
“The continuation of this brand protection program enables Petrobras
Distribuidora to ensure that motorists in Brazil are receiving the high
quality fuel they have come to expect,” says Jairo Della Libera Nascimento,
Director of Goaltech.
“This program is another example of Authentix’ goal to provide value to our
clients and form long-term relationships with key industry players like
Petrobras Distribuidora,” states Lal Pearce, President, Global Business
Development, Authentix. “The effectiveness and continued use of the Authentix
fuel marking technology ensures that Petrobras Distribuidora delivers on their
brand promise of fuel integrity.”
Authentix operates fuel marking programs on five continents helping leading
Oil & Gas companies protect their brands and helping governments protect fuel
Authentix® is the global leader in fuel authentication. Serving clients
including national governments and oil and gas brand leaders worldwide, our
comprehensive fuel authentication programs are used to prevent the loss of
sales and tax revenues and protect the integrity of fuels. These programs are
built on a foundation of extensive fuel industry expertise which enables
Authentix to accurately analyze distribution, identify and quantify areas of
abuse, design and install sustainable solutions, and manage ongoing programs
that ensure compliance and supply chain integrity. Authentix fuel
authentication programs are proven and effective. Authentix solutions have
allowed our clients to recover over $11 billion in lost revenues in the oil
and gas, pharmaceutical and consumer goods industries alone.
Marc Daigle, 469-737-4400
Director, Marketing and Creative
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