Expedia Shares True Story of St. Jude Children's Research Hospital® Patient
and her Travels to Inspire Hope
Latest Travel Video in Expedia's "Find Yours" Campaign Features
User-Generated-Content to Encourage St. Jude Donations via Facebook, YouTube,
Twitter and SMS
BELLEVUE, Wash., Dec. 4, 2012
BELLEVUE, Wash., Dec. 4, 2012 /PRNewswire/ --As part of its "Find Yours™"
campaign, Expedia.com® today introduced a video titled "Find Your Strength,"
that demonstrates how travel helps one young woman fulfill her promise to her
best friend who lost his battle with cancer. The film follows the journey of
St. Jude Children's Research Hospital® patient Maggie as she prepares to share
her message of strength after coming to terms with her own cancer and
discovers a renewed purpose in life. "Find Your Strength" is the seventh video
in a series of stories that demonstrate that every trip is unique and has the
power to be transformative. Expedia's most recent UGC video, "Find Your
Understanding," has been viewed over two million times on YouTube.
"Find Your Strength" is Maggie's journey. It can be viewed in full at
St. Jude Children's Research Hospital is one of the world's premier centers
for the research and treatment of pediatric cancer and other deadly childhood
diseases. The hospital's mission is to find cures for these kids by combining
pioneering research with exceptional care. Consistent with the vision of
founder Danny Thomas, no child is denied treatment based on race or religion,
and no family ever pays St. Jude for anything, thanks to donations received
through fundraising initiatives and partnerships with organizations like
Expedia is inviting consumers to join the brand in donating to St. Jude
Children's Research Hospital. Methods include:
oExpedia's Facebook Share Campaign: for every Facebook user who shares the
Find Your Strength post from Expedia's Facebook page at
www.facebook.com/expedia, Expedia will donate $5, up to a total of
oConsumers can Retweet to Donate on Expedia's Twitter page; for every
retweet of the campaign hashtag #ExpediaStJude, Expedia will donate $1, up
oVia SMS Donation Matching, consumers can text GIVE to 50333 to donate $10*
to the kids of St. Jude. Expedia will match those donations, up to a total
oFind Yours Donation Matching: Expedia will match every dollar consumers
donate when they visit www.Expedia.com/FindYours, up to a total of
$165,000, bringing the total donation directly from Expedia to $250,000 in
addition to donations from consumers.
Expedia's "Find Yours" campaign is about putting personal relevance and
emotion back into the travel space. The entire campaign, which includes
television commercials, was designed with ad agency 180LA, and features
Expedia.com is the world's leading online travel site, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology
and the widest selection of vacations, flights, hotels, rental cars, resorts,
cruises and in-destination activities, attractions, services and travel apps.
With the Expedia Best Price Guarantee, Expedia.com customers can get the best
rates available online for all types of travel. Whether you want to relax in
Myrtle Beach, ski in Vail or swim in Bora Bora, we know every trip and every
traveler is unique and we want to help you Find Yours™.
Expedia, Expedia.com and the Airplane logo are trademarks or registered
trademarks of Expedia, Inc. in the U.S. and/or other countries. © 2012
Expedia, Inc. All rights reserved. CST # 2029030-50. *Msg & Data rates may
Web site: http://www.expedia.com/
St. Jude Children's Research Hospital
Since opening 50 years ago, St. Jude Children's Research Hospital has changed
the way the world treats childhood cancer and other life-threatening diseases.
No family ever pays St. Jude for anything and, for every child treated here,
thousands more have been saved worldwide through St. Jude discoveries. The
hospital has played a pivotal role in pushing U.S. pediatric cancer survival
rates from 20 to 80 percent overall, and is the first and only National Cancer
Institute-designated Comprehensive Cancer Center devoted solely to children.
It is also a leader in the research and treatment of blood disorders and
infectious diseases in children. St. Jude was founded by the late entertainer
Danny Thomas, who believed that no child should die in the dawn of life. Join
that mission by visiting stjude.org or following us on facebook.com/stjude and
SOURCE Expedia, Inc.
Contact: Sarah Gavin of Expedia.com, +1-425-679-8917, email@example.com; or
Dave McNamee, HL Group (for Expedia), +1-646-274-3635, firstname.lastname@example.org
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