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Frost & Sullivan Presents Siemens Infrastructure and Cities Sector with the Unique 2012 Global Frost & Sullivan Company of the



 Frost & Sullivan Presents Siemens Infrastructure and Cities Sector with the
 Unique 2012 Global Frost & Sullivan Company of the Year Award for Leveraging
                           on 'City as a Customer'

  PR Newswire

  LONDON, Dec. 4, 2012

- Siemens is among the first to take cognizance of the tremendous
opportunities cities offer as customers

LONDON, Dec. 4, 2012 /PRNewswire/ -- Frost & Sullivan is proud to present the
2012 Global Award for Company of the Year in the 'City as a Customer' market
to Siemens Infrastructure and Cities Sector. This prestigious award recognizes
a company's best practices in identifying global Mega Trends and their
implications, and subsequently pioneering products and services to take a
competitive lead in servicing this new client base and its unmet needs.

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The Visionary Innovation Research group of Frost & Sullivan conducts
cutting-edge visionary research by tracking the most important global Mega
Trends, potential scenarios of specific trends in 2020 and beyond, and the
macro to micro implications of these trends.

The Visionary Innovation Research teams have conducted extensive work on
urbanization, smart as well as sustainable cities, and have identified "City
as a Customer" as a New Mega Trend that will force companies to re-organize
their organization structure and strategy and create new white space market
opportunities. This award category is to recognize best practices of those
companies who have rightly identified "this trend and its implications and
have accordingly pioneered products and services to take a competitive lead in
servicing their existing and new client base with their unmet needs.

Cities in the future would have transformed from being a mere hub of economic
activity and growth to being full-fledged customers, demanding highly
customized, unique and innovative city concepts and infrastructure solutions.
With 60 percent of population in urban areas, 35 Mega Cities, 21 Mega Regions,
and 21 Mega Corridors by 2025 globally, Frost & Sullivan expects companies to
be in a serious scramble to capitalize on the opportunities offered by
burgeoning populace and global city infrastructure spending.

Visionary companies will try to meet that demand either by revamping their
divisions or by partnering with companies that boast of "city infrastructure"
capabilities. Frost & Sullivan's recent research shows that Siemens is one
company that is setting a precedent to win the urban race for city
opportunities.

The company has adopted a simple yet effective strategy. Already an integrated
technology company with business areas (known as Sectors) in industry, energy
and healthcare, Siemens AG has unveiled a strategic move to create a fourth
Sector called Infrastructure and Cities (IC) to exploit the future city
infrastructure spending and compete with its rivals that sell city
infrastructure solutions in the urban sector.

"Siemens has cleverly combined its existing capabilities and competencies"
explained Frost & Sullivan Program Manager, Visionary Innovation Research
Group, Archana Amarnath. "This strategy has now opened doors to a €2 trillion
market of annual global city infrastructure spending – out of which Siemens
has an addressable market of €300 billion per year."

The "Infrastructure & Cities" sector provides innovative and customized city
concepts for mayors and urban planners spanning right from integrated mobility
solutions and city research to consultative selling cooperation with cities.

"With its new IC division, Siemens offers one of the most competent and
comprehensive portfolios for urban infrastructure solutions," noted Ms.
Amarnath. "By bundling its competencies related to city business and creating
a targeted approach, the company now has a distinct competitive advantage over
its rivals in the urban space. It has leveraged on a combination of its
success factors – a global network of city account managers, the ability to
replicate successful city solutions and the capability of delivering both
unbundled and packaged city solutions by integrating one or all of the
competencies of its different business areas."

The newly installed City Account Manager (CiAM) program forges relationships
with mayors and urban planners and offers customized solutions depending on
the need and requirement of each city. Additionally, City Centers of
Competence focuses on improving urban planning competencies for technologies,
different ways of bundling technical know-how and partnering with institutions
such as NGOs, think tanks and universities.

Given its current and future capabilities in the city infrastructure space,
Siemens Infrastructure & Cities is undoubtedly a proven contender and a worthy
winner of the 2012 Global Company of the Year Award for leveraging on "City as
a Customer."

Frost & Sullivan's Best Practices Awards recognize companies in a variety of
regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis, and extensive secondary research in order to identify best practices
in the industry.

The Siemens Infrastructure & Cities Sector (Munich, Germany), with
approximately 87,000 employees, offers sustainable technologies for
metropolitan areas and their infrastructures. Its offerings include integrated
mobility solutions, building and security technology, power distribution,
smart grid applications, and low- and medium-voltage products. The Sector
comprises the Divisions Rail Systems, Mobility and Logistics, Low and Medium
Voltage, Smart Grid, and Building Technologies. For more information, visit
http://www.siemens.com/infrastructure-cities .

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with
clients to leverage visionary innovation that addresses the global challenges
and related growth opportunities that will make or break today's market
participants.

Our "Growth Partnership" supports clients by addressing these opportunities
and incorporating two key elements driving visionary innovation: The
Integrated Value Proposition and The Partnership Infrastructure.

  * The Integrated Value Proposition provides support to our clients
    throughout all phases of their journey to visionary innovation, including:
    research, analysis, strategy, vision, innovation and implementation.
  * The Partnership Infrastructure is entirely unique as it constructs the
    foundation upon which visionary innovation becomes possible. This includes
    our 360 degree research, comprehensive industry coverage, career best
    practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the
global 1000, emerging businesses, the public sector and the investment
community. Is your organization prepared for the next profound wave of
industry convergence, disruptive technologies, increasing competitive
intensity, Mega Trends, breakthrough best practices, changing customer
dynamics and emerging economies?

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Contact:

Mireya EspinozaP: +1-210. 247.3870F: +1-210.348.1003E:
mireya.espinoza@frost.com

Website: http://www.frost.com
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