Connection Cloud Hires Enterprise Software Veteran as CEO to Guide Accelerated Growth in Worldwide Cloud Data Access Market

  Connection Cloud Hires Enterprise Software Veteran as CEO to Guide
  Accelerated Growth in Worldwide Cloud Data Access Market

New CEO Ajay Singh Will Lead SaaS Data Access Company to Capitalize on Growing
User Base and Market Momentum

Business Wire

MENLO PARK, Calif. -- December 04, 2012

Elastic Intelligence, developer of The Connection Cloud, a revolutionary PaaS
(Platform-as-a-Service) technology enabling real-time access to SaaS data in
the cloud, announced today that Ajay Singh has joined the company as CEO. A
software industry veteran with more than 25 years experience driving
accelerated growth companies, Singh will lead Connection Cloud at a time when
its technology is experiencing rapid acceptance in the enterprise market.

Ajay Singh, CEO Connection Cloud (Photo: Business Wire)

Ajay Singh, CEO Connection Cloud (Photo: Business Wire)

Singh is a highly regarded Silicon Valley leader with a proven track record of
taking both established and emerging software companies to accelerated levels
of growth. He will drive company initiatives to further penetrate the global
market and to develop new channel opportunities for the technology which
launched in June, 2012.

In leading company business strategy, Singh will work closely with Roger
Sippl, Connection Cloud founder and lead architect. Sippl will continue as
Chief Technology Officer and take the post of Executive Chairman as well.

“Elastic Intelligence is at a point in its growth path where we need an ace to
take us to the next level and capitalize on the growing market acceptance we
have quickly achieved. We believe Ajay Singh is the right person to enable us
to take full advantage of the unique opportunity we have before us in the
enterprise market,” said Sippl.

“In just a short time, the Connection Cloud has become a key enabler of
business intelligence solutions as companies recognize it to be the missing
link to accessing SaaS data in real time,” said Singh. “I am excited about the
virtually unlimited possibilities that the Connection Cloud’s connection
service has in solving an enormous problem for enterprises, that of accessing
data in the cloud. Current cloud data access or integration solutions are not
in real time and involve the time and money drain of custom development or
extensive data warehousing. Clearly, on time to value, price point and real
time performance, the Connection Cloud is the best solution in the market

Market Momentum

Elastic Intelligence, in a short while, has moved to the forefront of
entrepreneurial companies delivering innovative solutions to accessing data in
the cloud. Among its achievements over the past year are:

  *Securing key partner agreements with companies such as Sererra, a
    technology and management consulting firm that is partnered with NetSuite,
    Salesforce, Intacct, SugarCRM and SAP, among others.

  *Developing a host of connectors to enable users to leverage SaaS data from
    where it resides, in the cloud, saving enterprises significant development
    and IT expense.
  *Tracking the exponential growth of the Connection Cloud user base as its
    marketing channel expands and more users are signing up on a weekly basis.

Ajay Singh Biographical Information

Ajay Singh is a software and services industry veteran with over 25 years
experience both building and leading high growth technology companies through
successful exits, as well as managing more mature software businesses. Ajay
was previously Vice President and General Manager of BMC Software’s Service
Assurance business where he turned around a declining multi-hundred million
dollar software business. As Vice President Application Management, Ajay drove
several acquisitions and played a key role in helping differentiate BMC's
Cloud and DevOps offerings.

Prior to BMC Software, Ajay was Founder/CEO of ProactiveNet an Application
Performance Management company that he successfully grew and sold to BMC
software in 2007. Prior to founding ProactiveNet, Ajay was General Manager of
Sun Microsystem’s $100M+ Asia-Pac Latin America services business that he grew
in excess of 30%. Ajay also lead worldwide marketing for SunService and was
instrumental in using services to position Sun for success with Enterprise
customers. Prior to Sun, Ajay was an Engagement Manager in the technology and
strategy practice at Booz, Allen and Hamilton.

Ajay holds an MBA from Stanford University, a MS in Computer Engineering from
Carnegie-Mellon University, and a Bachelor of Electrical Engineering from the
Indian Institute of Technology, Kanpur.

About The Connection Cloud

The Connection Cloud, developed and marketed by Elastic Intelligence, is the
first and only real-time SQL-based Platform-as-a-Service for instantly
connecting to SaaS data for reporting, business intelligence (BI) and
application development. Using Connection Cloud, business users and
application developers can instantly access their data from where it resides,
eliminating the need for a data warehousing, or additional IT support. The
company was incorporated in 2008 and is based in Menlo Park, California. For
more information, visit

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for Elastic Intelligence
Jean Sexton, 1 530-432-1820
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