Rob Schatzel Joins Maxymiser as Vice President of Sales

Rob Schatzel Joins Maxymiser as Vice President of Sales 
Testing and Personalization Expert Makes Strategic Hire to Support
Rapid US Growth 
NEW YORK, NY -- (Marketwire) -- 12/04/12 --   Maxymiser, the global
expert in testing, personalization and multichannel optimization for
online businesses, today announced the hiring of Rob Schatzel, Vice
President of Sales. Schatzel will help the company continue its
extraordinary US growth, which from 2011 and 2012, saw a tripling of
its US client base and the addition of many flagship clients
including Alaska Airlines, Harry & David, IBM, Intercontinental
Hotels Group, LIDS, Proctor & Gamble, Scotia Bank, Sovereign Bank,
and Wyndham Hotel Group, among others. 
With a rich background in advertising, media and online customer
behavior, Schatzel comes to Maxymiser amid the expansion of its
proprietary product suite and a rapidly growing client base. Rob's
skill set is especially valuable to Maxymiser, as the company has
been first to market with revolutionary products for mobile and
social optimization. Prior to Maxymiser, Schatzel was at Mobile
Intelligence Solutions, where he was responsible for the initial
launch of all sales and client service for the US operations in New
York and Seattle. Prior to MIS, Schatzel managed all new business
sales for the North American operation of Hitwise, Experian's online
competitive intelligence service. Schatzel got his start in the
digital sphere at Jupiter Research where he provided syndicated and
customized new media research and advisory services to the world's
largest advertising agencies. 
"Maxymiser is leading a new wave in online marketing, and as testing
and personalization advance in both significance and sophistication,
so too will its demand. Having people like Rob who can connect these
services to the specific needs of brands is crucial," said Mark
Simpson, President and Founder of Maxymiser. "Rob has produced a
consistent track record of growth and success throughout his
professional career and we're excited to have that trend continue at
Maxymiser." 
Schatzel earned his bachelor's degree in Advertising at the S.I.
Newhouse School of Public communications at Syracuse University.  
To learn more about Maxymiser, its services and clients, visit
www.maxymiser.com. 
About M
axymiser
 Maxymiser enables any online business to turn every
interaction into an experience with our cloud-based testing,
personalization and multichannel optimization solutions. Maxymiser
serves billions of individual experiences across every digital
channel that dramatically improves conversion rates and revenue based
on real-time data. Combined with a team of industry experts,
Maxymiser's Customer Experience suite quickly delivers measureable
results to every client with multivariate testing, segmentation,
behavioral targeting and product recommendations for web, mobile,
social and email. Maxymiser provides unique experiences for the
world's most iconic brands, including Alaska Airlines, Chrysler,
Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel
Group. Founded in 2006, Maxymiser has offices in New York, London,
San Francisco, Edinburgh and Dusseldorf, as well as a global network
of marketing and technology partners. 
Mark Ballard
Channel V Media
212.680.0179
mark@channelvmedia.com 
 
 
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