PFSweb Announces Support of Kraft Food’s Direct-to-Consumer eCommerce Solutions for Gevalia and Tassimo

  PFSweb Announces Support of Kraft Food’s Direct-to-Consumer eCommerce
  Solutions for Gevalia and Tassimo

Business Wire

ALLEN, Texas -- December 04, 2012

PFSweb, Inc. (Nasdaq: PFSW), an international provider of end-to-end eCommerce
solutions, today announced that it is supporting the eCommerce solutions for
Kraft’s Gevalia and Tassimo brands, which included the launch of and relaunch of

Kraft selected PFSweb to provide a wide range of services to support the
eCommerce initiatives of Gevalia and Tassimo, including interactive marketing
services, order management, payment processing and fraud screening. PFSweb
also provides high-touch customer care, including chat functionality, and
e-mail support services in multiple languages. This agreement has been
previously announced and referred to as a new program with a consumer packaged
goods (CPG) client.

Kraft, North America’s fourth largest consumer packaged food and beverage
company, launched its premium coffee brand, Gevalia, at supermarkets, mass
merchandisers and other retail outlets across the U.S. beginning in December
2011. The Gevalia and Tassimo eCommerce sites went live in November 2011.

“The Gevalia eCommerce site provides customers with a more enriched shopping
experience. The additional information available online for more than 40
premium Gevalia coffees and teas allows even our most discerning customers the
high level of service they expect when making web purchases,” stated Tracy
Sinclair, Senior Brand Manager Gevalia eCommerce. “PFSweb brings a high level
of eCommerce experience that is enabling us to quickly advance our online
presence and improve communications with our growing customer base.”

“Our Tassimo eCommerce site offers customers a single, easy-to-navigate
destination for a broad selection of brewers and t-disc brands of coffee hot
chocolate and teas. This one-stop shopping experience provides our customers
an even easier way to enjoy a perfect cup of coffee with Tassimo,” stated
Tiphanie Moranta, Senior Brand Manager, Tassimo. “The unique atmosphere that
PFSweb has helped develop into our eCommerce solution reflects the superior
qualities of the Tassimo brand, one of the fastest growing single serve
beverage brands in North America.”

“We are excited to be partnering with Kraft in supporting their eCommerce
sites for Gevalia and Tassimo. These two programs highlight our proven ability
to develop and support customized eCommerce solutions for premium brands in a
wide variety of product categories,” stated Mike Willoughby, President of
PFSweb. “There continues to be a strong trend among online consumers to
purchase goods from a broader range of product categories, including the CPG
category. As one of the leading providers of end-to-end eCommerce solutions,
PFSweb is positioned to partner with manufacturers in order to support this
growing demand.”

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America’s fourth largest
consumer packaged food and beverage company, with revenues of approximately
$19 billion in 2011. Newly public and independent as of Oct. 1, 2012, the new
Kraft has the spirit of a startup and soul of a powerhouse. The company has an
unrivaled portfolio of products in the beverages, cheese, refrigerated meals
and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar
Mayer, Planters and JELL-O. Kraft’s 25,000 employees in the U.S. and Canada
have a passion for making the foods and beverages people love. Kraft is a
member of the Standard & Poor’s 500 index. For more information, visit and

About PFSweb, Inc.

Iconic brands engage PFSweb to enable their eCommerce initiatives. PFSweb’s
End2End eCommerce® solution includes interactive marketing services, robust
eCommerce technology, global fulfillment and logistics, high-touch customer
care, financial services, and order management. PFSweb’s eCommerce solutions
provide international reach and expertise in both direct-to-consumer and
business-to-business initiatives, supporting organizations across multiple
industries including Procter & Gamble, LEGO, Carter’s, Lucky Brand Jeans, kate
spade new york, Juicy Couture, AAFES, Riverbed, Ricoh, Hawker Beechcraft Corp,
Roots Canada Ltd. and Xerox. PFSweb is headquartered in Allen, TX with
additional locations in Tennessee, Mississippi, Canada, Belgium, and the

To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the company’s
website at

The matters discussed herein consist of forward-looking information under the
Private Securities Litigation Reform Act of 1995 and is subject to and
involves risks and uncertainties, which could cause actual results to differ
materially from the forward-looking information. PFSweb's Annual Report on
Form 10-K for the year ended December 31, 2011 and Quarterly Report on Form
10-Q for the three and nine months ended September 30, 2012 identify certain
factors that could cause actual results to differ materially from those
projected in any forward looking statements made and investors are advised to
review the Annual and Quarterly Reports and the Risk Factors described
therein. PFSweb undertakes no obligation to update publicly any
forward-looking statement for any reason, even if new information becomes
available or other events occur in the future. There may be additional risks
that we do not currently view as material or that are not presently known.


Mark C. Layton, 972-881-2900
Chief Executive Officer
Thomas J. Madden, 972-881-2900
Chief Financial Officer
Investor Relations
KCSA Strategic Communications
Todd Fromer, 212-896-1215
Garth Russell, 212-896-1250
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