Shoutlet Names Former Coremetrics CEO Joe Davis to Board of

Shoutlet Names Former Coremetrics CEO Joe Davis to Board of Directors 
MADISON, WI -- (Marketwire) -- 12/04/12 --  Shoutlet, the leading
independent cloud-based social marketing platform, today announced
the addition of Revel Touch CEO Joe Davis to its Board of Directors.
Previously Mr. Davis was the CEO of Coremetrics, a leader in web
analytics and marketing optimization which was acquired by IBM. A
technology veteran, Mr. Davis brings a wealth of knowledge to
Shoutlet derived from an extensive career leading software companies
aimed at digital marketers. His addition to the company's Board of
Directors will help the software developer maintain and extend its
market visibility, momentum, and innovation in the social management
"Joe's knowledge of both improving consumer relationships and the
development and deployment of useful web analytics tools through
marketing channels brings incredible insight to Shoutlet's vision and
strategy," said Jason Weaver, CEO of Shoutlet. "We're convinced
understanding the data behind customer relationships is a key part of
executing successful social campaigns, so Joe's vast analytics
experience will benefit our customers greatly." 
Mr. Davis' extensive background in SaaS solutions and a proven track
record growing technology companies provides a unique perspective to
Shoutlet's business that will prove incredibly beneficial as the
company continues its momentum as the leading independent social
marketing software provider.  
"Shoutlet's great understanding of social marketing and its emphasis
on improving the relationship between brands and consumers is a very
powerful combination," said Joe Davis. "I'm excited to be able to
leverage my experience for a company that is so heavily impacting the
way brands grow using social technology." 
Prior to his position as CEO and President of Coremetrics, Mr. Davis
was SVP & General Manager, CRM at Peoplesoft, and President eBusiness
at Nortel Networks. 
About Shoutlet
 Shoutlet is a leading cloud-based enterprise social
marketing platform that enables marketers to publish, engage, and
measure social marketing campaigns and activities on social media
platforms such as Facebook, foursquare, Twitter, and YouTube. Its
industry leading functionality includes a Social CRM for Facebook,
Twitter, and YouTube management; Social Canvas(TM) for Facebook tabs,
HTML5 pages, and custom contest and web app design; Social
Switchboard(TM) for trigger-based campaign publishing; Social
Profiles for data acquisition and interest segmentation; Social
Enterprise for corporate-level control of multiple brands,
franchises, and agents; and Social Analytics for metric tracking and
custom reporting. For more information, please visit 
For media inquiries, contact:
Carol Tong
(510) 304-6139 
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