SportStream Integrates Facebook, Bringing Sports Fans Engaging

SportStream Integrates Facebook, Bringing Sports Fans Engaging
Content Around Every Live Game 
Filtering Technology Creates Personalized Experience for Every Fan 
SAN FRANCISCO, CA -- (Marketwire) -- 12/04/12 --  SportStream, the
social sports experience that delivers fans the first true
second-screen for watching their favorite games, today released an
update adding an innovative Facebook integration, bringing fans more
engaging content from friends, teams, athletes and media centered
around live games. 
SportStream's update applies its proprietary filtering technology to
Facebook, creating a personalized and unique experience for every
fan. SportStream's Uberstream now incorporates any game-related
content from users' Facebook News Feeds. With this integration,
SportStream users will now see their friends' status updates or
comments relevant to a particular game or match. Plus, they will
receive the most relevant Facebook posts for any given game or match
from their favorite teams, media and personalities. Users can also
"Like," comment and share the Facebook posts they discover in their
SportStream feeds for any game. 
In addition, by capitalizing on the high quality photo and video
content posted to Facebook, SportStream users will have access to
pictures and highl
ights as teams update their social media page, such
as this collection of in-game photographs put together by the San
Francisco 49ers. 
Over the last several years watching sports has changed dramatically,
shifting from a passive experience to an interactive format enhanced
by additional screens and the rise of social platforms. Forty percent
of tablet or smartphone users access their device daily while
watching TV. And this is doubly true in sports, with about 83 percent
of sports fans checking social media sites while watching the game. 
"Sports fans are increasingly relying on Facebook for team news,
injury reports, special content and interviews. SportStream's new
Facebook experience delivers fans a game time feed providing an
engaging and easy way to interact with their favorite teams," said
Bob Morgan, CEO, SportStream. "The added personalization should also
drive exciting engagement between friends and make trash talking even
Social engagement on sports has recently spiked through the roof: 

--  According to an Adobe study, Facebook brand engagement has risen 896%
    on a year-over-year basis
--  35% of 18-35 year olds regularly using social media to comment,
    tweet/retweet, share or link to online sports content
--  45% of sports fans following teams or athletes on social media

Teams and athletes are catching on, too: 

--  The Los Angeles Lakers have more than 11 million Facebook fans and 2.8
    million Twitter followers
--  The New York Yankees boast 3.5 million Facebook fans and more than
    350,000 Twitter followers
--  The San Francisco 49ers, have 1.5 million Facebook fans and 270,000
    Twitter Followers
--  Kobe Bryant has a staggering 14.4 million Facebook fans

With the rise in social sports content, SportStream continues to help
users to cut through the noise by identifying the best and most
relevant content. SportStream is available in the App Store for
iPhone and iPad. Download at Or
access the web application from Firefox, Chrome and Safari at Future platforms will be made available
About SportStream
 SportStream is the in-game fan experience that
sports fans have been waiting for. It is the first true second-screen
experience for watching sports, with real-time stats, social media
streams, chats and access to relevant content surfaced through social
media. SportStream is backed by Vulcan Capital and based in San
Francisco, California, and is currently available for the iPad,
iPhone and native web app. 
Peter Sadler or Nick Shepard
SportStream (at) launchsquad (dot) com
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