Photo Release -- Mail Online Names Executive Team to Spearhead U.S. Commercial
NEW YORK, Dec. 4, 2012 (GLOBE NEWSWIRE) -- Mail Online, the world's largest
global newspaper website, today announced the appointment of two experienced
U.S. digital executives to run ad sales and marketing, signaling an emerging
strategy to monetize its strong audience growth in North America. Rich Sutton
will oversee advertising as Chief Revenue Officer and Sean O'Neal will head
marketing as Global Chief Marketing Officer.
Rich Sutton headshot
Photos accompanying this release are available at
UK-based Mail Online has traffic of well over 100 million monthly unique
browsers globally. It is also one of the largest news and entertainment
properties in the U.S. with 18.8 million monthly unique visitors and 2.1
million daily visits.
Both new appointments, based in New York, will report to Mail Online Publisher
Martin Clarke who says: "Over the past few years we have had great success in
building a substantial audience in the U.S. and are now America's third
biggest online newspaper behind the NYTimes.com and WashingtonPost.com,
according to comScore. Sean and Rich, both accomplished digital executives in
the U.S., position us well to capitalize on our huge traffic growth in the
"When I started running ad sales at Warner Bros. in 1996, it was just a few
weeks after Yahoo had run their first online ad. I am looking forward to
bringing 17 years of experience in the digital space to Mail Online," says Mr.
"Mail Online traffic is growing by 5% a month, as well as enjoying huge mobile
and video growth. I am excited to begin the journey of marketing its highly
attractive audience to the advertising community and introducing the site to
new consumers," adds Mr.O'Neal.
Mr. O'Neal most recently served as President of Vizu Corporation, the online
ad research company recently sold to Nielsen.Previously, he was a member of
the founding team at Datran Media, and before that, held executive positions
at Sony Online Entertainment and CD-Now.Mr. O'Neal is also an adviser to a
number of digital media and technology companies and is frequent editorial
contributor and speaker on marketing, entertainment, and media.
Mr. Sutton comes to Mail Online from CBS Interactive Music Group where he was
Global Head of Sales. Before that, Mr. Sutton was SVP/Consumer Markets for
WebMD.He spent nearly 13 years with Warner Bros. and Time Warner where he
lead the start up of Warner Bros. Online.Mr. Sutton's work with brands has
been recognized by Ad Age, Forbes, AAAA, AdWeek and other industry
publications.He's a published author (Best Practices in Branded
Entertainment) and the recipient of numerous online and marketing awards.
Mail Online (http://www.dailymail.co.uk/ushome/index.html) is a division of
UK-based DMGT, an international portfolio of digital, information, media and
events businesses, which employs over 12,000 people and is listed on the
London Stock Exchange (LSE:DMGT.L).In the U.S., Mail Online boasts more daily
unique visits than any other newspaper web site and is known for its unique
blend of entertainment/celebrity buzz, pop culture news, female lifestyle
editorial, and phenomenal images.Mail Online delivers a highly desirable
audience to advertisers in the U.S. Its visitors are 20% more likely to live
in households with income over $100,000/year and the overall property has a
median Household Income of over $74,000/year.In candid video interviews, U.S.
visitors call the site "addictive, revealing, funny, honest, and probing."
The Mail Online Company Logo is available at
CONTACT: George H. Simpson
Mail Online Company Logo
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