Alacrita Launches 2012 Charity Auction of One-to-One Lunches with Senior Executives from the Pharmaceutical Industry

   Alacrita Launches 2012 Charity Auction of One-to-One Lunches with Senior
                 Executives from the Pharmaceutical Industry

  PR Newswire

  CAMBRIDGE, Massachusetts and LONDON, December 4, 2012

CAMBRIDGE, Massachusetts and LONDON, December 4, 2012 /PRNewswire/ --

          Life Sciences Seasonal Appeal to Raise Funds for WaterAid

Alacrita , the transatlantic firm which is changing the face of life science
consulting , is delighted to launch its 2012 Life Sciences Seasonal Appeal.
Alacrita is offering the unique opportunity for individuals from the life
sciences industry to bid for a two-hour, one-to-one lunch with senior
executives from the pharmaceutical industry.

The Appeal aims to raise money for WaterAid ( ), an
international non-profit organization that transforms the lives of people in
the world's poorest countries by improving access to safe water and
sanitation. Bidding is open from Monday 3 ^rd December and closes on Thursday
13 ^th December and details are available on the Alacrita website .

Senior figures from the pharmaceutical industry who have kindly donated their
time to the appeal include:

  *Heather Bell , Head of Corporate Strategy and Shaun Grady , Head of
    Business Development at AstraZeneca
  *Moncef Slaoui , Chairman, Research & Development at GlaxoSmithKline
  *Douglas Giordano , Senior Vice President, Worldwide Business Development
    at Pfizer
  *Susan Silbermann, President and General Manager, Vaccines, Specialty Care
    Business Unit and Polly Murphy Vice President, Specialty Care Business
    Unit Business Development at Pfizer
  *Graham Brazier , Vice President, Business Development, Strategic
    Transactions Group at Bristol-Myers Squibb
  *Pamela Demain , Executive Director, Corporate Licensing at Merck
  *Susan Jane Herbert , Executive Vice President and Head of Global Business
    Development and Strategy and Annalisa Jenkins , Executive Vice President
    and Head of Global Drug Development & Medical and Belen Garijo , Executive
    Vice President and Chief Operating Officer at Merck Serono

Bidding on the Alacrita auctions will be open until 13 ^th December, 5pm
EST/10pm GMT.

Rob Johnson, Partner at Alacrita, said: "We are thrilled to launch this year's
seasonal appeal to raise funds for WaterAid. 783 million people, or one in ten
of the world's population, live without access to safe water and last year
WaterAid reached 1.6 million people with water and 1.9 million people with
sanitation in 27 countries. This extremely worthwhile charity has made a
significant positive impact on the lives of many people around the world and
we are delighted to support its tremendous work. We are also hugely
appreciative to the influential industry figures who are donating their time
to the appeal. The auction provides the opportunity to spend a couple of hours
over lunch building relationships with key pharma decision makers, gaining
valuable insights into what science excites them."

David Winder, CEO of  WaterAid ,  America,  added: "We are delighted that
Alacrita has chosen to donate the proceeds of their charity auction to
WaterAid. Every day, 2,000 children die from water-related diseases that
could easily be prevented. The funds raised will help us reach more of the
world's poorest people with safe, clean water and sanitation. These vital
basic services are essential for saving lives, improving health and reducing
poverty in the world's poorest countries."

Notes to Editors

About Alacrita

Alacrita is a rapidly growing management consulting firm providing
expertise-based services to the pharmaceutical, biotechnology and life science
sectors. The firm has an unrivalled network of experts who operate across the
spectrum of life sciences. They combine extensive international industry
experience (strategic, technical and commercial), broad functional
capabilities and a track record of success across the industry.

Since inception, Alacrita has completed successful consulting projects for big
pharma, biotech companies, life science investors and government bodies.

About WaterAid

WaterAid transforms lives by improving access to safe water, hygiene, and
sanitation in the world's poorest communities. WaterAid works with partners
and influences decision-makers to maximize its impact. Founded in 1981,
WaterAid operates throughout Africa, Asia, the Pacific region and Central
America and has helped 17.5 million people gain access to safe water through
low-cost, sustainable projects that are locally managed and maintained.
WaterAid works with individuals and their families, paying special attention
to the most vulnerable people, to help them set up, operate, manage and
maintain their own projects. .

For further information, please contact: Rob Johnson or Anthony Walker at
Alacrita +1-781-249-3324 or +44-771-3402-771

Annie Bonner at WaterAid. +1-212-683-0430

Contact: or ;
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