Woodford Reserve® Introduces Bourbon Barrel Aged Cocktail Bitters

      Woodford Reserve® Introduces Bourbon Barrel Aged Cocktail Bitters

Specialty Bourbon Barrel Foods® Product Launched in Spiced Cherry Flavor

PR Newswire

LOUISVILLE, Ky., Dec. 4, 2012

LOUISVILLE, Ky., Dec. 4, 2012 /PRNewswire/ --Woodford Reserve®bourbon and
Bourbon Barrel Foods® have joined together to create a first-of-a-kind product
– Woodford Reserve Spiced Cherry Bitters. The new Woodford Reserve bitters
product enhances cocktails with an infusion of herbal essences, the bitterness
of natural gentian root, the sweetness of cherry and spice notes all enriched
by aging in barrels that previously matured Woodford Reserve bourbon. The
bitters has been crafted to complement the premium flavors of Woodford Reserve
and is intended to spice up both classic and modern bourbon cocktails.

(Photo: http://photos.prnewswire.com/prnh/20121204/CL23639 )

Bitters has played a significant role in the traditional cocktail which by
definition is a combination of a spirit, sugar, water and bitters. Over time,
bitters has become the quintessential ingredient used in cocktails to
complement and bring out the flavor of the drink's base spirit. In this case,
Woodford Reserve and Bourbon Barrel Foods have partnered to create a
one-of-a-kind bitters which when used in a Woodford Reserve cocktail will
highlight the flavors of the bourbon.

"We are excited to partner with Bourbon Barrel Foods once again and to
continue to extend the Woodford Reserve brand with the release of the Spiced
Cherry Bitters which perfectly complements our bourbon's unique flavor
profile," said Chris Morris, Master Distiller for Woodford Reserve. "The use
of the Woodford Reserve Spiced Cherry Bitters in a Woodford Reserve cocktail
will highlight the bourbon's natural fruit and spice notes along with its
smooth vanilla and caramel rich character."

With the resurgent classic cocktail trend, Woodford Reserve and Bourbon Barrel
Foods also wanted to create the one-of-a-kind Spiced Cherry Bitters to
highlight the distinct flavors characteristic to the classic "Manhattan"
cocktail, as well as the premium spirit of Woodford Reserve. Since its launch
in 1996, the Woodford Reserve brand has found itself immersed in the world of
mixed drinks and cocktails through a variety of programs including its
"Manhattan" cocktail bartender competitions to its $1,000 Mint Julep program
during the Kentucky Derby® of which Woodford Reserve is a primary sponsor.

"This collaboration with Woodford Reserve allows us to introduce a unique,
Kentucky-crafted product fitting to both our brands," said Matt Jamie, owner
of Bourbon Barrel Foods. "Natural gentian root, the standard bitter against
which all others are measured, is blended with the flavor of cherries and bold
spice and then enhanced by aging in barrels that previously matured Woodford
Reserve Bourbon."

Woodford Reserve Spiced Cherry Bitters has a suggested retail price of $15 for
a 100ml bottle. The bitters product is available at
www.woodfordreserveshop.com, the newly launched Woodford Reserve Online Store
that features a selection of premium wearables, edibles, glassware and
novelties. It can also be purchased at www.bourbonbarrelfoods.com and at the
Woodford Reserve Distillery.

The Classic Manhattan Cocktail
2 oz Woodford Reserve
1 oz sweet vermouth
2 dashes Woodford Reserve Spiced Cherry Bitters
Stir with ice and strain (served up)
Stir and serve over ice (on the rocks)
Garnish all with an orange twist

Tasting Notes for Woodford Reserve Spiced Cherry Bitters
Aroma – Rich ripe black cherry with clove spice, anise and hints of vanilla,
caramel and oak.
Taste – Spicy and bitter with hints of cherry and bourbon oak.
Finish – Hints of cherry, oak and spice linger on.

About Woodford Reserve
Woodford Reserve is a super-premium Kentucky "small batch" bourbon crafted at
the Woodford Reserve Distillery in Versailles, KY. Woodford Reserve is the
Official Bourbon of the Kentucky Derby and its distillery is the oldest
bourbon distillery in America. Woodford Reserve is a product of the
Brown-Forman Corporation (NYSE: BF-B), a producer and marketer of fine quality
beverage alcohol brands such as Jack Daniel's, Southern Comfort, Finlandia,
Korbel, Tequila Herradura, Sonoma-Cutrer, Chambord, and Tuaca. Please enjoy
your bourbon responsibly. For more information on Woodford Reserve, visit

About Bourbon Barrel Foods
Bourbon Barrel Foods is a producer of gourmet food products that reflect the
rich history and heritage of Kentucky's bourbon country. They produce the
only small batch artisan soy sauce in America, Bluegrass Soy Sauce, as well as
other products that are enhanced with re-purposed Woodford Reserve bourbon
barrel; bourbon smoked spices and sugar, flavored sugars, barrel aged
Worcestershire Sauce, and pure Kentucky sweet sorghum. Their products have
been featured in the New York Times, Food and Wine, Southern Living and Garden
and Gun and on the shows "How it's Made" (Discovery), "America's Heartland"
(PBS), and "Good Morning America." Select Bourbon Barrel Foods products are
sold across the United States at Williams-Sonoma®, Whole Foods®, Dean &
Deluca® and other fine retailers. For more information visit

©2012 Woodford Reserve Kentucky Straight Bourbon Whiskey, 45.2% Alc. by Vol.,
The Woodford Reserve Distillery, Versailles, KY.

SOURCE Woodford Reserve

Website: http://www.woodfordreserve.com
Contact: Brittany Gilbert, Brown-Forman, +1-502-774-6949,
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