Sears Operation Wish 2012 Launches with Special Commemorative Christmas
Ornament at Brentwood Mall
BURNABY, BC, Dec. 4, 2012 /CNW/ - While many soldiers will be home for the
Holidays this year after spending a number of Christmases deployed on missions
away from home, Sears Canada wants to remind Canadians that our troops and
their families still need support. Today Sears launched the 7(th) annual
Sears Operation Wish and will be selling a limited edition commemorative
"Support Our Troops" Christmas ornament in support of Canada's million strong
military community and families.
These specially designed ornaments go on sale today at all 118 full-line Sears
stores and selected Hometown Dealer stores across Canada for $7.88 plus tax,
with all proceeds donated to the Military Families Fund (MFF), administered by
the Canadian Forces Personnel and Family Support Services (CFPFSS). The fund's
objective is to quickly respond to unique, unforeseen, and often immediate
needs of military members and their families. The MFF is largely funded by
donations from Canadians. In Ottawa today, Sears is announcing a $10,000
donation to the MFF, to help kick-start the Operation Wish campaign.
Sears Operation Wish aims to connect Canadian troops and their families with
the public and provide support for military personnel. The ornament, a large
red bulb emblazoned with Sears 60(th) Anniversary and the gold signature
"Support Our Troops" ribbon, will be officially unveiled today at a special
ceremony at Sears, Brentwood Town Centre at 12:30 pm, at the main floor mall
Among those at the event is Captain Poulton, recently returned from
Afghanistan, his wife and 9 year-old son, Family Councillor from the BC
Military Family Resource Centre, and Lieutenant-Colonel Barrett from 39
Canadian Brigade. Members of the public will sign a large banner to show
their support for Canadian troops. Banners will be sent to the Canadian
mission in Afghanistan, to Canadian Forces Station Alert and to one of the
naval ships on deployment.
"We are pleased to support the Military Families Fund which provides ongoing
assistance to our troops and their families," said Lisa Phelan, Sears Store
Manager, Brentwood Towne Centre. "Sears Operation Wish has always been about
bringing military families closer together during the Holiday season. When we
first launched this initiative in 2006, many of our troops were deployed on
missions overseas, away from their families during the Holiday season. Now
many of those soldiers are home, and while the kind of support they and their
families require may have changed, the need for support is still there."
"It may seem like a small gesture, butwhen peoplesignthe banner or
purchasea Christmas ornament it means a great deal to the 1,800 Canadian
Forces members and their families who live in BC," says Louise Smith,
Executive Director, Mainland BC Military Family Resource Centre (MFRC). "The
military in BC has a lower profile than in other parts of Canada and so
gestures of support from the public are always appreciated."
The Mainland BC MFRC offers a variety of services to military families. One
particular focus is assisting families before, during and after a
deployment. Currently, there are approximately50 BC families who will be
separated over the holidays due to deployment, and there is a further group of
families preparing for a deployment in 2013.
The Military Families Fund helps soldiers and their families with
rehabilitation, education, financial assistance in the case of injury or death
of a Canadian Forces member due to service, and urgent and extraordinary
financial demands where the ability to provide family necessities is at risk.
It aims to provide some extra help to the military community and families when
and where they need it and over above the benefits they receive from National
Defence. It's that little extra that can make all the difference.
To commemorate the launch of Operation Wish, Sears has designated Tuesday,
December 4, 2012 Military Family Holiday Shopping Day at all Sears full-line
stores, Sears Home Stores and Hometown Dealer stores. New this year, the
special discount is also available online at www.sears.ca, with a mobile
device at http://m.sears.ca, or with an iPad using the new Sears Catalogue App
featuring the 2012 Wish Book. Military personnel and members of their
immediate family will get between 15-25% off, depending on the item, on
Sears Canada is a multi-channel retailer with a network that includes 196
corporate stores, 269 hometown dealer stores, 12 home services showrooms, over
1,500 catalogue and online merchandise pick-up locations, 102 Sears Travel
offices and a nationwide home maintenance, repair, and installation network.
The Company also publishes Canada's most extensive general merchandise
catalogue and offers shopping online at www.sears.ca.
Patricia Robitaille firstname.lastname@example.org Office: 604-873-0800 Cell:
SOURCE: Sears Canada Inc.
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CO: Sears Canada Inc.
ST: British Columbia
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-0- Dec/04/2012 15:00 GMT
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