Two Digital Creative Experts Enhance Chicago's Social@Ogilvy Practice

    Two Digital Creative Experts Enhance Chicago's Social@Ogilvy Practice

Ogilvy & Mather's Integrated Social Media Offering Adds Senior Leaders Lori
Dicker and Liz Taylor to Focus on Creativity and Digital Innovation

PR Newswire

CHICAGO, Dec. 4, 2012

CHICAGO, Dec. 4, 2012 /PRNewswire/ --Social@Ogilvy, an Ogilvy & Mather
practice connecting the agency's social media experts globally to deliver
solutions across all areas of business, today announced the appointment of two
senior leaders to its Chicago operations. Lori Dicker joins Social@Ogilvy as
executive vice president/group director and Liz Taylor joins the firm as
senior vice president/executive creative director.

Reporting to Ogilvy PR/Chicago's Office Head Nathan Friedman, Dicker and
Taylor will lead the practice's account and creative development,
respectively, in the Midwest to deliver 360-degree integrated social campaigns
for clients and pursue new business opportunities.

"Social@Ogilvy develops creative and effective social programming that engages
consumers at multiple touch points and drives them down the important path
toward sales," said Friedman. "These two industry leaders have unique skills
sets that further enable our success and differentiate our offering to current
and future clients in Chicago and across the region."

A seasoned expert in digital and social strategy, entertainment marketing,
digital publicity, media & advertising, digital distribution and practice
development, Lori Dicker brings over 10 years experience in developing social
media programs for some of the entertainment industry's largest and most
well-known brands. Most recently, she worked at Moxie/ZenithOptimedia in Los
Angeles where she was the SVP of Digital Media Innovation focused on
entertainment and consumer goods. In this role she oversaw West Coast social
marketing, division media strategy, innovation and media buying for multiple
20^th Century Fox divisions including filmed entertainment, Fox Searchlight,
Fox Consumer Products and Fox Home Entertainment.

Prior to Moxie/ZenithOptimedia, Dicker founded her own social media marketing
agency, KARMA Media Labs, where she built brand awareness through social media
marketing and digital word of mouth programs. KARMA led digital engagement
programs for entertainment companies, brands and individuals including ATARI,
LA Film Festival, CBS Films, WB Television and Skagen Denmark. She has also
previously held leadership roles in social media strategy for Fanscape, The
Walt Disney Company, Organic and Union Bank of California, among others.

Dicker is a member of the Social Media Ad Council (SMAC), Word of Mouth
Marketing Association (WOMMA) and Academy of Television Arts and Sciences
(ATAS). She received a BA from the University of Wisconsin-Madison.

"I've long admired Ogilvy's integrated approach to social innovation," said
Dicker. "I am very excited to work with such a high caliber of clients and
talented people in Chicago and around the globe."

Liz Taylor takes on the role of SVP, executive creative director, a new
position that will drive digital and creative program development for current
and future clients across the Midwest compass. Taylor has recently worked
with agencies such as Ogilvy & Mather, R/GA and Razorfish to develop and
execute strategic digital programming for national and global consumer brands.

Prior to that, she held several senior-level creative leadership roles at
TribalDDB and Element 79, working on a portfolio of consumer clients and
business development initiatives. Taylor's deep consumer expertise spans many
functional areas and brands, including Pepsi, Wrigley, Gatorade, State Farm,
Jones Apparel, Altoids and Budweiser. Her work has won numerous industry
awards including recognition at Cannes, One Show, Communication Arts, Clio,
Effie, AICP, New York Festival and London International. Taylor graduated from
the University of Wisconsin-Madison and the Portfolio Center in Atlanta.

"It's not every day that you get the opportunity to work at an agency with
integrated offerings all under one roof (on the same floor no less), a
president that puts a premium on great creative and a culture that is both
welcoming and genuinely fun. The Chicago office has enjoyed incredible new
business success over the past year. I am thrilled to join such a smart,
talented group of people," says Taylor.

Social@Ogilvy is the largest social media marketing communications network in
the world.Named 2011Global Digital/Social Consultancy of the Year byThe
Holmes Report, the practice leverages social media expertise across all Ogilvy
& Mather disciplines, offering an extensive list of services within the
foundational business solutions – Listening and Analytics; Social Business
Solutions; Social Media Marketing and Communications; Social Shopping; Social
CRM; Social Care; and Conversation Impact. For more information,
visitsocial.ogilvy.comand connect with us,,

About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary
communications leader operating in more than 85 officesacrosssix continents.
In 2012, Ogilvywas namedCannes Lions Network of the Year andMost Effective
Agency Network by the Effie Global Effectiveness Index, named Public Affairs
Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the
Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed
Cream, Creme de la Creme) for the fifth time in six years. Ogilvy PR
integrates deeply with all Ogilvy & Mather disciplines (advertising, direct
marketing, activation, promotional, digital and entertainment)through the
proprietary Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and communications
with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), and one of the largest marketing communications companies in
the world. For more information, visit our website atwww.ogilvypr.comor
follow us on Twitter at @ogilvypr.

SOURCE Social@Ogilvy

Contact: Stephanie Manas, +1-212-884-4088,
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