Sears Operation Wish 2012 Launches with Special Commemorative Christmas Ornament at Brentwood Mall

Sears Operation Wish 2012 Launches with Special Commemorative Christmas 
Ornament at Brentwood Mall 
BURNABY, BC, Dec. 4, 2012 /CNW/ - While many soldiers will be home for the 
Holidays this year after spending a number of Christmases deployed on missions 
away from home, Sears Canada wants to remind Canadians that our troops and 
their families still need support. Today Sears launched the 7(th) annual 
Sears Operation Wish and will be selling a limited edition commemorative 
"Support Our Troops" Christmas ornament in support of Canada's million strong 
military community and families. 
These specially designed ornaments go on sale today at all 118 full-line Sears 
stores and selected Hometown Dealer stores across Canada for $7.88 plus tax, 
with all proceeds donated to the Military Families Fund (MFF), administered by 
the Canadian Forces Personnel and Family Support Services (CFPFSS). The fund's 
objective is to quickly respond to unique, unforeseen, and often immediate 
needs of military members and their families. The MFF is largely funded by 
donations from Canadians. In Ottawa today, Sears is announcing a $10,000 
donation to the MFF, to help kick-start the Operation Wish campaign. 
Sears Operation Wish aims to connect Canadian troops and their families with 
the public and provide support for military personnel. The ornament, a large 
red bulb emblazoned with Sears 60(th) Anniversary and the gold signature 
"Support Our Troops" ribbon, will be officially unveiled today at a special 
ceremony at Sears, Brentwood Town Centre at 12:30 pm, at the main floor mall 
Among those at the event is Captain Poulton, recently returned from 
Afghanistan, his wife and 9 year-old son, Family Councillor from the BC 
Military Family Resource Centre, and Lieutenant-Colonel Barrett from 39 
Canadian Brigade. Members of the public will sign a large banner to show 
their support for Canadian troops. Banners will be sent to the Canadian 
mission in Afghanistan, to Canadian Forces Station Alert and to one of the 
naval ships on deployment. 
"We are pleased to support the Military Families Fund which provides ongoing 
assistance to our troops and their families," said Lisa Phelan, Sears Store 
Manager, Brentwood Towne Centre. "Sears Operation Wish has always been about 
bringing military families closer together during the Holiday season. When we 
first launched this initiative in 2006, many of our troops were deployed on 
missions overseas, away from their families during the Holiday season. Now 
many of those soldiers are home, and while the kind of support they and their 
families require may have changed, the need for support is still there." 
"It may seem like a small gesture, butwhen peoplesignthe banner or 
purchasea Christmas ornament it means a great deal to the 1,800 Canadian 
Forces members and their families who live in BC," says Louise Smith, 
Executive Director, Mainland BC Military Family Resource Centre (MFRC). "The 
military in BC has a lower profile than in other parts of Canada and so 
gestures of support from the public are always appreciated." 
The Mainland BC MFRC offers a variety of services to military families. One 
particular focus is assisting families before, during and after a 
deployment. Currently, there are approximately50 BC families who will be 
separated over the holidays due to deployment, and there is a further group of 
families preparing for a deployment in 2013. 
The Military Families Fund helps soldiers and their families with 
rehabilitation, education, financial assistance in the case of injury or death 
of a Canadian Forces member due to service, and urgent and extraordinary 
financial demands where the ability to provide family necessities is at risk. 
It aims to provide some extra help to the military community and families when 
and where they need it and over above the benefits they receive from National 
Defence. It's that little extra that can make all the difference. 
To commemorate the launch of Operation Wish, Sears has designated Tuesday, 
December 4, 2012 Military Family Holiday Shopping Day at all Sears full-line 
stores, Sears Home Stores and Hometown Dealer stores. New this year, the 
special discount is also available online at, with a mobile 
device at, or with an iPad using the new Sears Catalogue App 
featuring the 2012 Wish Book. Military personnel and members of their 
immediate family will get between 15-25% off, depending on the item, on 
December 4. 
Sears Canada is a multi-channel retailer with a network that includes 196 
corporate stores, 269 hometown dealer stores, 12 home services showrooms, over 
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel 
offices and a nationwide home maintenance, repair, and installation network. 
The Company also publishes Canada's most extensive general merchandise 
catalogue and offers shopping online at 
Patricia Robitaille Office: 604-873-0800 Cell: 
SOURCE: Sears Canada Inc. 
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CO: Sears Canada Inc.
ST: British Columbia
NI: RET *  
-0- Dec/04/2012 15:00 GMT
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