Cohn & Wolfe Digital Transformation Advances with New Senior Talent
LONDON and LOS ANGELES, Dec. 4, 2012
-- Agency appoints Head of Digital & Social Media, UK and EVP, West Coast
LONDON and LOS ANGELES, Dec. 4, 2012 /PRNewswire/ --To drive the agency's
digital growth strategy, Cohn & Wolfe today announced two regional leadership
appointments. The BBC's Gabrielle Lovering becomes the new Head of Digital
and Social Media in the UK and Mark Burr, former Chief Innovation Officer of
GSW, fills a newly created position as EVP, West Coast Digital Leader, based
in Los Angeles. Both will have dual reporting to Global Digital President,
Chad Latz, and their respective market leaders.
At BBC Worldwide, Lovering held the post of Director of Strategy, Digital,
Global Brands and Marketing Technology. She worked across emerging consumer
business to create a global multi-platform strategy, linking up digital
products including iPlayer, Games and Live Events, while taking in both
pan-business marketing and eCRM strategy. Lovering also served as BBC
Worldwide's Head of Digital Design, leading creative digital strategy for the
BBC's major global brands across mobile, social and web. Mark Burr brings
over sixteen years of deep digital and tech background applied across health
and wellness, pharmaceutical, consumer electronics and food and beverage
industries. Prior to his role as Chief Innovation Officer at GSW Worldwide,
where he led the development of integrated campaigns for clients such as
Pfizer, Novartis and Mylan, he specialized in global digital health
communications within the Publicis Healthcare Communications Group, as well as
at Sudler & Hennessey and Heartbeat Digital.
Over the past two years, Cohn & Wolfe has invested significantly in digital
talent. Under the leadership of Latz, the agency has hired over 40 digital
leaders to drive digital and social media strategies for clients, leading to
remarkable year on year, double-digit digital growth. These leaders act as
catalysts to achieve the agency's goal of embedding digital capabilities
throughout the enterprise.
"Cohn & Wolfe no longer considers digital an isolated marketing discipline.
Rather, it is an integrated part of our full communications offering," said
Donna Imperato, CEO. "Key digital hires are critical to ensure we have the
best expertise leading digital innovation and creativity across the agency."
"Gabrielle and Mark both take a 360 approach to brand building, which is the
cornerstone of Cohn & Wolfe's offering. They bring remarkable digital
capabilities that will benefit clients as well as our own employees across all
practices," said Latz.
About Cohn & Wolfe
Cohn & Wolfe , a global communications agency, builds brands and corporate
reputations through an uncompromising commitment to creativity. The agency's
strategic approach unearths fresh, relevant insights leading to communications
solutions that deliver measurable business success. Over its 40-year history,
Cohn & Wolfe's award-winning brand marketing work and world-class digital
media campaigns have attracted top brands around the world. In 2012,
Advertising Age recognized Cohn & Wolfe's independent-minded, entrepreneurial
culture by naming it one of the "Best Places to Work in Marketing & Media" for
the second consecutive year. The agency has more than 1,100 employees in over
50 offices across North America, EMEA, and Asia. Cohn & Wolfe is part of WPP
(Nasdaq: WPPGY), the world's largest communications services group.
Contact: Katy Kelley, VP Global Marketing, Cohn & Wolfe, +1-212-798-9773,
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