Mediaspectrum’s Cross-Platform Advertising Sales and Production Solution – Mediaspectrum Sales and Mediaspectrum AdWatch –

  Mediaspectrum’s Cross-Platform Advertising Sales and Production Solution –
  Mediaspectrum Sales and Mediaspectrum AdWatch – Become SAP®-Endorsed
  Business Solutions

      Mediaspectrum’s Solutions, Used Together With Finance and Analytic
      Applications from SAP, Provide Groundbreaking Advertising-Revenue
         Functionality for Digital and Mobile Publishers in the Cloud

Business Wire

BOSTON -- December 04, 2012

Mediaspectrum today announced that its Mediaspectrum Sales and Mediaspectrum
AdWatch cross-platform advertising sales and production solutions for media
companies are now SAP-endorsed business solutions. The Mediaspectrum
solutions, used in combination with finance and analytic applications from SAP
AG (NYSE: SAP), help media companies transform and excel in the world of
mobile and digital publishing by consolidating sales and production processes
across every advertising channel.

Mediaspectrum Sales and Mediaspectrum AdWatch allow media companies to manage
the entire lifecycle of multi-channel advertising campaigns in a highly
effective and efficient manner. The solutions, available either on-demand or
on-premise, can significantly reduce costs of running the increasingly complex
media business through consolidation and automation while quickly enabling new
revenue channels.

"Mediaspectrum’s cross-platform advertising sales and production solutions,
now endorsed by SAP, allow publishers to re-platform their business on a
modern, flexible architecture that spurs innovation," said Scott Killoh, CEO
of Mediaspectrum. “As publishers are re-thinking their business in the digital
and mobile age, Mediaspectrum’s solutions, when used together with SAP’s
finance and analytic solutions, manage traditional business workflows with the
flexibility to support new, emerging revenue models.”

Solutions endorsed by SAP AG are complementary to SAP software offerings, are
developed in accordance with SAP development guidelines, and provide
additional choices and flexibility for businesses running SAP applications.

“By endorsing solutions such as Mediaspectrum Sales and Mediaspectrum AdWatch,
SAP continues to build its ecosystem, support our customers’ businesses, drive
new levels of collaboration, and provide additional choices and flexibility to
our customers,” said Richard Whittington, senior vice president, general
manager, Industry Solutions, Media, SAP. “The use of Mediaspectrum’s solutions
with SAP’s existing industry solutions SAP Business Suite and SAP HANA®
software provides a unique opportunity for media companies. It will help them
to address the rapidly changing advertising and content distribution
opportunities presented by consumers shifting their media consumption,
particularly in the mobile space. These solutions will enable customers to
improve efficiencies and drive incremental revenue by accelerating delivery of
innovative products to market at a lower total cost of ownership.”

About Mediaspectrum

Mediaspectrum Sales and Mediaspectrum AdWatch are the premier solutions for
addressing all aspects of multi-channel advertising and content management. We
provide a unique environment that allows media companies to consolidate
solutions into a single, Web-based platform. Mediaspectrum currently helps
some of the world’s leading media companies to increase ad revenues, manage
content, streamline processes, and improve customer experience. Mediaspectrum
is a Boston-based company with approximately 100 employees worldwide,
including offices in Boston, London, Moscow and Sydney. We are found on the
Web at

SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP
AG in Germany and in several other countries.

All other product and service names mentioned herein are the trademarks of
their respective owners.

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could cause actual results to differ materially from expectations The factors
that could affect SAP's future financial results are discussed more fully in
SAP's filings with the U.S. Securities and Exchange Commission ("SEC"),
including SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates.


Jay Cody, +1 617-237-0393
VP of Marketing & Strategy
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