Mediaspectrum’s Cross-Platform Advertising Sales and Production Solution – Mediaspectrum Sales and Mediaspectrum AdWatch – Become SAP®-Endorsed Business Solutions Mediaspectrum’s Solutions, Used Together With Finance and Analytic Applications from SAP, Provide Groundbreaking Advertising-Revenue Functionality for Digital and Mobile Publishers in the Cloud Business Wire BOSTON -- December 04, 2012 Mediaspectrum today announced that its Mediaspectrum Sales and Mediaspectrum AdWatch cross-platform advertising sales and production solutions for media companies are now SAP-endorsed business solutions. The Mediaspectrum solutions, used in combination with finance and analytic applications from SAP AG (NYSE: SAP), help media companies transform and excel in the world of mobile and digital publishing by consolidating sales and production processes across every advertising channel. Mediaspectrum Sales and Mediaspectrum AdWatch allow media companies to manage the entire lifecycle of multi-channel advertising campaigns in a highly effective and efficient manner. The solutions, available either on-demand or on-premise, can significantly reduce costs of running the increasingly complex media business through consolidation and automation while quickly enabling new revenue channels. "Mediaspectrum’s cross-platform advertising sales and production solutions, now endorsed by SAP, allow publishers to re-platform their business on a modern, flexible architecture that spurs innovation," said Scott Killoh, CEO of Mediaspectrum. “As publishers are re-thinking their business in the digital and mobile age, Mediaspectrum’s solutions, when used together with SAP’s finance and analytic solutions, manage traditional business workflows with the flexibility to support new, emerging revenue models.” Solutions endorsed by SAP AG are complementary to SAP software offerings, are developed in accordance with SAP development guidelines, and provide additional choices and flexibility for businesses running SAP applications. “By endorsing solutions such as Mediaspectrum Sales and Mediaspectrum AdWatch, SAP continues to build its ecosystem, support our customers’ businesses, drive new levels of collaboration, and provide additional choices and flexibility to our customers,” said Richard Whittington, senior vice president, general manager, Industry Solutions, Media, SAP. “The use of Mediaspectrum’s solutions with SAP’s existing industry solutions SAP Business Suite and SAP HANA® software provides a unique opportunity for media companies. It will help them to address the rapidly changing advertising and content distribution opportunities presented by consumers shifting their media consumption, particularly in the mobile space. These solutions will enable customers to improve efficiencies and drive incremental revenue by accelerating delivery of innovative products to market at a lower total cost of ownership.” About Mediaspectrum Mediaspectrum Sales and Mediaspectrum AdWatch are the premier solutions for addressing all aspects of multi-channel advertising and content management. We provide a unique environment that allows media companies to consolidate solutions into a single, Web-based platform. Mediaspectrum currently helps some of the world’s leading media companies to increase ad revenues, manage content, streamline processes, and improve customer experience. Mediaspectrum is a Boston-based company with approximately 100 employees worldwide, including offices in Boston, London, Moscow and Sydney. We are found on the Web at http://www.mediaspectrum.net. SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned herein are the trademarks of their respective owners. SAP Forward-looking Statement Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. Contact: Mediaspectrum Jay Cody, +1 617-237-0393 VP of Marketing & Strategy
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Mediaspectrum’s Cross-Platform Advertising Sales and Production Solution – Mediaspectrum Sales and Mediaspectrum AdWatch –
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