Cars.com Achieves 200% Return on Investment in Less Than 12 Months With
Operational Intelligence from Splunk Enterprise Supports Online Car Shopping
Leader in Optimizing Value Delivered to Advertisers and Enhancing the Customer
SAN FRANCISCO -- December 04, 2012
Splunk Inc. (NASDAQ: SPLK), the leading software platform for real-time
operational intelligence, today announced that Cars.com achieved a return on
investment of 200 percent in less than 12 months by collecting, monitoring and
analyzing its machine data using Splunk^® Enterprise.
Cars.com is an award-winning online destination for car shoppers visited by
approximately 12 million unique visitors each month. It brings together a wide
range of information, including expert vehicle reviews, shopping tips and
ownership resources from its dedicated team of automotive editors, as well as
consumer-generated content and dealer inventory to help car buyers decide what
car to buy, where to buy it and how much to pay.
The Cars.com application management team uses Splunk Enterprise to automate
data collection and for monitoring and analytics across the organization. In
addition, real-time dashboards, driven by the Splunk App for Web Intelligence,
increase visibility into site traffic and usage patterns at Cars.com. Cars.com
took less than one day to fully deploy Splunk software. Within a few months,
Cars.com was indexing more than 750 million website search queries a month in
Splunk Enterprise to enable web intelligence across 13 application groups
supporting both technical and business-driven analysis and decision-making.
“Splunk has proven to be invaluable for our business and IT users,” said Jon
Abend, technical operations manager, Cars.com. “It not only has helped us
protect and optimize revenue, it also enabled us to uncover significant
infrastructure cost savings that can be invested in other areas of the
business to deliver a better customer experience on the Cars.com site.”
“With an average of 12 million unique visitors each month, Cars.com generates
an enormous amount of machine data,” said Vishal Rao, vice president of
Americas, Splunk. “By making this data available for analysis across the
organization, Cars.com now has real-time operational intelligence that
delivers a significant impact to the company’s bottom line. We’re excited to
work with Cars.com and look forward to supporting the company’s continued
For more information about the extraordinary return on investment at Cars.com,
read the ROI Story on Splunk.com.
Cars.comis an award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate opinions on
what to buy, where to buy and how much to pay for a car.Cars.comoffers
thousands of new and used vehicle listings, consumer reviews, side-by-side
comparison tools, photo galleries, videos, unbiased editorial content and many
other tools.Cars.comput millions of car buyers in control of their shopping
process with the information they need to make confident buying decisions.
Launched in June 1998,Cars.comis a division ofClassified Ventures
LLC,which is owned by leading media companies, including A.H. Belo (NYSE:
AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI),
Tribune Company and The Washington Post Company (NYSE: WPO).
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk^®
software collects, indexes and harnesses the machine-generated big data coming
from the websites, applications, servers, networks and mobile devices that
power business. Splunk software enables organizations to monitor, search,
analyze, visualize and act on massive streams of real-time and historical
machine data. More than 4,800 enterprises, universities, government agencies
and service providers in over 80 countries use Splunk Enterprise to gain
Operational Intelligence that deepens business and customer understanding,
improves service and uptime, reduces cost and mitigates cyber-security risk.
Splunk Storm, a cloud-based subscription service, is used by organizations
developing applications in the cloud.
To learn more, please visit www.splunk.com/company.
Splunk and the engine for machine data are registered trademarks or trademarks
of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States
and/or other jurisdictions. All other brand names, product names or trademarks
belong to their respective holders. © 2012 Splunk Inc. All rights reserved.
Tom Stilwell, 415-852-5561
Ken Tinsley, 415-848-8476 (Investor)
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