Avis Budget Group and PortAventura Sign Exclusive Partnership Agreement
PARSIPPANY, N.J., Dec. 4, 2012 (GLOBE NEWSWIRE) -- Avis Budget Group, Inc.
(Nasdaq:CAR) announced today that it has signed an exclusive concession and
marketing agreement establishing Avis Car Rental and Budget Car Rental as
"official rental car partners" of PortAventura, Spain's most-visited theme
park and resort.
Located in Salou, Catalonia, PortAventura became Spain's first theme park when
it opened in 1995. Since then it has expanded to include an aquatic park,
three golf courses, four 500-room hotels and a convention center with capacity
for 4,000 people.
As part of the new, multi-year agreement, Avis Budget Group will provide
on-site access to late-model vehicles at Hotel PortAventura. In addition, the
Avis and Budget brands will be featured on PortAventura's official website
where visitors can enjoy money-saving offers on rental vehicles. Avis and
Budget customers will benefit from exclusive offers and discounts on park
admission and hotel stays.
"We are dedicated to developing strategic alliances with leading international
brands like Avis and Budget," said Fernando Aldecoa, general manager of
PortAventura. "Our visitors will benefit from their global expertise and
trusted service, and enjoy the experience in both the rental car and our theme
PortAventura is the premier theme park in Spain in terms of revenues (nearly
€175 million*), visits (nearly four million*) and profitability (€27 million
net profit*), and one of the leading parks in southern Europe by number of
visits. PortAventura also boasts the Shambhala, Europe's highest, fastest and
longest-descending roller coaster.
"PortAventura is a tourist destination for people from across Europe as well
as theme park enthusiasts around the world," said Larry De Shon, president,
Europe, Middle East and Africa, Avis Budget Group. "Aligning our trusted
global brands with one of the Continent's leading attractions will provide our
customers with a new convenient service location while advancing our strategic
efforts to grow our share of cross-border travel spending."
* CaixaHolding 2011 Report
About Avis Budget Group
Avis Budget Group, Inc. is a leading global provider of vehicle rental
services through its Avis and Budget brands, with 10,000 rental locations in
approximately 175 countries around the world. Avis Budget Group operates most
of its car rental offices in North America, Europe and Australia directly, and
operates primarily through licensees in other parts of the world. Avis Budget
Group has approximately 29,000 employees and is headquartered in Parsippany,
N.J. For more information, visit www.avisbudgetgroup.com.
The Avis Budget Group, Inc. logo is available at
CONTACT: Alice Pereira
Avis Budget Group, Inc. Logo
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