Synacor and Zynga Partner to Make In-Game Currency and Access to Popular Zynga Games Available for Consumers With Premium Pay-TV

Synacor and Zynga Partner to Make In-Game Currency and Access to Popular Zynga
Games Available for Consumers With Premium Pay-TV and Internet Subscriptions

Partnership Enables Pay-TV and High Speed Internet Providers to Package
In-Game Currency With Triple Play or Internet Offerings

BUFFALO, N.Y. and SAN FRANCISCO, Dec. 4, 2012 (GLOBE NEWSWIRE) -- Synacor,
Inc. (Nasdaq:SYNC), leading provider of next-gen startpages, TV Everywhere
solutions and cloud-based Identity Management ("IDM") services across multiple
devices for cable, satellite, telecom and consumer electronics companies,
today announced a partnership with Zynga (Nasdaq:ZNGA), the world's leading
provider of social game services, to make Zynga game currency available to
pay-TV and high-speed Internet providers as part of their consumer bundles.
The partnership will enable them to expand their video, telephony, and
high-speed Internet subscription offerings to include access to Zynga games
from their online start pages. 

Synacor will enable MVPDs to deliver a wide range of online products and
services, in addition to TV Everywhere, to their pay-TV subscribers. Through
its first-ever partnership with Zynga, pay-TV subscribers of participating
MVPDs will be able to receive in-game currency each month as a part of their
subscription that can be redeemed in their favorite Zynga games including
Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble
Safari and Ruby Blast among others.

"TV Everywhere is raising awareness of the value of authentication. It
facilitates an evolving definition of the breadth of offerings MVPDs are
capable of delivering to their consumers. Games are an important extension,
and Zynga's leadership in social games makes it an ideal partner. Synacor is
delighted to be working with Zynga, and this partnership will build upon an
ecosystem that continues to expand the definition of the bundle for our
customers," said Ron Frankel, Synacor CEO. "Partnerships such as these, where
pay-TV subscribers get even more benefits and entertainment from their
subscriptions, are redefining the bundle, and we are confident the foremost
programmers and content providers will see value in this subscriber-friendly
approach."

Players will be able to use in-game credits to enhance their game play and
unlock additional options such as Power-Ups, energy and decorative items in
their favorite Zynga games across multiple platforms including Facebook,
Zynga.com, and Google+.

"Zynga is always looking for innovative opportunities to deliver the best
value in entertainment for its new and existing players," said Barry Cottle,
Chief Revenue Officer for Zynga. "Our partnership with Synacor will enable us
to offer additional value to premium pay-TV subscribers with in-game currency
while providing easy navigation to their favorite Zynga games directly from
their PC home screens."

For more information on Synacor's TV Everywhere solutions and Value Added
Services, please visit synacor.com or email tellmemore@synacor.com.

About Synacor

Synacor's white-label platform enables cable, satellite, telecom and consumer
electronics companies to deliver TV Everywhere, digital entertainment,
cloud-based services and apps to their end-consumers across multiple devices,
strengthening those relationships while monetizing the engagement. Synacor
(Nasdaq:SYNC), is headquartered in Buffalo, NY. For more information, visit
synacor.com.
Integrate. Authenticate. Engage.

The Synacor logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11609

About Zynga

Zynga Inc. is the world's leading provider of social game services with 311
million monthly active users playing its games, which include Zynga Poker,
Words With Friends, Scramble With Friends, Gems With Friends, Draw Something,
FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast. Zynga's games
are available on a number of global platforms, including Facebook, Zynga.com,
Google+, Tencent, Apple iOS, and Google Play. Zynga is headquartered in San
Francisco, California.

Forward-Looking Statements

This release contains forward-looking statements relating to, among other
things, the partnership between Synacor and Zynga; the continued success of
Zynga's games, platform and network generally; and Zynga's future operational
plans for its business. The success of the matters covered by such
forward-looking statements involves risks.Actual results could differ
materially from those predicted or implied.Factors that could cause or
contribute to such differences include, among other things, changes in player
interests, Zynga's relationship and agreements with Facebook or the Facebook
platform.More information about the risks Zynga faces is included its
quarterly and annual reports filed with the SEC, copies of which may be
obtained at http://investor.zynga.com or the SEC's web site at
www.sec.gov.Undue reliance should not be placed on the forward-looking
statements in this release.Zynga assumes no obligation to update such
statements.

CONTACT: Michael Zema
         (212) 445-8181
         mzema@webershandwick.com

Synacor Logo
 
Press spacebar to pause and continue. Press esc to stop.