HonestMail.net Harnesses the Power of Amazon Web Services to Deliver Huge
Savings and Exceptional Performance
New email marketing service boasts prices more than 50% lower than competition
NEW YORK, Dec. 4, 2012
NEW YORK, Dec. 4, 2012 /PRNewswire/ --Darren Spencer, founder and CEO of
HonestMail.net, believes his company is leading a paradigm shift in the way
email marketing service providers do business. Last year, Amazon Web Services
- the industry standard in cloud computing solutions - launched its Simple
Email Service. This new service provides the foundation for a highly scalable
and cost-effective bulk email sending platform. HonestMail.net has built its
platform to take advantage of this infrastructure and delivery service,
passing the savings on to its clients
(https://honestmail.net/index.php/plans-pricing). As a further enticement, the
company is even offering a risk-free, 30-day trial.
The big players in the email marketing domain - MailChimp, Constant Contact
and iContact, among others - have not responded to this changing paradigm for
several reasons. For one thing, many of these companies have made large
investments in their current email server infrastructure. They may simply be
unable to transition to Amazon Web Service's cheaper Simple Email Service. In
fact, the largest of these companies have likely already brought their costs
down to the level of Amazon's service. They're simply choosing to retain the
extra revenue rather than pass the savings along. Another factor driving high
prices is the presence of cash-hungry advertising departments that have grown
dependent on a certain influx of revenue.
HonestMail.net, on the other hand, has adopted a far different operations
model. Spencer launched the business with the intention of keeping it lean and
adaptable to a rapidly changing climate. Rather than running a dedicated
advertising department, HonestMail.net relies on positive word of mouth to
grow its business. It goes without saying that clients can expect a high
degree of care and responsiveness.
"HonestMail.net is uniquely positioned to take advantage of this structural
shift in the email marketing industry," says Spencer. "Previously, the only
hosted email marketing services charging low prices offered only bare bones
functionality. HonestMail.net is the first to offer a full set of features. We
have seen many cases in history that the market leaders in an industry will
keep their prices as high as possible for as long as possible, despite
decreases in the costs of inputs. Lowering their prices would mean a painful
restructuring to operate on a lower cost base. Because we don't have that
top-heavy corporate infrastructure, we can offer the lowest prices anywhere
from day one."
Spencer dismisses the notion that a company can charge whatever it likes for
its product so long as its customers see a high return on investment (ROI).
"Many email marketing service providers assume that as long as the ROI is a
big number, no one will care about the upfront costs. But when you cut the
investment by half, your ROI doubles; that's a much easier proposition than
trying to double your return."
As a privately held company, HonestMail.net need not worry about Wall Street
and shareholders. As Spencer explains, the focus is squarely on delivering a
superior service at an attractive price.
HonestMail.net is the first full-featured email service provider to use Amazon
Web Service's revolutionary email sending infrastructure, a choice that has
resulted in enormously competitive price points. With a staff of industry
veterans, HonestMail.net is pleased to guide new clients into the world of
email marketing. The company is privately held and based in New York City.
CEO and Founder
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