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EANS-DD: adidas AG / Notification concerning transactions by persons performing managerial responsibilities pursuant to section


PR Newswire/euro adhoc/ EANS-DD: adidas AG / Notification concerning transactions by persons performing managerial responsibilities pursuant to section 15a of the WpHG Notification concerning transactions by persons discharging managerial responsibilities pursuant to section 15a of the WpHG, transmitted by euro adhoc with the aim of a Europe-wide distribution. The issuer is responsible for the content of this announcement.

Details of the person subject to the disclosure requirement: --------------------------------------------------------------------------------

Person, triggering the disclosure: ----------------------------- Name: Christian Tourres


                    (natural person)

Reason for the disclosure requirement:
------------------------------
Reason:             Person performing managerial responsibilities
Position:           Member of an administrative or supervisory body


Details of the transaction:
--------------------------------------------------------------------------------

Transaction:
------------
Description of financial instrument:  adidas AG shares
ISIN:                DE000A1EWWW0
Type of transaction: sales
Date:                30.11.2012
Currency:            Euro
Price:               68.25482
No of items:         100000
Total amount traded: 6,825,481.70000
Place:               Frankfurt/Main
Explanation:          


Further inquiry note:
-----------------


Issuer subject to the publication requirement:
--------------------------------------------------------------------------------

issuer:      adidas AG
             Adi-Dassler-Str.  1

D-91074 Herzogenaurach phone: +49 (0)9132 84-0 FAX: +49 (0)9132 84-2241 mail: investor.relations@adidas-Group.com WWW: http://www.adidas-Group.de sector: Recreational & Sports goods ISIN: DE000A1EWWW0 indexes: DAX, CDAX, HDAX, Prime All Share stockmarkets: free trade: Hannover, Berlin, München, Hamburg, Düsseldorf,

Stuttgart, regulated dealing/prime standard: Frankfurt language: English

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-0- Dec/04/2012 09:01 GMT

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