Bridgeline Digital Signs Multi-year, Multi-million Dollar Agreement With Large National Franchise for Its iAPPS ds Platform

Bridgeline Digital Signs Multi-year, Multi-million Dollar Agreement With Large
National Franchise for Its iAPPS ds Platform

iAPPS ds to Drive Over 4,300 Franchise Web Sites

BURLINGTON, Mass., Dec. 4, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that it has
signed a multi-year, multi-million dollar agreement with a large national
franchise to license its iAPPS ds platform. This large, nationally known
franchise will power more than 4,300 franchise websites on iAPPS ds.

iAPPS ds deeply integrates web content management, eCommerce, eMarketing, and
web analytics capabilities into one unified platform providing a centralized
digital engagement platform for organizations that need to offer their
franchisees or dealer networks access to a local website that they can
personalize, use to execute local marketing initiatives, measure results with
analytics, and drive ecommerce initiatives. At a corporate level, iAPPS ds
provides superior brand control and enables corporate marketing teams the
ability to make marketing content available to their franchise owner and
dealer websites.

iAPPS ds users have access to premier website features, including the ability
to edit and publish forms, images, embedded video, integrated Google Maps,
social media plug-ins and other content. Additionally, iAPPS ds offers
built-in Search Engine Optimization management that includes metadata
management, auto-301 redirects, and auto-XML sitemap creation.

iAPPS ds is engineered to work with Responsive Design template development,
helping ensure that websites are mobile and tablet optimized right out of the
box while still leveraging only one single database of content. Furthermore,
iAPPS ds is able to offer multiple, customized self-service template
configurations and styles to users, enabling them to personalize their site
beyond just the content, while still adhering to a company's brand standards.

iAPPS ds is a cloud-based, multi-tenant SaaS solution that eliminates the need
for companies to maintain their own infrastructure for the solution. iAPPS ds
customers can rely on Bridgeline's Tier-1, co-location hosting facility
whether they are supporting 100, 1,000 or 10,000 franchisee or dealer
websites.

"This customer required a scalable and reliable web platform to offer its
franchisees capabilities that are core to the iAPPS ds web platform," stated
Thomas Massie, Bridgeline Digital's Chief Executive Officer. "iAPPS ds offers
state-of-the-art functionality to each store to attract new customers and
engage with local markets. At the corporate level, the customer has complete
brand control and the ability to push relevant content to all 4,300 franchises
at any time."

About Bridgeline Digital, Inc

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1,000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.

CONTACT: Kim Brown
         Bridgeline Digital, Inc.
         Director, Corporate Communications
         781.995.0888
         kbrown@blinedigital.com
        
         Genna Price
         Intermark Public Relations
         Account Supervisor
         205.776.2284
         Genna.Price@intermarkgroup.com
 
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